Regional Marketing Manager ("Gerente Regional de Mercadotecnia")

Azul Hospitality

Full-time

On-site

Portland, Oregon, United States

📍 Field Marketing

📌 Core Information

🔹 Job Title: Regional Marketing Manager (Gerente Regional de Mercadotecnia)

🔹 Company: Azul Hospitality

🔹 Location: Portland, Oregon, United States

🔹 Job Type: Hybrid (2 days on-site, remaining days remote)

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

Leading marketing strategy and execution for a portfolio of lifestyle hotels and restaurant outlets
Developing integrated marketing strategies to drive revenue, enhance brand awareness, and build community engagement
Collaborating with property leadership, corporate marketing, and external partners to ensure alignment and excellence in brand positioning, digital strategy, and guest experience
Managing a dynamic portfolio of four to five hotels and restaurant outlets located throughout the Pacific Northwest and West Coast
Regular travel to other portfolio properties required

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and stakeholders simultaneously.

📋 Key Responsibilities

✅ Lead annual and seasonal marketing plans tailored to each hotel’s positioning and audience, aligned with revenue targets and brand vision

✅ Support and develop F&B and lifestyle programming, events, and brand partnerships to drive community engagement and business growth

✅ Collaborate with Sales, Revenue, and Operations teams to ensure cohesive communication across all guest touchpoints

✅ Serve as brand ambassador for portfolio properties, ensuring consistent voice, visual identity, and guest promise

✅ Develop, execute, and optimize digital marketing campaigns including paid media, SEO, email marketing, and retargeting

✅ Manage email strategy and campaign calendars for each property, including design, execution, and performance reporting

✅ Own social strategy, content development, and execution across all major platforms (Instagram, Facebook, TikTok, etc.)

✅ Lead community engagement, influencer partnerships, and co-branded campaigns with relevant local businesses and tourism organizations

✅ Track and analyze marketing ROI across channels and manage marketing budgets, media spend, and reporting for each hotel and F&B outlet

✅ Build strong relationships with hotel GMs, DOSMs, F&B leaders, and ownership groups

✅ Manage agency and vendor relationships (PR, creative, digital, SEO, etc.)

✅ Serve as a mentor and marketing point of contact for property-based marketing support or associates

ASSUMPTION: This role requires strong project management, communication, and digital marketing skills, as well as the ability to work well under pressure and meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree or four years' experience in Hospitality Marketing or equivalent field preferred

Experience: Minimum of two years' experience as a marketing manager, coordinator, or similar. Hotel marketing experience strongly preferred

Required Skills:

Excellent time management, communication, and organizational skills
Advanced knowledge of marketing and digital marketing principles
Ability to work well under pressure and meet deadlines
Ability to work independently with minimal direct supervision
Demonstrate self-confidence and enthusiasm in all interactions
Ability to work well in a team
Excellent written and verbal communication skills
Sales, communications, and presentation skills
Advanced knowledge of Microsoft Office Suite
Knowledge of Social Media tools
Knowledge of photo editing and design software such as the Adobe Creative Suite
Basic mathematical skills necessary to understand spreadsheets and performing cost analysis
Must possess basic computational ability
Must possess advanced computer skills
In-depth knowledge and understanding of social media platforms and their respective participants
Good technical understanding and can pick up new tools quickly
Good knowledge of principles of search engine optimization

Preferred Skills:

Knowledge of WordPress, Google Analytics, Meta Ads Manager, Canva/Creative Suite, and email marketing platforms (e.g., Mailchimp, Emma)
Fluency in Spanish

ASSUMPTION: This role requires a strong understanding of the hospitality industry, marketing trends, and digital marketing best practices.

💰 Compensation & Benefits

Salary Range: $80,000.00 - $85,000.00 Salary

Benefits:

Health, Dental, & Vision Benefits
Paid Time Off
Career Development
Hotel Discounts
Daily Pay Card
Cashless Tips
Benefits Marketplace
Tuition Reimbursement
Scholarship Program with Cornell
401(k) Match

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Hospitality

Company Size: 201-500 employees

Founded: 2007

Company Description:

Azul Hospitality is a premier independent hospitality company providing an innovative approach to maximizing a hotel or resort's performance
The company specializes in hospitality management, development projects, distressed turnaround, food & beverage, pre-opening services, technical services, project management, accounting & compliance, food & beverage innovation, financial reporting, guest & brand excellence, revenue management, sales & marketing, and eCommerce
Azul Hospitality manages a diverse portfolio of brands, including Autograph Collection Hotels, Curio Collection by Hilton, Le Méridien, Renaissance Hotels, Tapestry Collection by Hilton, Tribute Portfolio Hotels, BW Premier Collection, Hilton, Hyatt Hotels, Sheraton Hotels & Resorts, Westin, AC Hotels, Aloft Hotels, Courtyard by Marriott, Hyatt Place, Moxy, Element by Westin, Embassy Suites, Homewood Suites, and Residence Inn

Company Specialties:

Hospitality Management
Hospitality Development Projects
Distressed Turnaround
Food & Beverage
Pre-Opening Services
Technical Services
Project Management
Accounting & Compliance
Food & Beverage Innovation
Financial Reporting
Guest & Brand Excellence
Revenue Management
Sales & Marketing
Lifestyle Hotels
Resort Properties
Destination Properties
Boutique Select Service
Maximum Profitability
Underperforming Assets
and eCommerce

Company Website: http://www.azulhospitalitygroup.com

ASSUMPTION: Azul Hospitality's diverse portfolio and expertise in various aspects of hospitality management make it an attractive employer for marketing professionals seeking a dynamic and challenging work environment.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Vice President of Marketing or a similar role

Work Arrangement: Hybrid (2 days on-site, remaining days remote)

Growth Opportunities:

Potential advancement to a senior marketing role or management position within the company
Expansion of portfolio responsibilities as the company grows and takes on new properties
Opportunities to specialize in specific aspects of marketing, such as digital marketing, brand management, or event planning

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and specialize in various aspects of marketing.

🌍 Location & Work Environment

Office Type: Hybrid (2 days per week on-site at the assigned Azul Portland Hotel, remaining days remote)

Office Location(s): Woodlark Hotel - Portland, OR

Geographic Context:

Portland, Oregon, is known for its vibrant arts and culture scene, food and beverage industry, and outdoor recreation opportunities
The city is home to a diverse range of industries, including technology, healthcare, and manufacturing
Portland has a population of approximately 650,000 people and is the 26th most populous city in the United States

Work Schedule: Full-time (40 hours per week), with flexibility for remote work the remaining days

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

Initial phone or video screen with the HR department
In-depth behavioral and skills-based interview with the hiring manager or a member of the marketing team
Final interview with the Vice President of Marketing or another senior leader within the company
Background check and reference check
Job offer and onboarding

Key Assessment Areas:

Marketing strategy and planning
Digital marketing and social media expertise
Communication and presentation skills
Problem-solving and analytical skills
Cultural fit and alignment with company values

Application Tips:

Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
Include specific examples of marketing campaigns, projects, or initiatives you've led and their outcomes
Demonstrate your understanding of the hospitality industry and Azul Hospitality's portfolio of brands
Prepare thoughtful questions about the role, the company, and its marketing strategies

ATS Keywords: Marketing Strategy, Brand Management, Digital Marketing, Social Media, Email Marketing, SEO, Paid Media, Project Management, Communication Skills, Hospitality Marketing, Hotel Marketing, Lifestyle Hotels, Portfolio Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit within Azul Hospitality.

🛠️ Tools & Technologies

Microsoft Office Suite
Adobe Creative Suite
Social Media platforms (Instagram, Facebook, TikTok, etc.)
Email marketing platforms (e.g., Mailchimp, Emma)
SEO tools (e.g., Google Search Console, SEMrush)
Paid media platforms (e.g., Google Ads, Meta Ads Manager)
Project management tools (e.g., Asana, Trello)
CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: The tools and technologies listed are commonly used in marketing roles within the hospitality industry. Candidates should be proficient in these tools and willing to learn new ones as needed.

👔 Cultural Fit Considerations

Company Values:

Maintain the highest standard of staffing through continuous training and development
Anticipate and exceed our audiences' expectations with sincerity and excellence
Treat and communicate about each guest, client, and associate with respect, appreciation, and concern
Continuously strive to innovate and improve our products and experiences
Protect and prioritize our clients' assets and financial well-being
Perform all responsibilities safely, legally, and ethically

Work Style:

Collaborative and team-oriented
Adaptable and flexible in a fast-paced, entrepreneurial environment
Strong presentation skills, delivering clear and confident presentations to effectively communicate strategies and ideas to various stakeholders

Self-Assessment Questions:

How do you align with Azul Hospitality's commitment to anticipating and exceeding audience expectations?
Describe your experience working in a fast-paced, entrepreneurial environment and how you've adapted to change
How do you ensure your communication style is clear, concise, and engaging for various stakeholders?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Azul Hospitality's values and work style, as well as a willingness to adapt and grow within the company.

⚠️ Potential Challenges

Managing multiple projects and priorities simultaneously
Balancing on-site collaboration and remote work
Adapting to the cyclical nature of the hospitality industry and varying schedules
Managing a diverse portfolio of hotels and restaurant outlets with unique branding and positioning
Keeping up with industry trends and best practices in digital marketing and social media

ASSUMPTION: These challenges require strong project management, communication, and adaptability skills, as well as a willingness to learn and grow in a dynamic work environment.

📈 Similar Roles Comparison

Regional Marketing Manager vs. National Marketing Manager: Regional Marketing Managers focus on a specific geographic area, while National Marketing Managers oversee marketing efforts across the entire country. The former role may require more frequent travel and a deeper understanding of local market trends.
Regional Marketing Manager vs. Global Marketing Manager: Global Marketing Managers oversee marketing strategies on an international scale, while Regional Marketing Managers focus on specific geographic regions. The latter role may require more cultural sensitivity and local market knowledge.
Regional Marketing Manager vs. Hotel Marketing Manager: Hotel Marketing Managers are responsible for the marketing efforts of a single property, while Regional Marketing Managers oversee a portfolio of hotels and restaurant outlets. The former role may require more in-depth knowledge of the property's unique selling points and local market conditions.

ASSUMPTION: Each of these roles shares similarities with the Regional Marketing Manager position, but also presents unique challenges and opportunities based on the scope and scale of the marketing responsibilities.

📝 Sample Projects

Developing and executing a targeted social media campaign to drive event attendance for a lifestyle hotel's grand opening
Collaborating with the sales and revenue management teams to create a comprehensive marketing plan for a resort property, including branding, pricing, and promotional strategies
Managing a team of marketing associates to execute a regional advertising campaign, including print, digital, and out-of-home advertising channels

ASSUMPTION: These sample projects demonstrate the diverse range of marketing responsibilities and leadership opportunities available to a Regional Marketing Manager within Azul Hospitality.

❓ Key Questions to Ask During Interview

Can you describe the marketing strategies in place for the portfolio of hotels and restaurant outlets I would be managing?
How does the company support the professional development of its marketing team members?
What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and initiatives?
How does the company balance consistency in branding and marketing efforts across its diverse portfolio of properties?
What are the most significant challenges facing the hospitality industry, and how does Azul Hospitality plan to address them?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the hospitality industry as a whole, as well as their strategic thinking and problem-solving skills.

📝 Next Steps for Applicants

To apply for this position:

Submit your application through the linked link
Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
Prepare thoughtful questions about the role, the company, and its marketing strategies
Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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