📌 Core Information
🔹 Job Title: Regional Marketing Manager (Hybrid)
🔹 Company: Holland & Knight LLP
🔹 Location: Seattle, Washington
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Legal, Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Hybrid (specific days required in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing strategies to enhance local market visibility and business development priorities.
- Collaborating with local office Executive Partner and attorneys to create and implement regional marketing plans.
- Managing multiple regional marketing initiatives and events, ensuring high ROI and effective use of resources.
- Coordinating with practice marketing colleagues, creative teams, and communications teams to create and revise local and regional show sheets and other promotional materials.
- Providing administrative support, including budget management, vendor coordination, and inventory management.
ASSUMPTION: This role requires a strategic, high-energy individual with strong communication, organizational, and project management skills. Experience in legal or professional services marketing is essential for success in this position.
📋 Key Responsibilities
✅ Develop and execute regional marketing strategies and plans in collaboration with local office Executive Partner and attorneys.
✅ Manage multiple regional marketing initiatives and events, ensuring high ROI and effective use of resources.
✅ Coordinate with practice marketing colleagues, creative teams, and communications teams to create and revise local and regional show sheets and other promotional materials.
✅ Develop relationships with local industry and legal trade associations to drive local community engagement of the lawyers in the local office.
✅ Identify high-profile opportunities and secure speaking, panel positions, and leadership roles for attorneys, driving attendance and positioning at events.
✅ Coordinate local events, including seminars, happy hours, and receptions, ensuring successful execution and positive outcomes.
✅ Manage local marketing budgets, monitor ROI, and submit sponsorship and event vendor invoices for payment.
✅ Conduct new hire marketing orientation for local office lawyers, explaining basics of working with the marketing department and services provided.
✅ Coordinate attorney headshots for biographies, media use, and internal databases such as Firm directory, Outlook, and Zoom profiles.
✅ Track local marketing activity and include information in regular transmissions.
✅ Work closely with practice managers and media relations colleagues to identify, nominate, and track local awards and related deadlines.
ASSUMPTION: This role requires strong attention to detail, exceptional communication skills, and the ability to manage multiple priorities and tasks with frequently changing and competing deadlines and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 6+ years of related experience within the legal or professional services marketing environment.
Required Skills:
- Exceptional communication, organizational, and project management skills with proven ability to meet deadlines.
- Strong interpersonal skills with ability to work with all members of the Firm from senior attorneys to newest members of business staff.
- Strong writing and editing skills and advanced capability in MS Office including Excel, Word, and PowerPoint.
- Ability to manage marketing budgets and evaluate ROI of regional marketing and business development initiatives.
- Ability to create and manage marketing budgets.
Preferred Skills:
- Experience with legal or professional services marketing software and tools.
- Familiarity with CRM systems and marketing automation platforms.
ASSUMPTION: Candidates should have a proven track record of success in regional marketing roles within the legal or professional services industry. Experience with international, national, or regional conferences and events is a plus.
💰 Compensation & Benefits
Salary Range: $116,000 - $173,000 per year
Benefits:
- Comprehensive medical, dental, and vision plans, including coverage for domestic partners.
- Life and AD&D insurance, short and long term disability insurance.
- Tax-advantaged accounts for health care expenses, including FSAs and HSAs, and FSAs for dependent care.
- Health advocacy services, behavioral health and counseling resources for all family members.
- 401(k) and profit-sharing plans.
- Pre-tax transit and parking program, backup dependent care, senior care planning support, and resources for individuals with development disabilities and their caregivers.
- Paid holidays and other paid time off, including paid leave for new parents.
Working Hours: Full-time, hybrid role with specific days required in the office.
ASSUMPTION: The salary range provided is an estimate based on industry standards for regional marketing managers in the legal industry. Benefits may vary by position and office.
📌 Applicant Insights
🔍 Company Context
Industry: Legal Services
Company Size: 1,001-5,000 employees
Founded: 1889 (as Holland & Knight, LLP)
Company Description:
- Holland & Knight is a global law firm with more than 2,200 lawyers and other professionals in 34 offices worldwide.
- The firm provides representation in litigation, business, real estate, healthcare, and governmental law.
- Holland & Knight is known for its commitment to diversity, inclusion, and pro bono work.
Company Specialties:
- Global Legal Services
- Litigation
- Business Law
- Real Estate Law
- Healthcare Law
- Governmental Law
Company Website: www.hklaw.com
ASSUMPTION: Holland & Knight is a well-established, global law firm with a strong reputation for excellence in legal services. The firm's commitment to diversity, inclusion, and pro bono work sets it apart in the legal industry.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Regional Marketing Manager reports directly to the Chief Marketing Officer and works closely with local office Executive Partner and attorneys.
Work Arrangement: Hybrid role with specific days required in the office, with flexibility for remote work on other days.
Growth Opportunities:
- Potential for advancement to a Senior Regional Marketing Manager or other leadership roles within the marketing department.
- Opportunities to gain experience in international, national, or regional conferences and events.
- Chance to work with and learn from experienced attorneys and marketing professionals.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to gain experience in regional marketing and business development within the legal industry.
🌍 Location & Work Environment
Office Type: Modern, professional office space with collaborative work areas and meeting rooms.
Office Location(s): 701 5th Ave, Suite 4100, Seattle, Washington 98104
Geographic Context:
- Seattle is a vibrant, coastal city known for its tech industry, natural beauty, and cultural attractions.
- The office is located in the heart of downtown Seattle, with easy access to public transportation, restaurants, and shopping.
- Seattle offers a mild, marine climate with moderate rainfall throughout the year.
Work Schedule: Full-time, hybrid role with specific days required in the office, with flexibility for remote work on other days.
ASSUMPTION: The office environment at Holland & Knight is professional and collaborative, with a strong focus on teamwork and client service. The hybrid work arrangement offers flexibility and work-life balance for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager.
- In-person or virtual interview with the hiring manager and other members of the marketing team.
- Final interview with the Chief Marketing Officer.
- Background check and reference check.
Key Assessment Areas:
- Strategic thinking and planning skills.
- Communication and interpersonal skills.
- Project management and organizational skills.
- Budget management and ROI evaluation skills.
- Cultural fit and alignment with Holland & Knight's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your regional marketing and event management experience.
- Demonstrate your understanding of the legal industry and Holland & Knight's practice areas.
- Prepare thoughtful questions to ask the interviewer about the role, the team, and the firm's culture.
ATS Keywords: Regional Marketing, Legal Marketing, Event Management, Budget Management, ROI Evaluation, Strategic Planning, Legal Industry, Professional Services, Hybrid Work Arrangement
ASSUMPTION: The interview process at Holland & Knight is designed to assess the candidate's skills, experience, and cultural fit for the role. The firm values strategic thinking, strong communication skills, and a commitment to client service.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Legal marketing software (e.g., Intapp, iManage)
- Event management software (e.g., Cvent, Eventbrite)
ASSUMPTION: The tools and technologies required for this role are standard for legal and professional services marketing. Familiarity with legal marketing software and event management platforms is a plus.
👔 Cultural Fit Considerations
Company Values:
- Client Focus
- Collaboration
- Inclusion
- Integrity
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and resilient
- Strong communication and interpersonal skills
- Committed to client service and excellence
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you comfortable working with a diverse range of stakeholders, including attorneys, business staff, and external vendors?
- Do you have a proven track record of success in regional marketing roles within the legal or professional services industry?
- Are you comfortable managing multiple priorities and tasks with frequently changing and competing deadlines and priorities?
- Do you share Holland & Knight's commitment to diversity, inclusion, and pro bono work?
ASSUMPTION: Holland & Knight values a diverse, inclusive, and collaborative work environment. Candidates who share the firm's commitment to client service, excellence, and its core values will thrive in this role.
⚠️ Potential Challenges
- Managing multiple regional marketing initiatives and events simultaneously may require strong project management and organizational skills.
- Working with a diverse range of stakeholders, including attorneys, business staff, and external vendors, may require strong interpersonal and communication skills.
- The hybrid work arrangement may require flexibility and adaptability to balance remote work and in-office collaboration.
- The legal industry can be competitive and fast-paced, requiring strong adaptability and resilience.
- The Seattle office may have specific local marketing priorities and challenges that require tailored regional marketing strategies.
ASSUMPTION: The potential challenges associated with this role can be overcome with strong communication, organizational, and project management skills, as well as a commitment to client service and excellence.
📈 Similar Roles Comparison
- Regional Marketing Manager (Hybrid) at Holland & Knight LLP vs. Regional Marketing Manager (Remote) at a national law firm:
- Hybrid role at Holland & Knight may require more in-office collaboration and less flexibility for remote work.
- National law firm may offer more opportunities for remote work and less regional focus.
- Regional Marketing Manager (Hybrid) at Holland & Knight LLP vs. Marketing Manager (On-site) at a local law firm:
- Hybrid role at Holland & Knight may offer more regional marketing experience and opportunities for advancement.
- Local law firm may offer more on-site collaboration and less regional focus.
- Regional Marketing Manager (Hybrid) at Holland & Knight LLP vs. Marketing Specialist (On-site) at a global consulting firm:
- Hybrid role at Holland & Knight may offer more regional marketing experience and less global focus.
- Global consulting firm may offer more opportunities for international travel and global marketing experience.
ASSUMPTION: The role of Regional Marketing Manager (Hybrid) at Holland & Knight LLP offers a unique blend of regional marketing experience, hybrid work arrangement, and opportunities for advancement within a global law firm.
📝 Sample Projects
- Developing and executing a regional marketing strategy for a local office, including client programs, Firm-sponsored events, and public relations initiatives.
- Coordinating with practice marketing colleagues to support international, national, or regional conferences and events, ensuring high ROI and effective use of resources.
- Identifying high-profile opportunities and securing speaking, panel positions, and leadership roles for attorneys, driving attendance and positioning at events.
- Coordinating local events, including seminars, happy hours, and receptions, ensuring successful execution and positive outcomes.
- Managing local marketing budgets, monitoring ROI, and submitting sponsorship and event vendor invoices for payment.
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Regional Marketing Manager (Hybrid) at Holland & Knight LLP may undertake to enhance local market visibility and business development priorities.
❓ Key Questions to Ask During Interview
- What are the specific regional marketing priorities and challenges for the Seattle office?
- How does the hybrid work arrangement balance remote work and in-office collaboration?
- What opportunities are there for professional development and growth within the marketing department?
- How does the firm support work-life balance for its employees?
- What is the firm's approach to diversity, inclusion, and pro bono work, and how does this role contribute to those initiatives?
- How does the firm measure the success of regional marketing initiatives and evaluate ROI?
ASSUMPTION: Asking thoughtful, relevant questions during the interview demonstrates your interest in the role and the firm, and provides valuable insights into the work environment and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interview by researching the firm's practice areas, values, and recent news.
- Prepare thoughtful questions to ask the interviewer about the role, the team, and the firm's culture.
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
