S

Regional Marketing Manager II

Standard BioTools
Full-time
Remote
Worldwide
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Regional Marketing Manager II πŸ”Ή Company: Standard BioTools πŸ”Ή Location: Remote - Singapore πŸ”Ή Job Type: Full-Time, Hybrid (up to 30% travel) πŸ”Ή Category: Biotechnology Research πŸ”Ή Date Posted: April 14, 2025 πŸ”Ή Experience Level: 5-10 years πŸ”Ή Remote Status: Hybrid (Remote - Singapore)

πŸš€ Job Overview

Key aspects of this role include: - Regionalizing corporate marketing material for Greater Asia - Leading outbound marketing communications - Organizing tradeshows, workshops, and training sessions - Analyzing customer feedback and market trends to inform corporate marketing - Collaborating with sales and other teams to drive business growth

ASSUMPTION: This role requires a strong understanding of the Greater Asia market and the ability to adapt corporate marketing materials to suit regional needs. The ideal candidate will have experience in market analysis and promoting life sciences products.

πŸ“‹ Key Responsibilities

βœ… Adapting corporate marketing material for the Greater Asia region βœ… Leading outbound marketing communications βœ… Organizing tradeshows, workshops, and training sessions for distributors and customers βœ… Gathering and analyzing customer feedback, market trends, and insights βœ… Collaborating with sales and other teams to drive business growth

ASSUMPTION: This role requires strong communication, collaboration, and analytical skills. The ideal candidate will be able to work independently and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: M.S. and/or Ph.D. in a related Life Science field or marketing equivalent

Experience: Minimum of 5 years of marketing experience, with a focus on market analysis in the APAC region

Required Skills: - Proven experience in market analysis and identifying trends, customer needs, and competitive landscape - Knowledge of Australian and Korean life science markets (a plus) - Experience promoting life sciences products to ensure adoption - Fluency in English, with other languages a plus - Ability to work in a hybrid manner and travel up to 30% of the time

Preferred Skills: - Domain knowledge in qPCR, flow cytometry, genotyping, gene expression, NGS, proteomics, and imaging - Experience with promoting life sciences products in the Greater Asia region

ASSUMPTION: Candidates with a strong background in life sciences and marketing, as well as experience in the Greater Asia region, will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Regional Marketing Manager II role in Singapore, the estimated salary range is SGD 120,000 - 160,000 per year. This estimate may vary depending on the candidate's experience and qualifications.

Benefits: - Competitive salary and benefits package - Opportunities for professional growth and development - A dynamic and innovative work environment

Working Hours: Full-time, with flexible hours and the ability to work remotely from Singapore

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and may include health insurance, retirement plans, and other perks.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Standard BioTools operates in the biotechnology research industry, focusing on providing essential, standardized tools to accelerate breakthroughs in human health.

Company Size: Standard BioTools has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Standard BioTools was founded in 2008 and has since grown to become a leading provider of life sciences tools and technologies.

Company Description: - Standard BioTools delivers leading proteomic and multi-omic solutions, enabling researchers to discover unique biological insights not accessible by other technologies. - The company focuses on providing essential, standardized tools to accelerate breakthroughs in human health, with a particular emphasis on microfluidics, cytometry, and imaging. - Standard BioTools operates globally, with offices in the United States, Canada, Singapore, France, the Netherlands, China, the United Kingdom, Japan, Germany, and Australia.

Company Specialties: - Mass Cytometry - Tissue Imaging - NGS Library Prep - Genotyping - Gene Expression - Copy Number Variation - Real-Time PCR - Single-Cell Genomics

Company Website: http://www.standardbio.com

ASSUMPTION: Standard BioTools is a well-established company in the biotechnology research industry, with a strong global presence and a focus on providing essential, standardized tools to accelerate breakthroughs in human health.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.

Reporting Structure: The Regional Marketing Manager II reports directly to the VP of Global Marketing and works closely with the Senior Director, Channel Management.

Work Arrangement: This role is hybrid, with the ability to work remotely from Singapore and the expectation to travel up to 30% of the time.

Growth Opportunities: - Opportunities for professional growth and development within the marketing department and the company as a whole - The chance to work on high-impact projects and contribute to the company's mission of accelerating breakthroughs in human health

ASSUMPTION: This role offers opportunities for growth and advancement within the company, with the potential to take on more responsibilities and move into a leadership role over time.

🌍 Location & Work Environment

Office Type: Hybrid (Remote - Singapore, with the expectation to travel up to 30% of the time)

Office Location(s): Singapore

Geographic Context: - Singapore is a global hub for biotechnology and life sciences research, with a thriving ecosystem of companies and institutions. - The city-state is known for its multicultural environment, high quality of life, and excellent infrastructure. - Singapore's strategic location in Southeast Asia makes it an ideal base for working with customers and partners across the Greater Asia region.

Work Schedule: Full-time, with flexible hours and the ability to work remotely from Singapore

ASSUMPTION: The hybrid work arrangement allows for flexibility and the ability to balance work and personal responsibilities. The location in Singapore provides access to a vibrant and dynamic biotechnology ecosystem, with opportunities to engage with customers and partners across the Greater Asia region.

πŸ’Ό Interview & Application Insights

Typical Process: 1. Online application submission 2. Phone or video screening with the HR department 3. In-depth interviews with the hiring manager and other team members 4. Final interview with the VP of Global Marketing 5. Offer and onboarding

Key Assessment Areas: - Market analysis and trend identification skills - Ability to adapt corporate marketing materials for regional requirements - Communication and collaboration skills - Analytical and problem-solving skills - Cultural fit and alignment with company values

Application Tips: 1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 2. Be prepared to discuss your experience with market analysis and promoting life sciences products in the Greater Asia region. 3. Showcase your ability to work independently and manage multiple projects simultaneously. 4. Demonstrate your understanding of the company's mission and values, and how your skills and experience align with them.

ATS Keywords: Regional Marketing, Market Analysis, Life Sciences Products, Customer Needs, Competitive Landscape, qPCR, Flow Cytometry, Genotyping, Gene Expression, NGS, Proteomics, Imaging, Communication, Collaboration, Continuous Improvement, Data Analysis

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.

πŸ› οΈ Tools & Technologies

- Marketing automation tools (e.g., Marketo, HubSpot) - Customer relationship management (CRM) software (e.g., Salesforce) - Data analysis tools (e.g., Excel, Google Analytics) - Presentation software (e.g., PowerPoint, Google Slides) - Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned and mastered with relative ease.

πŸ‘” Cultural Fit Considerations

Company Values: - Keep customers front and centre in all of our work - Be accountable and deliver on commitments - Drive continuous improvement - Be collaborative and work as one team: fostering communications in a learning, coaching, and helpful environment

Work Style: - Results-driven and focused on delivering high-quality work - Collaborative and able to work effectively with cross-functional teams - Adaptable and able to thrive in a dynamic and fast-paced environment - Strong communication and presentation skills - Analytical and problem-solving skills

Self-Assessment Questions: 1. How do you align with Standard BioTools' core behaviours, and how have you demonstrated them in your previous roles? 2. How comfortable are you working in a hybrid environment and traveling up to 30% of the time? 3. How do you approach continuous improvement and driving results in your work?

ASSUMPTION: Candidates who are a strong cultural fit for Standard BioTools will demonstrate a strong alignment with the company's core behaviours and values, as well as a results-driven and collaborative work style.

⚠️ Potential Challenges

- The need to adapt corporate marketing materials for regional requirements, which may require a deep understanding of the local market and customer needs - The expectation to travel up to 30% of the time, which may be challenging for candidates who prefer a fully remote work arrangement - The need to manage multiple projects simultaneously and balance competing priorities

πŸ“ˆ Similar Roles Comparison

- Marketing Manager (Life Sciences) - [Company X] - This role is more focused on domestic marketing efforts, while the Regional Marketing Manager II role at Standard BioTools is focused on the Greater Asia region. - The company culture and values may differ, impacting the work environment and expectations. - Senior Marketing Manager (APAC) - [Company Y] - This role is at a higher level than the Regional Marketing Manager II role at Standard BioTools, with more strategic responsibilities and a broader scope. - The company culture and values may differ, impacting the work environment and expectations.

ASSUMPTION: While there are similarities between this role and other marketing roles in the life sciences industry, the focus on the Greater Asia region and the need to adapt corporate marketing materials for regional requirements set this role apart.

πŸ“ Sample Projects

1. Regional Marketing Campaign for qPCR Products - Adapting corporate marketing materials for the Greater Asia region to promote qPCR products - Collaborating with sales and other teams to understand customer needs and develop targeted marketing campaigns - Measuring the success of the campaign and providing data-driven insights to inform future marketing efforts 2. Customer Feedback Analysis and Trend Identification - Gathering and analyzing customer feedback from across the Greater Asia region - Identifying trends and insights to inform corporate marketing and support business growth - Developing data-driven recommendations to improve marketing efforts and drive customer engagement

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Regional Marketing Manager II role at Standard BioTools.

❓ Key Questions to Ask During Interview

1. How does this role fit into the overall marketing strategy for Standard BioTools, and how will my work contribute to the company's mission? 2. What are the key priorities for this role in the first 30, 60, and 90 days? 3. How does Standard BioTools support the professional growth and development of its employees? 4. What are the biggest challenges facing the marketing department and the company as a whole, and how can this role help address them? 5. How does Standard BioTools approach collaboration and communication across different teams and regions?

ASSUMPTION: These key questions will help candidates better understand the role, the company, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare for the interview by researching Standard BioTools and the biotechnology research industry, and by practicing your responses to common interview questions. 4. Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications. 5. If you are offered the position, carefully review the offer and negotiate any terms or conditions as needed.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.