📌 Core Information
🔹 Job Title: Regional Marketing Manager (Indian market), Amazon Ads
🔹 Company: Amazon
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building regional marketing infrastructure from scratch in a start-up-like environment for Amazon Advertising in Asia, with a focus on the India market.
- Creating multi-channel campaigns and strategies, especially on the digital marketing front, to drive awareness and adoption of Amazon's brand-building ad products.
- Collaborating with internal teams to reach out to Amazon sellers and managing marketing budgets and campaigns end-to-end.
- Optimizing performance against key metrics and continually improving channel performance through meticulously planned testing.
- Monitoring industry trends and making recommendations based on best practices in the region.
ASSUMPTION: This role requires a strong understanding of the Indian market and culture to effectively engage with local customers and partners. The successful candidate will have experience in building marketing strategies and managing campaigns in a fast-paced environment.
📋 Key Responsibilities
✅ Build regional marketing infrastructure, including but not limited to marketing content development, training, and partnership programs.
✅ Set up working models with internal teams to collaborate on marketing reach-out to Amazon sellers.
✅ Own marketing budget and multi-channel campaigns from end to end - manage the set-up of one-time and automated campaigns, including creating and editing templates, managing targeting and segmentation, scheduling, editing, and deployment to drive program adoption at scale.
✅ Manage a monthly digital marketing calendar to document and schedule all communications.
✅ Optimize against key metrics including CTR, open rates, and advertisers registered.
✅ Manage a continuous, meticulously planned and documented testing plan to continually improve performance of the channels.
✅ Track digital communication best practices in the region, monitor industry trends, and make recommendations.
ASSUMPTION: The successful candidate will have experience in digital marketing, campaign management, and performance optimization. They will also be comfortable working in a fast-paced, start-up-like environment and collaborating with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5-10 years of experience in marketing, with a focus on digital marketing and campaign management. Proven experience in the Indian market is required.
Required Skills:
- Marketing strategy development and execution
- Digital marketing expertise, including email marketing, social media, and SEO/SEM
- Campaign management and optimization
- Budget management and allocation
- Collaboration and stakeholder management
- Performance analysis and reporting
- Industry trend monitoring and analysis
- Fluency in English and Hindi
Preferred Skills:
- Experience with self-service advertising platforms
- Knowledge of e-commerce integration and advertising
- Familiarity with Amazon's advertising products and platform
ASSUMPTION: The successful candidate will have a strong understanding of the Indian market and culture, as well as experience in building marketing strategies and managing campaigns in a fast-paced environment. They will also be comfortable working with a diverse range of stakeholders and managing multiple projects simultaneously.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Regional Marketing Manager role with 5-10 years of experience in the Asia-Pacific region, the estimated salary range is SGD 120,000 - 180,000 per year.
Benefits:
- Comprehensive health, dental, and vision care
- Retirement savings plan with company match
- Generous parental leave and family support
- Employee discounts on Amazon products and services
- Opportunities for professional development and career growth
Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary depending on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and retail
Company Size: 10,001+ employees
Founded: 1994
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
- The company was founded by Jeff Bezos in 1994 and is headquartered in Seattle, Washington, USA.
- Amazon is known for its innovative culture, customer-centric approach, and commitment to operational excellence.
Company Specialties:
- E-commerce platform development and operation
- Cloud computing services
- Digital streaming and content production
- Artificial intelligence and machine learning
Company Website: https://www.amazon.com/
ASSUMPTION: Amazon is a large, multinational company with a strong presence in the e-commerce and technology industries. The company is known for its innovative culture and commitment to customer satisfaction.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for career growth within Amazon's advertising division.
Reporting Structure: This role reports directly to the Head of Marketing for Amazon Ads in Asia.
Work Arrangement: On-site, full-time position with standard working hours and occasional overtime as needed.
Growth Opportunities:
- Potential for career progression within Amazon's advertising division or other departments within the company.
- Opportunities to work on high-visibility projects and collaborate with cross-functional teams.
- Access to professional development and training opportunities through Amazon's internal learning platforms.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on high-impact projects and collaborate with a diverse range of stakeholders.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.
Office Location(s): Singapore
Geographic Context:
- Singapore is a global hub for technology, finance, and business, with a multicultural population and a strong focus on innovation and entrepreneurship.
- The city-state has a tropical climate with high humidity and temperatures throughout the year.
- Singapore offers a high quality of life, with excellent healthcare, education, and infrastructure.
Work Schedule: Standard working hours, Monday to Friday, with occasional overtime as needed to meet project deadlines.
ASSUMPTION: The successful candidate will be comfortable working in a fast-paced, collaborative office environment and able to manage their time effectively to meet project deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final round interview with the regional marketing director
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy development and execution
- Digital marketing expertise and campaign management
- Budget management and allocation
- Collaboration and stakeholder management
- Performance analysis and reporting
- Industry trend monitoring and analysis
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with digital marketing, campaign management, and performance optimization in detail.
- Demonstrate your understanding of the Indian market and culture, as well as your ability to engage with local customers and partners.
- Showcase your ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.
ATS Keywords: Marketing strategy, digital marketing, campaign management, budget management, collaboration, performance optimization, Indian market, cultural understanding, self-service advertising, e-commerce integration, multi-channel campaigns
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills in detail. The interview process is designed to assess the candidate's technical and behavioral competencies, as well as their cultural fit with Amazon's leadership principles.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and SEM tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
ASSUMPTION: The successful candidate will have experience with a range of marketing automation, email marketing, and social media management tools, as well as proficiency in Microsoft Office Suite and Google Workspace.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Invent and simplify
- Bias for action
- Frugality
- Long-term thinking
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Beginners mind
- Leaders own
- Dive deep
- Have backbone; disagree and commit
- Deliver results
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Customer-centric and focused on innovation
- Results-oriented and action-oriented
Self-Assessment Questions:
- Do you have a strong understanding of the Indian market and culture, and can you effectively engage with local customers and partners?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
- Do you have experience in digital marketing, campaign management, and performance optimization, and can you demonstrate your skills in detail?
- Are you able to work effectively with a diverse range of stakeholders and manage budgets and campaigns end-to-end?
- Do you align with Amazon's leadership principles and values, and can you demonstrate your commitment to customer obsession, innovation, and operational excellence?
ASSUMPTION: The successful candidate will be able to demonstrate their alignment with Amazon's leadership principles and values, as well as their ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.
⚠️ Potential Challenges
- The fast-paced nature of the role may require long hours and occasional overtime to meet project deadlines.
- The successful candidate will need to be comfortable working with a diverse range of stakeholders and managing multiple projects simultaneously.
- The role requires a strong understanding of the Indian market and culture, as well as the ability to engage effectively with local customers and partners.
- The competitive nature of the e-commerce and advertising industries may present challenges in driving program adoption and market share.
ASSUMPTION: The successful candidate will be able to manage their time effectively, work well under pressure, and navigate the challenges of a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other regional marketing manager roles, this position offers a unique opportunity to build marketing infrastructure from scratch in a start-up-like environment and drive program adoption in the Indian market.
- Unlike other roles in the e-commerce and advertising industries, this position requires a strong understanding of the Indian market and culture, as well as the ability to engage effectively with local customers and partners.
- Career progression in this role may lead to opportunities within Amazon's advertising division or other departments within the company, depending on the candidate's skills and interests.
ASSUMPTION: This role offers a unique opportunity to work on high-impact projects and collaborate with a diverse range of stakeholders, with significant potential for career growth and development within Amazon.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive awareness and adoption of Amazon's brand-building ad products in the Indian market.
- Building and managing a regional marketing infrastructure, including marketing content development, training, and partnership programs, to support Amazon's advertising products and services.
- Collaborating with internal teams to create and implement working models for marketing reach-out to Amazon sellers, and managing marketing budgets and campaigns end-to-end.
- Optimizing channel performance through meticulously planned testing and continually improving performance against key metrics.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the successful candidate may face in this role, and highlight the importance of digital marketing, campaign management, and performance optimization skills.
❓ Key Questions to Ask During Interview
- Can you describe the marketing infrastructure that needs to be built for this role, and how you plan to approach this challenge?
- How do you plan to engage with local customers and partners in the Indian market, and what strategies do you have for driving program adoption?
- Can you describe your experience with digital marketing, campaign management, and performance optimization, and provide examples of your successes in these areas?
- How do you plan to collaborate with internal teams and manage marketing budgets and campaigns end-to-end?
- What is your approach to working in a fast-paced, collaborative environment, and how do you manage your time and priorities to meet project deadlines?
ASSUMPTION: These questions are designed to assess the candidate's technical and behavioral competencies, as well as their cultural fit with Amazon's leadership principles and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, campaign management, and performance optimization.
- Prepare for your interviews by researching Amazon's advertising products and services, as well as the Indian market and culture.
- Be ready to discuss your experience with marketing strategy development and execution, as well as your ability to work effectively in a fast-paced, collaborative environment.
- Follow up with the hiring manager one week after your final round interview to express your continued interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
