Regional Marketing Manager (Korean Speaking), Amazon Ads Asia Growth Markets

📌 Core Information

🔹 Job Title: Regional Marketing Manager (Korean Speaking), Amazon Ads Asia Growth Markets

🔹 Company: Amazon

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with potential for hybrid in the future)

🚀 Job Overview

Key aspects of this role include:

• Building regional marketing infrastructure from scratch in a start-up-like environment for Amazon Advertising in Asia
• Creating multi-channel campaigns and strategies, with a focus on digital marketing, to drive awareness and adoption of Amazon’s brand-building ad products
• Leading the development of strategic markets, such as Korea, and expanding to new markets as opportunities arise
• Collaborating with internal teams to create marketing content, training, and partnership programs
• Optimizing marketing performance against key metrics, such as CTR, open rates, and advertisers registered

ASSUMPTION: This role requires a high level of strategic thinking and execution, with a strong focus on digital marketing and campaign management. The ideal candidate will have experience in a start-up environment and be comfortable working in a fast-paced, dynamic setting.

📋 Key Responsibilities

✅ Build regional marketing infrastructure, including but not limited to marketing content development, training, and partnership programs

✅ Set up working models with internal teams to collaborate on marketing reach-out to Amazon sellers

✅ Own marketing budget and multi-channel campaigns from end to end, including creating and editing templates, managing targeting and segmentation, scheduling, editing, and deployment to drive program adoption at scale

✅ Manage monthly digital marketing calendar to document and schedule all communications

✅ Optimize campaign performance against key metrics, such as CTR, open rates, and advertisers registered

✅ Manage a continuous, meticulously planned, and documented testing plan to continually improve performance of the channels

✅ Track digital communication best practices in the region, monitor industry trends, and make recommendations

ASSUMPTION: This role requires a strong understanding of digital marketing channels, campaign management, and a data-driven approach to optimize performance. The ideal candidate will be comfortable working with cross-functional teams and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with a focus on digital marketing and campaign management

Required Skills:

• Native or fluent Korean language skills
• Proven experience building marketing strategies in a start-up environment
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Proficient in marketing automation tools and CRM systems

Preferred Skills:

• Experience working with Amazon or other e-commerce platforms
• Familiarity with Amazon Advertising products
• Knowledge of the Asian market and regional trends

ASSUMPTION: The ideal candidate will have a strong background in digital marketing and campaign management, with a proven track record of driving results in a fast-paced environment. Native or fluent Korean language skills are essential for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Singapore, the estimated salary range for this position is SGD 120,000 - 180,000 per year (USD 87,000 - 130,000). This range is inclusive of base salary and annual bonus.

Benefits:

• Comprehensive health, dental, and vision care
• Retirement savings plan with company match
• Generous paid time off and parental leave policies
• On-site services and amenities, such as fitness centers, cafes, and convenience stores
• Employee discounts on Amazon products and services

Working Hours: Full-time, with flexible hours and the opportunity for remote work in the future

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and technology

Company Size: Amazon is a large, global company with over 1.3 million employees worldwide. This role will be part of the Amazon Ads team, which is growing rapidly and offers ample opportunities for career growth and development.

Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
• Amazon's mission is to be Earth's most customer-centric company.

Company Specialties:

• E-commerce platform and services
• Cloud computing and infrastructure (Amazon Web Services)
• Artificial intelligence and machine learning (Alexa, Amazon Go, etc.)
• Digital content and streaming (Amazon Prime Video, Amazon Music, etc.)

Company Website: Amazon.com

ASSUMPTION: Amazon is a large, global company with a strong focus on innovation, customer experience, and operational excellence. The company offers a dynamic and fast-paced work environment with ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior-level role with potential for management responsibilities in the future

Reporting Structure: This role will report directly to the Head of Marketing for Amazon Ads Asia Growth Markets

Work Arrangement: On-site, with potential for hybrid or remote work in the future, depending on business needs and individual performance

Growth Opportunities:

• Potential to expand the role's scope and responsibilities as the team and business grow
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development and training opportunities through Amazon's internal learning platforms

ASSUMPTION: This role offers a unique opportunity to join a growing team and make a significant impact on the success of Amazon Ads in the Asia Growth Markets region. The ideal candidate will be a self-starter with a strong entrepreneurial spirit and a passion for driving results in a fast-paced environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with on-site amenities and services

Office Location(s): Singapore, with potential for travel to other Asia Growth Markets locations as needed

Geographic Context:

• Singapore is a global commerce hub with a multicultural population and a strong focus on innovation and technology
• The Asia Growth Markets region is a key growth area for Amazon, with significant opportunities for expansion and market penetration
• This role will involve working with teams across the region and collaborating with stakeholders in other countries

Work Schedule: Full-time, with flexible hours and the opportunity for remote work in the future

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to manage multiple projects and priorities simultaneously. Strong communication and collaboration skills are essential for success in this role.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or a member of the HR team
• In-depth behavioral and skills-based interview with the hiring manager and potential team members
• Final interview with the Head of Marketing for Amazon Ads Asia Growth Markets
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Digital marketing expertise and campaign management experience
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Fluency in Korean and English

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your experience building marketing strategies in a start-up environment and driving results through digital marketing campaigns
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment

ATS Keywords: Digital marketing, campaign management, Korean language, start-up experience, Amazon Ads, Asia Growth Markets

ASSUMPTION: The interview process for this role will be comprehensive and rigorous, with a strong focus on assessing the candidate's strategic thinking, digital marketing expertise, and cultural fit with the Amazon team.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, or similar)
• CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Data analysis and visualization tools (e.g., Excel, Google Analytics, or similar)
• Amazon-specific tools and platforms (e.g., Amazon Advertising Platform, Amazon Seller Central, or similar)

ASSUMPTION: The ideal candidate will have experience working with marketing automation tools, CRM systems, and project management tools. Familiarity with Amazon-specific tools and platforms is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Ownership
• Bias for action
• Frugality
• Invention
• Learn and be curious
• Hire and develop the best
• Insist on the highest standards
• Think big
• Beginners welcome
• Strive to be Earth's best employer

Work Style:

• Fast-paced and dynamic, with a focus on driving results and innovation
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and analytical, with a focus on continuous improvement and optimization
• Customer-centric, with a strong focus on understanding and meeting customer needs

Self-Assessment Questions:

• How do your personal values align with Amazon's company values, and how do you exemplify them in your work?
• Describe a time when you had to adapt to a significant change or challenge in a fast-paced environment. How did you approach the situation, and what was the outcome?
• How do you prioritize and manage multiple projects and priorities simultaneously, and how do you ensure that you are delivering high-quality work on time?

ASSUMPTION: The ideal candidate will be a strong cultural fit with Amazon's values and work style, with a passion for driving results and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with changing priorities and tight deadlines
• Managing multiple projects and stakeholders simultaneously, with a strong focus on delivering high-quality work on time
• Navigating a large, global organization with complex structures and processes
• Adapting to a remote or hybrid work environment, with potential challenges in communication and collaboration

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects and priorities simultaneously. Strong communication and collaboration skills are essential for success in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on building regional marketing infrastructure from scratch in a start-up-like environment for Amazon Advertising in Asia
• Compared to other marketing roles, this position requires a strong focus on digital marketing, campaign management, and a data-driven approach to optimization
• Career path for this role may include opportunities to expand the role's scope and responsibilities as the team and business grow, with potential for management responsibilities in the future

ASSUMPTION: This role offers a unique opportunity to join a growing team and make a significant impact on the success of Amazon Ads in the Asia Growth Markets region. The ideal candidate will be a self-starter with a strong entrepreneurial spirit and a passion for driving results in a fast-paced environment.

📝 Sample Projects

• Developing and executing a multi-channel digital marketing campaign to drive awareness and adoption of Amazon's brand-building ad products in the Korean market
• Creating and implementing a training program for Amazon sellers on how to effectively use Amazon's brand-building ad products to grow their businesses
• Building and optimizing a marketing automation workflow to streamline the onboarding process for new Amazon sellers and drive engagement with Amazon's advertising products

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate a strong track record of driving results through digital marketing campaigns and marketing automation workflows.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the Amazon Ads Asia Growth Markets team, and how this role fits into the overall organization?
• What are the key priorities for this role in the first 30-60-90 days, and how will my performance be measured against these objectives?
• How does Amazon support the professional development and growth of its employees, and what opportunities are available for growth and advancement in this role?
• What are the key challenges facing the Amazon Ads business in the Asia Growth Markets region, and how can this role contribute to driving success in the face of these challenges?
• How does Amazon foster a culture of innovation and continuous improvement, and what opportunities are there for me to contribute to this aspect of the company's DNA?

ASSUMPTION: The ideal candidate will be curious and proactive in asking insightful questions about the role, the team, and the company, demonstrating a strong interest in understanding the context and dynamics of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience building marketing strategies in a start-up environment and driving results through digital marketing campaigns
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment
• If selected for an interview, be prepared to discuss your approach to digital marketing, campaign management, and your familiarity with the Korean market
• Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.