Regional Marketing Manager (London, United Kingdom)

📌 Core Information

🔹 Job Title: Regional Marketing Manager

🔹 Company: Figma

🔹 Location: London, City of, United Kingdom

🔹 Job Type: On-site

🔹 Category: Field Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Running marketing efforts across the Northern Europe region.
• Leading strategic marketing initiatives focused on lead generation and revenue growth.
• Developing comprehensive regional demand generation and field marketing strategies.
• Collaborating closely with sales teams to enhance brand awareness.

ASSUMPTION: It is assumed that the job requires strong collaboration with multiple departments, especially sales and product marketing, to align marketing strategies with business objectives.

📋 Key Responsibilities

✅ Build regional demand generation and field marketing strategies to enhance brand awareness and generate pipeline.

✅ Partner with Sales to deliver a sales-led marketing strategy for both existing and new customers.

✅ Collaborate with international and global marketing teams to ensure consistent and impactful results through the funnel.

✅ Develop frameworks for performance tracking and budget management to ensure successful implementation of marketing programs.

✅ Serve as a regional leader and marketing ambassador in Northern Europe.

ASSUMPTION: The role likely requires a hands-on approach to campaign implementation and performance evaluation to drive regional marketing success.

🎯 Required Qualifications

Education: Not specified

Experience: 6+ years of B2B marketing leadership experience across multiple countries in Northern Europe.

Required Skills:

• B2B Marketing experience
• Demand Generation expertise
• Digital Marketing proficiency

Preferred Skills:

• Creative problem-solving abilities
• Collaborative team spirit

ASSUMPTION: Preferred skills may include experience in technology or design industries due to Figma's core business area.

💰 Compensation & Benefits

Salary Range: Not specified, typical industry range may apply.

Benefits:

• Comprehensive health coverage
• Flexible work schedule
• Professional development opportunities

Working Hours: 40 hours per week with potential for flexible arrangements.

ASSUMPTION: Benefits likely include typical perks for a tech company of this size, such as stock options and wellness programs.

📌 Applicant Insights

🔍 Company Context

Industry: Design Services, known for innovative cloud-based design tools.

Company Size: 1,001-5,000 employees, providing opportunities for impact and growth.

Founded: 2012, headquartered in San Francisco, growing rapidly across international markets.

Company Description:

• Pioneers in web-based design collaboration tools
• Transparent and inclusive company culture
• Focus on accessibility and user-centric design

Company Specialties:

• Collaborative design tools
• Design thinking solutions
• Digital workspace innovation

Company Website: https://www.figma.com

ASSUMPTION: The role may leverage Figma's design and tech innovations to drive marketing initiatives effectively.

📊 Role Analysis

Career Level: Mid-to-senior level with opportunities for further career advancement.

Reporting Structure: Reports to the International Marketing Team leadership.

Work Arrangement: Primarily on-site with potential for some remote work, thanks to Figma's flexible policies.

Growth Opportunities:

• Potential to lead larger regional teams
• Opportunity to influence global marketing strategies
• Professional development through innovative project involvement

ASSUMPTION: Figma's rapid growth trajectory could present increased leadership responsibilities for the right candidate.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace fostering creativity and innovation.

Office Location(s): Central London, United Kingdom.

Geographic Context:

• Vibrant tech hub location in London
• Access to diverse talent pools
• Proximity to major transport links and business infrastructures

Work Schedule: Standard business hours with flexibility for events or international collaboration.

ASSUMPTION: The office environment is likely designed to encourage interaction and creativity, aligning with Figma's collaborative culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission via Figma's career portal
• Initial phone screening interview
• In-depth interviews with team leads and potential peers

Key Assessment Areas:

• Marketing strategy development skills
• Ability to collaborate cross-functionally
• Cultural fit with company values

Application Tips:

• Highlight experience in B2B marketing efforts
• Showcase examples of lead generation strategies
• Emphasize collaboration with sales and product teams

ATS Keywords: B2B Marketing, Demand Generation, Digital Marketing, Field Events, Creativity

ASSUMPTION: Interviews may focus on problem-solving and strategic thinking to assess candidate fit for innovative marketing roles.

🛠️ Tools & Technologies

• Figma design tools
• CRM and marketing automation platforms
• Data analytics and tracking tools

ASSUMPTION: Proficiency with digital marketing tools and platforms is expected to efficiently manage and measure campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Inclusivity in design and collaboration
• Emphasis on innovation and creativity
• Commitment to user-centric design

Work Style:

• Highly collaborative and team-oriented
• Driven by experimentation and data
• Requires adaptability and problem-solving

Self-Assessment Questions:

• How have you driven a marketing strategy from concept to execution?
• In what ways do you foster collaboration across various teams?
• How do you balance creativity with data-driven decision-making?

ASSUMPTION: Cultural alignment with a fast-paced, creative environment is critical for success at Figma.

⚠️ Potential Challenges

• Managing cross-border marketing campaigns effectively
• Adapting to fast-paced industry changes and updates
• Ensuring seamless alignment with global marketing initiatives
• Navigating complex B2B customer landscapes

ASSUMPTION: Experience in cross-cultural communication and international marketing strategies will help manage these challenges.

📈 Similar Roles Comparison

• Typical Regional Marketing Manager roles may focus less on international collaboration and alignment, offering a unique challenge at Figma.
• Roles at larger corporations might offer less flexibility and creativity compared to Figma's innovative environment.
• Similar roles in startups might require broader role scopes with fewer resources at disposal.

ASSUMPTION: The opportunity at Figma involves a balanced blend of creativity and strategic influence in a rapidly expanding company.

📝 Sample Projects

• Rolling out a region-specific brand initiative that aligns with Figma’s global strategy
• Coordinating multi-country digital marketing campaigns for different business segments
• Collaborating with sales teams to refine market-entry strategies in Northern Europe

ASSUMPTION: Projects are expected to leverage Figma’s unique design tools and collaborative features.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing team's structure and its evolution plans?
• What KPIs are most critical to assess the success of the marketing initiatives?
• How does Figma support professional development within its marketing team?
• What are the biggest challenges you see for marketing in the Northern Europe region?
• How is success in this role measured within the first six months?

ASSUMPTION: These questions can offer insight into job expectations, support, and alignment with personal career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Prepare a resume highlighting relevant marketing experience.
• Include a cover letter explaining your interest in the role and company.
• Collect and prepare to discuss examples of past marketing initiatives.
• Be ready to discuss how you align with Figma’s core values and business mission.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.