📌 Core Information
🔹 Job Title: Regional Marketing Manager - Mid Atlantic
🔹 Company: Cribl
🔹 Location: Remote - Washington DC
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (US Mid Atlantic region preferred)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing programs to generate net-new pipeline and drive deals to closure
- Engaging with the partner ecosystem to build awareness, acquire net new accounts, and increase customer usage
- Collaborating with sales leadership to track, measure, and analyze marketing performance
- Managing regional marketing budgets, including MDF
ASSUMPTION: This role requires a high level of autonomy and remote work experience, as the position is primarily remote with some travel required.
📋 Key Responsibilities
✅ Define regional marketing strategies and programs that build awareness, acquire net new accounts, accelerate deals, and increase customer usage across all sales segments
✅ Plan and execute market-to/market-with/market-through partner campaign planning in collaboration with regional sales and channel leaders
✅ Build and execute scalable, repeatable marketing programs and activities
✅ Work closely with sales leadership, sales operations, and marketing operations to track, measure, and analyze marketing campaign performance
✅ Build and nurture relationships with regional sales teams, sharing global and regional marketing plans and priorities, and providing weekly/monthly/quarterly insights on performance
✅ Effectively manage, administer, and measure regional budgets, including MDF
ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in the IT and security sectors, and the ability to work collaboratively with various teams to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of channel and field marketing experience in B2B SaaS, with a preference for start-up experience and a plus for cybersecurity experience
Required Skills:
- Proven track record of executing creative, impactful field marketing programs for IT executives and practitioners
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Ability to operate in a fast-paced, entrepreneurial environment with a sense of purpose and urgency
- Willingness to travel up to 15-20% of the time
Preferred Skills:
- Experience working with partners and MDF
- Familiarity with marketing automation tools and CRM systems
- Knowledge of the IT and security industries
ASSUMPTION: Candidates with experience in B2B marketing, particularly in the IT and security sectors, and a proven track record of driving marketing outcomes will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $114,000 - $187,000 USD per year
Benefits:
- Health, dental, vision, short-term disability, and life insurance
- Paid holidays and paid time off
- Fertility treatment benefit
- 401(k) and equity
- Eligibility for a discretionary company-wide bonus
Working Hours: Full-time, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role and experience level. The actual salary offered may vary based on the individual candidate's job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on IT and security data management
Company Size: Medium (501-1,000 employees), which offers opportunities for growth and collaboration but maintains a startup-like culture
Founded: 2018, with a focus on empowering organizations to transform their data strategy
Company Description:
- Cribl is a data engine for IT and security, empowering organizations to transform their data strategy
- Powered by a data processing engine purpose-built for IT and security, Cribl's product suite is a vendor-agnostic data management solution
- With Cribl, IT and security teams have the choice, control, and flexibility required to adapt to their ever-changing data needs
Company Specialties:
- Data processing and management for IT and security
- Vendor-agnostic data management solutions
- Transforming data strategy for organizations
Company Website: cribl.io
ASSUMPTION: Cribl's focus on empowering organizations to transform their data strategy sets it apart in the software development industry, offering unique opportunities for marketing professionals.
📊 Role Analysis
Career Level: Senior, with 8+ years of experience in channel and field marketing required
Reporting Structure: This role reports directly to the Senior Director of Marketing
Work Arrangement: Remote, with a preference for candidates located in the US Mid Atlantic region. Up to 15-20% travel required
Growth Opportunities:
- Potential to grow within the marketing department or across other functions within the company
- Opportunities to work on high-impact projects and make a significant contribution to the company's success
- Chance to learn and develop skills in a fast-paced, entrepreneurial environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel required
Office Location(s): Remote - Washington DC
Geographic Context:
- The Mid Atlantic region includes states such as Delaware, Maryland, Pennsylvania, Virginia, and Washington, D.C.
- This region is home to many major cities, including Philadelphia, Baltimore, and Washington, D.C., offering a mix of urban and suburban living
- The region is known for its historical significance, cultural attractions, and diverse industries, including finance, healthcare, and technology
Work Schedule: Full-time, with some flexibility for remote work
ASSUMPTION: The remote work arrangement for this role allows for a better work-life balance and the opportunity to work from various locations within the Mid Atlantic region.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and project management
- Data analysis and reporting
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in channel and field marketing
- Demonstrate a strong understanding of the IT and security industries
- Showcase your ability to work collaboratively with various teams and stakeholders
- Prepare questions to ask the interviewer about the company's marketing strategy and growth plans
ATS Keywords: B2B Field-Led Demand Generation, Partner Ecosystem Engagement, Integrated Marketing Programs, Relationship Building, Marketing Campaign Planning, Sales Collaboration, Performance Measurement, Budget Management, Creativity, Analytical Skills, Customer-first Approach, Fast-paced Environment, Humor, Authenticity, Entrepreneurial Mindset
ASSUMPTION: Cribl's hiring process is designed to assess candidates' marketing skills, industry knowledge, and cultural fit, with a focus on finding the best fit for the company's needs.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and data analysis tools will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-first mindset
- Collaboration and teamwork
- Innovation and continuous learning
Work Style:
- Remote-friendly and flexible work arrangements
- Fast-paced and entrepreneurial environment
- Data-driven decision-making
Self-Assessment Questions:
- How do you approach building relationships with partners and stakeholders to drive marketing outcomes?
- Can you provide an example of a time when you had to adapt your marketing strategy to meet changing business needs?
- How do you balance creativity and data-driven decision-making in your marketing approach?
ASSUMPTION: Cribl values candidates who are customer-focused, collaborative, and adaptable, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Managing multiple marketing programs and campaigns simultaneously
- Working remotely with a distributed team and stakeholders
- Adapting to a fast-paced, entrepreneurial environment
- Balancing the need for creativity and data-driven decision-making
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional field marketing roles, this position requires a strong focus on partner ecosystem engagement and integrated marketing programs
- Cribl's focus on IT and security data management sets it apart from other software development companies, offering unique opportunities for marketing professionals
- This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success
ASSUMPTION: This role offers a unique blend of field marketing and partner ecosystem engagement, with a focus on driving marketing outcomes in the IT and security industries.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive net-new pipeline and customer usage
- Collaborating with regional sales and channel leaders to plan and execute partner campaign planning
- Building and nurturing relationships with regional sales teams to share marketing plans and priorities, and provide performance insights
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into that plan?
- How does Cribl support the growth and development of its marketing team members?
- Can you provide an example of a successful marketing campaign at Cribl, and what made it successful?
- How does Cribl measure the success of its marketing programs, and how can I contribute to that process?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding Cribl's marketing strategy and growth plans.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in channel and field marketing
- Prepare for the interview by researching Cribl's marketing strategy and growth plans, and practicing your responses to common marketing interview questions
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
