📌 Core Information
🔹 Job Title: Regional Marketing Manager, Mobile Experience Business
🔹 Company: Samsung Electronics
🔹 Location: Mapletree Business City, Singapore, Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand awareness, preference, and loyalty for Samsung's mobile products in the Southeast Asia and Oceania region.
- Managing regional execution of global product launch campaigns.
- Ensuring brand consistency and overseeing regional marketing initiatives.
- Collaborating with cross-functional teams and stakeholders to achieve business objectives.
ASSUMPTION: This role requires a strategic mindset and strong project management skills to balance global and local marketing efforts.
📋 Key Responsibilities
✅ Drive brand / category awareness, and brand preference and loyalty among SEAO consumers
✅ Manage regional execution of global product launch campaigns, working with SEAO marketing functions and local marketing teams
✅ Support local markets to identify and address any GTM issues, including escalation to global teams and regional / global leadership as necessary
✅ Manage always-on brand and marketing communications, including sustainability, security
✅ Oversee region-specific strategic marketing initiatives, which may involve agency briefing, selection, and management
✅ Regularly review local marketing activities to ensure brand consistency and alignment with global guidelines
✅ Establish strong marketing processes, open and continuous communication, and smooth collaboration with HQ and local marketing teams
✅ Closely collaborate with sales management to ensure regional marketing activities are continuously aligned with business objectives
✅ Monitor and report on campaign-specific progress and results, and overall achievement against marketing KPIs
✅ Oversee annual ATL marketing budget and media investment for all markets
✅ Support regional consumer insights projects to ensure learnings are incorporated into regional marketing activities
✅ Provide regular progress reports to RHQ and HQ leadership
ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management, requiring strong communication and presentation skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7-10 years of strategic marketing experience in a B2C business, ideally in a regional role (preferred industries include FMCG, retail, consumer electronics, tech, luxury)
Required Skills:
- 5+ years of experience in marketing strategy, product launches, contents production, and executing branded consumer campaigns
- Experience coordinating product launches and go-to-market in multiple geographies
- Good understanding of marketing funnel in CDJ and paid/owned/earned media
- Strong project management capabilities
- Team player with good stakeholder management and collaborative approach
- Result-oriented with a passion for marketing excellence
- Excellent communication and presentation skills
- Experienced producing polished reports in powerpoint, and proficient in MS Excel
- Resourceful with ability to work in a fast-paced environment
Preferred Skills:
- Some expertise in IMC / digital strategy and execution preferred (e.g. social media channel operation, influencer engagement, content production, analytics).
ASSUMPTION: Candidates with experience in FMCG, retail, or consumer electronics are strongly preferred due to the nature of the role and the industry.
💰 Compensation & Benefits
Salary Range: SGD 120,000 - 180,000 per annum (Estimated based on industry standards for the role and experience level)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and innovative work environment
Working Hours: Full-time, Monday to Friday, with occasional overtime as needed
ASSUMPTION: The salary range is an estimate based on industry standards for a regional marketing manager role with the given experience level. Actual compensation may vary based on individual qualifications and Samsung's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Samsung Electronics operates in the competitive consumer electronics industry, focusing on mobile devices, appliances, and other technology solutions.
Company Size: Samsung Electronics is a large, multinational corporation with over 280,000 employees globally. This size offers extensive resources and opportunities for career growth.
Founded: Samsung was founded in 1938 and has since grown into a global leader in electronics and technology.
Company Description:
- Samsung Electronics is a world leader in digital media and digital convergence technologies.
- The company is committed to creating and innovating new products and services to improve people's lives.
- Samsung Electronics is a subsidiary of Samsung Group, a multinational conglomerate with diverse businesses.
Company Specialties:
- Consumer Electronics
- Semiconductors
- Telecommunications
Company Website: Samsung Electronics France
ASSUMPTION: Samsung's large size and global presence offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking and leadership skills.
Reporting Structure: The Regional Marketing Manager reports directly to the Regional Head of Marketing and works closely with local marketing teams and cross-functional stakeholders.
Work Arrangement: This role is on-site, with the primary office location at Mapletree Business City, Singapore. Occasional travel to other Southeast Asia and Oceania locations may be required.
Growth Opportunities:
- Progression to a regional leadership role within the marketing function.
- Expansion into other business units or geographies within Samsung.
- Development of skills and expertise in strategic marketing, brand management, and cross-functional leadership.
ASSUMPTION: This role offers significant growth opportunities within Samsung's extensive global network.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space at Mapletree Business City, Singapore.
Office Location(s): Mapletree Business City, Singapore, Singapore
Geographic Context:
- Singapore is a global hub for business, finance, and technology, offering a vibrant and multicultural work environment.
- The office is located in a bustling business park with easy access to amenities and public transportation.
- Singapore's strategic location in Southeast Asia facilitates regional travel and collaboration.
Work Schedule: Standard office hours are Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration and cross-functional teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Samsung careers portal.
- Phone or video screening with the HR team to assess communication skills and cultural fit.
- In-depth interviews with the hiring manager and other stakeholders to discuss the role, responsibilities, and fit with the team.
- Case study or presentation preparation and delivery to demonstrate strategic thinking and problem-solving skills.
- Final round interviews with senior leadership to discuss career growth and expectations.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Communication and presentation skills.
- Cultural fit and alignment with Samsung's values.
- Experience in regional marketing and cross-functional teamwork.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the Southeast Asia and Oceania market and Samsung's brand.
- Prepare examples of your strategic marketing approach and ability to drive brand awareness and preference.
ATS Keywords: Regional Marketing, Mobile Experience Business, Product Launch, Brand Management, Strategic Marketing, Cross-Functional Teamwork, Southeast Asia, Oceania
ASSUMPTION: Samsung's recruitment process is competitive, with a strong focus on cultural fit and strategic thinking skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the marketing campaigns being managed.
👔 Cultural Fit Considerations
Company Values:
- People
- Excellence
- Change
- Cooperation
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody Samsung's values in your daily work?
- Can you provide an example of a time when you drove brand awareness and preference through a strategic marketing campaign?
- How do you approach working with cross-functional teams and stakeholders to achieve common goals?
ASSUMPTION: Samsung places a strong emphasis on cultural fit and alignment with the company's values, particularly in senior management roles.
⚠️ Potential Challenges
- Managing multiple geographies and time zones effectively.
- Balancing global brand guidelines with local market needs and preferences.
- Adapting to a fast-paced and dynamic work environment.
- Collaborating with diverse teams and stakeholders across functions and regions.
ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and leadership skills to overcome.
📈 Similar Roles Comparison
- This role is similar to a Regional Brand Manager or Regional Marketing Director, with a focus on the mobile experience business.
- Unlike other regional marketing roles, this position requires a strong understanding of the mobile device market and Samsung's product portfolio.
- Career progression may involve moving into a global marketing role or taking on additional responsibilities within the mobile experience business.
ASSUMPTION: While this role shares similarities with other regional marketing positions, its focus on Samsung's mobile experience business sets it apart.
📝 Sample Projects
- Developing and executing a regional launch campaign for a new Samsung smartphone model.
- Conducting market research to understand consumer preferences and behaviors in the Southeast Asia and Oceania region.
- Managing a regional influencer marketing campaign to drive brand awareness and product consideration.
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, requiring both strategic thinking and hands-on execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader regional marketing strategy for Samsung's mobile experience business?
- Can you describe the team structure and dynamics within the regional headquarters and local marketing teams?
- How does Samsung support the professional development and growth of its marketing talent?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Samsung approach balancing global brand consistency with local market needs and preferences?
ASSUMPTION: These questions help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Samsung Careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your strategic marketing approach and ability to drive brand awareness and preference.
- Follow up with the HR team two weeks after submission to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
