📌 Core Information
🔹 Job Title: Regional Marketing Manager - Ontario
🔹 Company: Aramark
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-09
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (60-80% travel required)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing programs across multiple accounts in Ontario
- Driving business improvements through regular account visits and collaboration
- Managing a team of District Marketing Managers
- Implementing corporate marketing and consumer insights programs
- Growing base business, driving new sales, and enhancing Aramark's brand health
ASSUMPTION: This role requires a high level of travel and on-site presence, with a focus on building relationships and driving growth within the assigned region.
📋 Key Responsibilities
✅ Visiting regional accounts regularly to identify opportunities for business improvements and growth
✅ Driving execution of Aramark's primary insights programs and interpreting results to improve consumer satisfaction
✅ Overseeing district marketing efforts, providing training, and ensuring proactive engagement with district operations
✅ Supporting the development of district and regional newsletters
✅ Attending priority Client Business Reviews (CBRs) and assisting in strategic planning for account retention
ASSUMPTION: This role requires strong communication, strategic thinking, and leadership skills to effectively manage a team and drive results across multiple accounts.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience in business or marketing
Experience: At least 3 years of product, marketing, or merchandising experience and 2-3 years of people management experience
Required Skills:
- Proven ability to increase sales and measure the impact of programs
- Demonstrated ability to be proactive, assertive, and creative in identifying growth opportunities
- Excellent interpersonal, presentation, and public speaking skills
- Proficient in social media and MS Office products
- Valid driver's license and vehicle ownership
Preferred Skills:
- Experience in the healthcare industry
- Fluency in French or other languages
ASSUMPTION: Candidates with relevant industry experience and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 90,000 per year (based on industry standards for a Marketing Manager with 3-5 years of experience in Ontario)
Benefits:
- Three weeks paid vacation
- Comprehensive healthcare benefits coverage
- Self-Directed Pension Plan
- Aramark's Employee Assistance Plan
- Employee Resource Groups
- Employee Discounts
- Educational Assistance
- Scholarships for post-secondary education
- Growth opportunities and career path planning
- Strong focus on a safe and healthy work environment
Working Hours: Full-time, typically 40 hours per week, with flexible scheduling based on business needs
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Aramark operates in the healthcare industry, focusing on patient and retail food services, facility services, environmental services, asset solutions, and uniforms.
Company Size: Aramark is a large corporation with over 10,000 employees, providing extensive resources and opportunities for growth.
Founded: Aramark was founded in 1959 and has since grown into a global leader in food, facilities, and uniform services.
Company Description:
- Aramark is committed to elevating patient and caregiver experiences through innovative solutions and a focus on quality, safety, and sustainability.
- The company serves a wide range of clients, including hospitals, universities, stadiums, and businesses.
- Aramark is dedicated to creating moments that matter and making a positive impact on the communities it serves.
Company Specialties:
- Patient and Retail Food Services
- Facility Services
- Environmental Services
- Asset Solutions
- Uniforms
Company Website: healthcareinsights.aramark.com/healthcareplus
ASSUMPTION: Aramark's focus on quality, safety, and sustainability sets it apart in the healthcare industry and creates opportunities for employees to make a meaningful impact.
📊 Role Analysis
Career Level: This role is at the manager level, with opportunities for growth and advancement within Aramark's marketing department.
Reporting Structure: The Regional Marketing Manager reports to the Director of Field Marketing and manages a team of District Marketing Managers.
Work Arrangement: This role requires a high level of travel (60-80% of the time) between accounts within the assigned region.
Growth Opportunities:
- Progression to a senior marketing role or management position within Aramark's marketing department
- Expanding responsibilities and influence within the assigned region
- Developing expertise in Aramark's unique business model and industry-specific challenges
ASSUMPTION: Successful candidates will have the opportunity to grow within the company and make a significant impact on Aramark's marketing efforts in the Ontario region.
🌍 Location & Work Environment
Office Type: Aramark's Mississauga office serves as the regional headquarters for Ontario operations.
Office Location(s): Mississauga, Ontario, Canada
Geographic Context:
- Mississauga is the sixth-largest city in Canada and is located in the Greater Toronto Area (GTA)
- The GTA is a major economic hub, with a diverse range of industries and employment opportunities
- The region offers a mix of urban and suburban environments, with easy access to cultural attractions, recreational activities, and natural beauty
Work Schedule: Full-time, with a flexible schedule based on business needs and travel requirements
ASSUMPTION: The Mississauga office provides a central location for managing marketing efforts across the Ontario region, with easy access to major transportation networks and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the Director of Field Marketing
- Final interview with the Regional Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing and strategic thinking skills
- Leadership and team management abilities
- Communication and presentation skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and management experience
- Demonstrate your understanding of Aramark's business model and the unique challenges of the healthcare industry
- Prepare examples of successful marketing campaigns or initiatives you've led in the past
ATS Keywords: Marketing Manager, Regional Marketing, Ontario, Healthcare, Business Development, Team Management, Strategic Planning, Consumer Insights, Sales Growth
ASSUMPTION: Aramark's hiring process is designed to assess candidates' marketing and leadership skills, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (LinkedIn, Facebook, Twitter)
- Customer Relationship Management (CRM) software
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Successful candidates will be comfortable using a range of marketing and productivity tools to drive results and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Service excellence
- Integrity
- Inclusion
- Sustainability
- Collaboration
Work Style:
- Results-driven and focused on continuous improvement
- Collaborative and team-oriented, with a strong emphasis on internal communication and cross-functional collaboration
- Adaptable and responsive to changing business needs and market trends
Self-Assessment Questions:
- Do you have a proven track record of driving sales growth and improving consumer satisfaction through marketing initiatives?
- Are you comfortable managing a team and providing guidance and support to team members?
- Do you thrive in a fast-paced, dynamic work environment, and are you able to adapt to changing priorities and demands?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Aramark's values and work style, with a focus on service excellence, collaboration, and adaptability.
⚠️ Potential Challenges
- High travel requirements (60-80% of the time) may present challenges for candidates with personal or family commitments
- Managing a team of District Marketing Managers may require strong leadership and communication skills to drive results and maintain team cohesion
- Working in the healthcare industry may involve exposure to sensitive information and strict data privacy regulations
- Aramark's large size and extensive resources may present opportunities for growth and advancement, but may also require navigating complex organizational structures and competing priorities
ASSUMPTION: Successful candidates will be able to overcome these challenges and thrive in Aramark's dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Regional Marketing Manager vs. National Marketing Manager: Regional Marketing Managers focus on driving growth within a specific geographic area, while National Marketing Managers oversee marketing efforts across the entire country. The former role may offer more opportunities for direct client interaction and local market insights, while the latter may provide broader strategic influence and brand management experience.
- Healthcare Industry vs. Other Industries: Marketing roles in the healthcare industry may involve unique challenges and considerations, such as strict data privacy regulations, complex stakeholder relationships, and a focus on patient and caregiver experiences. However, they also offer opportunities to make a meaningful impact on people's lives and contribute to the well-being of communities.
- Manager vs. Director/VP Roles: Manager roles focus on driving results within a specific team or function, while Director/VP roles involve broader strategic planning and organizational leadership. Manager roles may offer more opportunities for hands-on experience and direct client interaction, while Director/VP roles may provide greater influence and decision-making authority.
ASSUMPTION: Understanding the unique aspects of these roles and industries can help candidates identify the best fit for their skills, interests, and career goals.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive sales growth and improve consumer satisfaction within a specific account
- Conducting market research and consumer insights analysis to identify trends and opportunities within the Ontario healthcare market
- Collaborating with cross-functional teams to implement strategic plans for account retention and growth
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Regional Marketing Manager might undertake in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and functions within Aramark?
- What opportunities are there for growth and advancement within Aramark's marketing department?
- How does Aramark support work-life balance for employees with high travel requirements?
- What are the most challenging aspects of working in the healthcare industry, and how does Aramark address these challenges?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the industry, and make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and management experience, as well as your understanding of Aramark's business model and the unique challenges of the healthcare industry
- Prepare examples of successful marketing campaigns or initiatives you've led in the past, demonstrating your ability to drive sales growth and improve consumer satisfaction
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
