Regional Marketing Manager (Remote, Spain)

📌 Core Information

🔹 Job Title: Regional Marketing Manager (Remote, Spain)

🔹 Company: Grafana Labs

🔹 Location: Spain (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Spain)

🚀 Job Overview

Key aspects of this role include:

• Driving adoption and lead generation programs to develop qualified sales leads
• Collaborating with sales leadership to influence marketing strategies
• Planning and executing various marketing events
• Monitoring the effectiveness of marketing campaigns

ASSUMPTION: This role requires a strong background in field marketing, demand generation, and event planning. Proficiency in multiple languages is a plus.

📋 Key Responsibilities

✅ Drive adoption and lead generation programs to develop qualified sales leads, accelerating pipeline and brand awareness within the region

✅ Lead quarterly planning with sales leadership to influence and identify the right objectives, strategies, and prioritization for marketing in your region

✅ Collaborate with regional sales stakeholders to build an integrated ABM demand generation plan that leverages corporate marketing strategies to support sales goals

✅ Identify, plan, and execute in-person field events, account-based marketing, regional webinars, trade-shows, Grafana hosted events and more to meet regional targets

✅ Create event marketing plans, goals, budgets, schedules, presentations, executive communications, post-event surveys, and reporting

✅ Drive collaboration within the regional marketing team on lessons learned and best practices to continually challenge and improve the regional marketing model

✅ Monitor progress and measure results of all key marketing campaigns through regular pipeline inspection & deal tracking

✅ Create and manage a regional marketing dashboard that tracks the effectiveness and impact of marketing spend on pipeline, using defined tools and resources

✅ Oversee partner and channel marketing strategy to prioritize strategic partners for joint marketing

ASSUMPTION: This role involves a high degree of collaboration with sales teams and other marketing stakeholders. Strong communication and leadership skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years experience in Field/Regional Marketing field or similar marketing role

Required Skills:

• Proven track record in field marketing and demand generation
• Experience with SFDC (reporting, campaign management, data management & hygiene)
• Willingness to travel (40%) in support of programs and company meetings
• Ability to align strategies and programs to the open source go-to-market motion
• Proficiency in German, French, or Spanish

Preferred Skills:

• Experience with Splash, Marketo, Clearbit, DemandTools, Google Analytics

ASSUMPTION: Candidates should have a strong understanding of the regional market and be able to adapt marketing strategies to fit local needs.

💰 Compensation & Benefits

Salary Range: €61,000 - €74,000 (OTE range for Spain)

Benefits:

• Equity
• Bonus (if applicable)
• Other benefits listed on the careers page

Working Hours: Full-time, with flexibility to support programs and company meetings

ASSUMPTION: The salary range provided is an estimate based on industry standards for a regional marketing manager role in Spain.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2014 (as a company, Grafana was open-source in 2014)

Company Description:

• Grafana Labs provides an open and composable observability stack built around Grafana
• They have 5,000+ customers and 25M+ Grafana users around the world
• Grafana Labs helps companies achieve their observability goals with the LGTM Stack

Company Specialties:

• Monitoring
• Observability
• and Dashboards

Company Website: grafana.com

ASSUMPTION: Grafana Labs is a well-established company in the observability software space, with a strong focus on open-source technology.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports to the VP of Marketing

Work Arrangement: Remote (Spain), with flexibility to support programs and company meetings

Growth Opportunities:

• Potential to grow into a leadership role within the marketing team
• Opportunity to work on high-impact projects that drive company growth
• Chance to learn and develop skills in observability software and open-source technology

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop new skills.

🌍 Location & Work Environment

Office Type: Remote (Spain)

Office Location(s): Spain (Remote)

Geographic Context:

• Spain has a strong tech industry, with a growing number of startups and established tech companies
• The remote work environment offers flexibility and work-life balance
• Spain has a vibrant culture and offers a high quality of life

Work Schedule: Full-time, with flexibility to support programs and company meetings

ASSUMPTION: The remote work environment in Spain offers a unique opportunity for candidates to balance work and personal life while working for a global company.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Technical interview with the marketing team
• Final interview with the VP of Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Event planning and execution
• Data analysis and reporting
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience in field marketing and demand generation
• Include examples of successful marketing campaigns and events
• Demonstrate proficiency in the required language(s)

ATS Keywords: Field Marketing, Demand Generation, Event Planning, Marketing Strategy, Regional Marketing, Sales Enablement, ABM, Marketing Campaigns, Pipeline Generation, Marketing Dashboard, Partner Marketing, Observability Software

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit within the company.

🛠️ Tools & Technologies

• SFDC
• Splash
• Marketo
• Clearbit
• DemandTools
• Google Analytics

ASSUMPTION: Familiarity with these tools is beneficial but not always required. Training may be provided.

👔 Cultural Fit Considerations

Company Values:

• Open
• Composable
• Innovative

Work Style:

• Collaborative
• Data-driven
• Adaptable

Self-Assessment Questions:

• How do you align with Grafana Labs' values of being open and composable?
• How do you approach working remotely and collaborating with global teams?
• Can you provide an example of a time when you had to adapt your marketing strategy to fit local needs?

ASSUMPTION: Grafana Labs values candidates who are open, collaborative, and adaptable, with a strong focus on data-driven decision making.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously
• Working across different time zones and cultures
• Balancing remote work and personal life
• Keeping up with the fast-paced tech industry

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Manager role in other tech companies, but with a focus on open-source technology and observability software
• Compared to other regional marketing roles, this position may require more language proficiency and cultural sensitivity
• Career progression may involve moving into a leadership role within the marketing team or transitioning into a more specialized marketing function

ASSUMPTION: While this role shares similarities with other regional marketing roles, the focus on open-source technology and observability software makes it unique.

📝 Sample Projects

• Planning and executing a successful regional webinar series
• Developing a regional marketing dashboard to track pipeline generation and marketing effectiveness
• Collaborating with sales teams to create targeted account-based marketing campaigns

ASSUMPTION: These projects are representative of the types of tasks and initiatives the Regional Marketing Manager might work on.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Grafana Labs?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Grafana Labs support the professional development of its employees?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Grafana Labs approach work-life balance for remote employees?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in field marketing and demand generation
• Write a cover letter explaining your interest in the role and how your skills and experience make you a good fit
• Prepare examples of successful marketing campaigns and events you have worked on
• Follow up with the HR team one week after submission to check the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.