📌 Core Information
🔹 Job Title: Regional Marketing Manager, Rockies
🔹 Company: Zscaler
🔹 Location: Remote - Colorado, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing data-driven marketing plans for Rockies markets
- Collaborating with cross-functional teams to create integrated go-to-market strategies
- Measuring performance and refining strategies based on insights and trends
- Building and nurturing strong cross-functional partnerships
- Driving scale and growth through thought leadership, targeted account marketing, and local demand generation
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong collaboration skills to work effectively with various teams remotely.
📋 Key Responsibilities
✅ Develop and execute data-driven, cross-segment marketing plans for Rockies markets that drive scale and growth through thought leadership, targeted account marketing, and local demand generation, including high-impact customer experiences and events such as digital series, CXO roundtables, and trade shows.
✅ Build and nurture strong cross-functional partnerships with corporate communications, global marketing, product teams, regional sales leaders, and channel partners to create an integrated GTM plan and raise brand awareness.
✅ Measure, analyze, and communicate performance consistently through weekly updates, annual performance reviews, and regular communication cadences across segments.
✅ Track performance against targets, refine strategies based on insights and trends, and actively contribute to AMS marketing teamwork while embodying core values.
ASSUMPTION: The role may require occasional travel to attend events and meetings, with an estimated travel percentage of 25%.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Over 8 years of experience in developing demand and/or integrated marketing campaigns in a high-tech B2B environment
Required Skills:
- Proven ability to work independently and remotely while staying deeply integrated with the core team
- Strong analytical skills with experience in tracking ROI and analyzing marketing events, programs, and metrics
- Exceptional written, verbal, communication, and interpersonal skills to communicate, influence, and effectively convey information at all levels of the organization
- Willingness to travel approximately 25% of the time
Preferred Skills:
- Strong experience with live and digital marketing activities such as in-person trade shows and conferences, virtual events, lead generation, ABM, and email nurture campaigns
- Previous support of field sales and partner organizations within the IT industry
- Tech savvy and proficiency in Google Suite, Microsoft Office, SFDC, Marketo, Tableau, and other MarTech stack
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the job and the company's global presence.
💰 Compensation & Benefits
Salary Range: $122,500 - $175,000 USD per year
Benefits:
- Various health plans
- Time off plans for vacation and sick time
- Parental leave options
- Retirement options
- Education reimbursement
- In-office perks and more
Working Hours: Full-time, with an estimated travel percentage of 25%
ASSUMPTION: The salary range provided is an estimate based on industry standards for a regional marketing manager role with the given experience level and location. Actual compensation may vary based on factors such as job-related skills, experience, and relevant education or training.
📌 Applicant Insights
🔍 Company Context
Industry: Zscaler is a leading cloud-based information security company that provides a secure access platform to protect users, data, and applications. The company operates in the competitive and rapidly evolving cybersecurity industry.
Company Size: Zscaler is a mid-sized company with approximately 5,001-10,000 employees, providing a collaborative and innovative work environment.
Founded: Zscaler was founded in 2008 and has since grown to become a publicly traded company (NASDAQ: ZS) with a strong global presence.
Company Description:
- Zscaler serves thousands of enterprise customers around the world, including 40% of Fortune 500 companies
- The company's pioneering, AI-powered Zscaler Zero Trust Exchange™ platform protects enterprises from cyberattacks and data loss by securely connecting users, devices, and applications in any location
- Zscaler fosters an inclusive and supportive culture that is home to some of the brightest minds in the industry
Company Specialties:
- Zero Trust
- SASE
- Cloud Security
- CASB
- Secure Web Gateways
- Secure Remote Access
- Cloud Sandbox
- Cloud Firewall
- CSPM
- Workload Segmentation
- and SSE
Company Website: https://www.zscaler.com
ASSUMPTION: Zscaler's focus on innovation, productivity, and success creates an environment where employees can thrive and contribute to the company's mission to make doing business seamless and secure.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring a high degree of independence, strategic thinking, and cross-functional collaboration.
Reporting Structure: The Regional Marketing Manager reports directly to the Director of Regional Marketing - Central/West.
Work Arrangement: This role is remote-friendly, with an estimated travel percentage of 25%.
Growth Opportunities:
- Potential career progression into a director or vice president role within the marketing organization
- Expanding skills and expertise in areas such as event management, demand generation, and account-based marketing
- Gaining experience working with a diverse range of teams and stakeholders across the organization
ASSUMPTION: Zscaler's commitment to providing equal employment opportunities and fostering an inclusive work environment creates opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel required
Office Location(s): Colorado, USA
Geographic Context:
- The Rockies region includes Colorado, with a time zone of America/Denver
- The location offers a mix of urban and outdoor living, with access to various cultural, recreational, and educational opportunities
- The region is home to a growing tech industry, with a strong presence of startups and established companies
Work Schedule: Full-time, with an estimated travel percentage of 25%
ASSUMPTION: While the role is remote-friendly, occasional travel may be required to attend events, meetings, or other work-related activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Behavioral and situational interview with the marketing team
- Final interview with the director or vice president of marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning skills
- Cross-functional collaboration and communication skills
- Analytical and data-driven decision-making abilities
- Proven experience in developing and executing marketing campaigns
- Alignment with Zscaler's core values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Zscaler's products, services, and market position in your application materials
- Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned from them
- Research Zscaler's company culture and be ready to discuss how your personal values align with the organization's
ATS Keywords: Regional Marketing, Demand Generation, Integrated Marketing, Event Management, ROI Tracking, Collaboration, Communication, Data Analysis, B2B Marketing, Lead Generation, Account-Based Marketing, Sales Support, Marketing Campaigns, Digital Marketing, Tech Savvy, Google Suite, Microsoft Office, SFDC, Marketo, Tableau
ASSUMPTION: Applicants should pay close attention to the job description and tailor their application materials to demonstrate their fit for the role and alignment with Zscaler's company culture.
🛠️ Tools & Technologies
- Google Suite (Google Docs, Sheets, Slides)
- Microsoft Office (Word, Excel, PowerPoint)
- Salesforce (SFDC)
- Marketo
- Tableau
- Various marketing automation and analytics tools
ASSUMPTION: Proficiency in the listed tools and technologies is preferred, but not required, as training and onboarding will be provided to the successful candidate.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Remote-friendly, with occasional travel required
- Data-driven and results-oriented
- Collaborative and cross-functional
- Adaptable and responsive to change
- Focused on continuous learning and growth
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the independence and flexibility it offers?
- Are you comfortable working with a diverse range of teams and stakeholders across the organization?
- Do you have a proven track record of developing and executing successful marketing campaigns in a high-tech B2B environment?
- Are you comfortable with data analysis and using data-driven insights to inform your marketing strategies?
- Do you align with Zscaler's core values and company culture?
ASSUMPTION: Zscaler's commitment to fostering an inclusive and supportive work environment creates opportunities for individuals from diverse backgrounds and identities to thrive and contribute to the company's mission.
⚠️ Potential Challenges
- Occasional travel may be required, which could disrupt personal or family schedules
- The role may involve working with a diverse range of teams and stakeholders, which can present unique communication and collaboration challenges
- The fast-paced and dynamic nature of the cybersecurity industry may require adaptability and quick decision-making
- The remote work environment may present challenges in terms of maintaining work-life balance and staying connected with colleagues
ASSUMPTION: While these challenges exist, Zscaler's commitment to providing equal employment opportunities, fostering an inclusive work environment, and offering comprehensive benefits helps to mitigate these potential challenges.
📈 Similar Roles Comparison
- Regional Marketing Manager vs. National Marketing Manager: Regional Marketing Manager focuses on specific geographic areas, while National Marketing Manager oversees marketing efforts across the entire country
- Regional Marketing Manager vs. Product Marketing Manager: Regional Marketing Manager focuses on driving demand and brand awareness, while Product Marketing Manager focuses on positioning and launching products or services
- Regional Marketing Manager vs. Marketing Manager: Regional Marketing Manager has a broader scope, focusing on multiple regions, while Marketing Manager typically oversees marketing efforts for a specific product, service, or brand
ASSUMPTION: While these roles share some similarities, each has its unique focus, requirements, and challenges.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive brand awareness and generate leads for a new product launch
- Collaborating with cross-functional teams to create an integrated go-to-market strategy for a major event or conference
- Analyzing marketing performance data to identify trends, refine strategies, and optimize campaign results
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Regional Marketing Manager role at Zscaler.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing budget and resources allocated for regional marketing campaigns at Zscaler?
- How does Zscaler support and collaborate with field sales and channel partners to drive regional marketing success?
- What are the key priorities and focus areas for the Regional Marketing Manager role in the first 90 days?
- How does Zscaler measure and track the success of regional marketing campaigns, and what are the key performance indicators (KPIs) used?
- What opportunities exist for professional growth and development within the marketing organization at Zscaler?
ASSUMPTION: Asking these questions demonstrates your interest in the role, your understanding of the company's marketing strategies, and your commitment to driving regional marketing success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned from them
- Research Zscaler's company culture and be ready to discuss how your personal values align with the organization's
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
