Regional Marketing Manager, Salt Lake City, Utah

📌 Core Information

🔹 Job Title: Regional Marketing Manager, Salt Lake City, Utah

🔹 Company: Western Governors University

🔹 Location: Salt Lake City Office, Utah

🔹 Job Type: Full-Time

🔹 Category: Higher Education, Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Some travel required)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive, data-driven marketing strategies to support WGU's regional growth.
• Analyzing marketing outcomes, managing budgets, and collaborating with various teams to enhance regional impact.
• Operating in a highly matrixed and cross-functional environment, partnering closely with regional leadership and stakeholders.
• Mentoring junior-level team members and fostering professional development.

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and project management skills. The ideal candidate will have experience working in a complex, multi-faceted organization and be comfortable navigating ambiguity.

📋 Key Responsibilities

✅ Facilitates data-driven decision-making by analyzing, synthesizing, and reporting on regional marketing outcomes to measure impact and optimize strategy.

✅ Enables operational efficiency and service excellence by executing initiatives that optimize processes, improve performance, and elevate regional marketing effectiveness in partnership with the Director.

✅ Manages assigned projects with accountability for effective execution, ensuring alignment with institutional goals, and measurable results in collaboration with the Director.

✅ Advances the development and execution of a hyper-local, regional marketing strategy that aligns with the goals of the schools, Academy, and Craft Education.

✅ Partners with the Regional Team and other teams to build a strong team culture while implementing marketing campaigns.

✅ Supports cross-functional efforts, including alumni engagement, and enhancing community impact.

✅ Works with the Regional Marketing Director to manage regional marketing budget.

✅ Facilitates brand building and lead generation efforts in partnership with central marketing teams, including Integrated Marketing (Media, Brand, Creative) and Marketing Operations (SEO, Web Ops, Email, and Project Management), facilitating alignment with regional goals and enterprise strategy.

✅ Responsible for effective implementation of localized marketing tactics and campaigns to influence key regional audiences.

✅ Works with the Director of Regional Marketing to deliver regional, state, and DMA level forecasting, reporting, and root cause analysis within the region; coordinate efforts with College & Program Marketing to drive insights at the intersection of geography, audiences, and program offerings.

✅ Works with the Director of Regional Marketing to refine geography- and audience-specific messaging that powerfully communicates WGU’s positioning, attributes, and proof points in tailored, culturally appropriate ways.

ASSUMPTION: This role requires strong analytical skills, project management abilities, and expertise in various marketing disciplines. The ideal candidate will have experience working in a highly matrixed and cross-functional environment and be comfortable navigating complexity.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or related field required

Experience: 4+ years of marketing domain experience, including a broad range of tactics (i.e., television (DRTV, OTT, CTV), OOH, print, radio and digital audio, conferences/events, partner marketing, video, display, social media, email, SEM, and website)

Required Skills:

• Client or key stakeholder management experience.
• Professional communication ability.
• Drive and ability to influence others to act without direct reporting authority.
• Methodical, systematic, and highly organized
• Highly organized and methodical with exceptional project and time management skills; adept at prioritizing multiple initiatives in dynamic environments.
• Excellent written and verbal communicator capable of building strong relationships across contributors and teams.
• Deep expertise across a wide range of marketing disciplines, including traditional and digital media, SEO, content, brand development, creative, paid media, social, events, and analytics.
• Innovative and inclined to explore new approaches via constant learning and optimization
• Strong critical thinker capable of making smart judgments under pressure
• Ability to manage time and resources for multiple projects at one time
• Exceptional research, analytical, and critical thinking skills with an ability to source and synthesize a variety of data sources to create actionable strategies
• Advanced research and analytical skills with the ability to synthesize complex data, assess market trends and competitive dynamics, and develop actionable strategies.
• Experience operating in a disaggregated marketing model; able to make decisions and drive business forward in a highly complex, multi-faceted organization
• Success working across marketing disciplines, including brand development, creative, paid media, social media, interactive products, email, field marketing, PR, and analytics
• Comfort working as part of a hybrid in-person/remote team
• Proven collaborator with a successful track record of leading and executing complex, cross-functional initiatives that drive strategic outcomes.
• Excellent written and verbal communication skills, with the ability to engage executive stakeholders, synthesize complex information, and present clear, actionable recommendations.
• Innovative and inclined to explore new approaches via constant learning and optimization
• Ability to manage time and resources for multiple projects at one time

Preferred Qualifications:

• Media buying experience
• Marketing budget management of $1M+
• Multicultural marketing experience
• Industry experience in higher education and/or areas relevant to WGU colleges (e.g., business, healthcare, K12 education, IT)
• Master’s degree

ASSUMPTION: The preferred qualifications are not required but would be beneficial for a candidate to possess. They indicate a higher level of expertise or experience in specific areas relevant to the role.

💰 Compensation & Benefits

Salary Range: $73,000.00 - $109,400.00

Benefits:

• Bonuses
• Medical, dental, vision, telehealth and mental healthcare
• Health savings account and flexible spending account
• Basic and voluntary life insurance
• Disability coverage
• Accident, critical illness and hospital indemnity supplemental coverages
• Legal and identity theft coverage
• Retirement savings plan
• Wellbeing program
• Discounted WGU tuition
• Flexible paid time off for rest and relaxation with no need for accrual
• Flexible paid sick time with no need for accrual
• 11 paid holidays
• Up to 12 weeks of parental leave

Working Hours: 40 standard weekly hours

ASSUMPTION: The salary range provided is an estimate based on the job description and industry standards for similar roles. The benefits listed are based on the job posting and may be subject to change or confirmation by the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education, specifically focused on competency-based online learning and workforce-ready skills development.

Company Size: Western Governors University has 51-200 employees, which means it is a mid-sized organization. This size allows for a more personalized work environment while still offering the resources and opportunities of a larger institution.

Founded: WGU was founded in 1987, making it an established and experienced player in the online education landscape.

Company Description:

• Western Governors University (WGU) is a pioneering online university committed to providing accessible, affordable, and career-focused education for students worldwide.
• Established in 1997 by 19 U.S. governors, WGU is designed to meet the needs of modern learners, offering competency-based programs that empower students to advance their careers at their own pace.
• With over 300,000 graduates, WGU is recognized as a leader in online education, offering accredited bachelor's and master's degree programs in business, IT, teaching, and healthcare.

Company Specialties:

• Competency-Based Education
• Online Learning
• Workforce-Ready Skills Development
• Business Management & Leadership
• Information Technology & Cybersecurity
• Teacher Education & Licensure
• Nursing & Healthcare Leadership
• and Affordable Higher Education

Company Website: https://www.wgu.college

ASSUMPTION: WGU is a mission-driven organization focused on expanding access to higher education and creating pathways to opportunity in high-demand industries. Its competency-based learning model and commitment to affordability set it apart in the online education landscape.

📊 Role Analysis

Career Level: This role is at the manager level, indicating a significant level of responsibility and experience required.

Reporting Structure: The Regional Marketing Manager reports directly to the Director of Regional Marketing and works closely with regional leadership and various teams across the organization.

Work Arrangement: This role is a hybrid position, requiring some travel (up to 10%) and the ability to work effectively in both in-person and remote environments.

Growth Opportunities:

• Potential to advance to a director-level role within regional marketing or take on additional responsibilities within the organization.
• Opportunities to mentor and develop junior team members, fostering professional growth and enhancing team capabilities.
• Chance to work on high-impact, strategic initiatives that drive regional growth and enhance WGU's brand and reputation.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the regional marketing function or take on additional responsibilities within the organization. The hybrid work arrangement provides flexibility and the chance to work in both in-person and remote environments.

🌍 Location & Work Environment

Office Type: The Salt Lake City Office is a hybrid work environment, offering both in-person and remote workspaces to accommodate the needs of its employees.

Office Location(s): Salt Lake City Office, Utah

Geographic Context:

• The Salt Lake City Office is located in the heart of Utah's capital city, providing easy access to local amenities, cultural attractions, and outdoor recreation opportunities.
• Utah is known for its high quality of life, with a strong job market, affordable housing, and a diverse range of industries.
• The region is home to a growing tech industry, with numerous startups and established companies calling Utah home.

Work Schedule: The work schedule for this role is 40 standard weekly hours, with some flexibility for remote work and occasional travel.

ASSUMPTION: The Salt Lake City Office offers a hybrid work environment, providing employees with the flexibility to work both in-person and remotely. The region is known for its high quality of life and diverse range of industries, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the WGU careers portal.
• Phone or video screen with the Talent Acquisition team.
• Behavioral and skills-based interviews with the hiring manager and/or other team members.
• Final round interviews, potentially including a presentation or case study component.
• Background check and offer extension.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Data analysis and interpretation abilities.
• Project management and organizational skills.
• Communication and collaboration skills, both written and verbal.
• Cultural fit and alignment with WGU's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of WGU's mission, values, and unique learning model in your application materials.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a matrixed environment.
• If applicable, be ready to discuss your experience with marketing budget management, media buying, and multicultural marketing.

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