📌 Core Information
🔹 Job Title: Regional Marketing Manager - South Central
🔹 Company: Cribl
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (South Central United States)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing programs to generate net-new pipeline and drive existing pipeline to closure.
- Engaging with the partner ecosystem to enhance marketing efforts and build business relationships.
- Collaborating with cross-functional teams, including sales, product, and marketing.
- Operating in a fast-paced, entrepreneurial environment with a sense of purpose and urgency.
ASSUMPTION: This role requires a high level of self-motivation and independence, as well as strong communication skills to work effectively with remote teams.
📋 Key Responsibilities
✅ Developing regional marketing strategies and programs that build awareness, acquire net new accounts, accelerate deals, and increase customer usage across all sales segments.
✅ Ramping market-to/market-with/market-through partner campaign planning, reflecting the strategies established by regional sales and channel leaders.
✅ Building scalable, repeatable marketing programs and activities, and executing accordingly.
✅ Working closely with sales leadership, sales operations, and marketing operations to track, measure, and analyze the performance of marketing campaigns and report results to sales and marketing leadership.
✅ Building and nurturing relationships with regional sales teams, sharing global and regional marketing plans and priorities, and providing weekly/monthly/quarterly insights on performance.
✅ Effectively managing, administering, and measuring regional budgets, including MDF.
ASSUMPTION: This role requires a strong analytical mindset to measure and optimize marketing campaign performance and a customer-first approach to drive business outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of channel and field marketing experience; B2B SaaS start-up experience preferred. Experience in cybersecurity is a plus.
Required Skills:
- Proven track record of executing creative, impactful field marketing programs for IT executives and practitioners.
- Strong analytical skills and data-driven mindset.
- Excellent communication and collaboration skills.
- Ability to operate in a fast-paced, entrepreneurial environment with a sense of purpose and urgency.
- Familiarity with B2B SaaS marketing and/or cybersecurity industry is a plus.
Preferred Skills:
- Experience working with partners and MDF budgets.
- Fluency in Spanish or another language relevant to the South Central region.
ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong analytical mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $114,000 - $187,000 USD per year. The salary for this role is dependent on geographic location and individual candidate’s job-related knowledge, skills, and experience.
Benefits:
- Health, dental, vision, short-term disability, and life insurance.
- Paid holidays and paid time off.
- Fertility treatment benefit.
- 401(k), equity, and eligibility for a discretionary company-wide bonus.
Working Hours: Full-time, with 15-20% travel required. This position may require stand-by, on-call, or off-hours duties.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Manager role in the United States. Final compensation will be determined based on the individual candidate’s qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development. Cribl is a data management solution for IT and Security, empowering organizations to transform their data strategy.
Company Size: 501-1,000 employees. Cribl is a mid-sized company, providing opportunities for growth and collaboration but maintaining a startup-like culture.
Founded: 2018. Cribl was founded in 2018 and has since grown to become a leading data management solution for IT and Security.
Company Description:
- Cribl is a data management solution capable of collecting data from any source, processing billions of events per second, automatically routing data for optimized storage, and analyzing any data, at any time, in any location.
- The company offers a suite of products – Stream, Edge, and Search – available either as discrete products or as a holistic solution.
- Cribl is committed to empowering organizations to transform their data strategy, providing choice, control, and flexibility to adapt to ever-changing data needs.
Company Specialties:
- Data management for IT and Security.
- Data processing engine purpose-built for IT and Security.
- Vendor-agnostic data management solution.
Company Website: cribl.io
ASSUMPTION: Cribl's focus on data management for IT and Security provides unique opportunities for marketing professionals with relevant experience.
📊 Role Analysis
Career Level: Mid-level to senior. This role is suitable for experienced marketing professionals looking to take on a regional leadership position.
Reporting Structure: This role reports directly to the Senior Director of Field Marketing.
Work Arrangement: Remote, with a focus on the South Central region of the United States. This role requires 15-20% travel.
Growth Opportunities:
- Progression to a senior or director-level role within the marketing organization.
- Expansion of responsibilities to cover additional regions or product lines.
- Cross-functional career growth opportunities within Cribl's fast-growing organization.
ASSUMPTION: Cribl's rapid growth and entrepreneurial environment provide ample opportunities for career advancement and development.
🌍 Location & Work Environment
Office Type: Remote-first. Cribl's team works remotely, with occasional travel required for this role.
Office Location(s): Cribl's headquarters is in San Francisco, California, but employees are based throughout the United States.
Geographic Context:
- The South Central region of the United States includes states such as Texas, Louisiana, Oklahoma, Arkansas, and Mississippi.
- This region is home to a diverse range of industries, including energy, healthcare, and technology.
- The South Central region is a significant market for Cribl, with numerous potential customers and partners.
Work Schedule: Full-time, with flexible hours and the ability to work remotely. This role may require stand-by, on-call, or off-hours duties.
ASSUMPTION: Cribl's remote-first work environment allows for a better work-life balance and the ability to live in various locations within the South Central region.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or a member of the talent acquisition team.
- Behavioral and situational interview with the hiring manager and a peer from the marketing team.
- Final interview with the Senior Director of Field Marketing.
- Background check and offer extension.
Key Assessment Areas:
- Marketing strategy and planning.
- Campaign execution and optimization.
- Budget management and financial acumen.
- Cross-functional collaboration and communication.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to regional marketing strategies and partner campaign planning.
- Demonstrate your ability to measure and optimize marketing campaign performance.
- Showcase your customer-first mindset and commitment to driving business outcomes.
ATS Keywords: Regional Marketing, Field Marketing, Channel Marketing, Partner Campaign Planning, Marketing Strategy, Pipeline Generation, Sales Collaboration, Budget Management, Data-driven Marketing, Customer-first Approach
ASSUMPTION: Cribl's interview process is designed to assess candidates' strategic thinking, execution skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot).
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM).
- Data visualization and analytics tools (e.g., Tableau, Power BI).
- Project management and collaboration tools (e.g., Asana, Trello, Slack).
ASSUMPTION: Cribl's marketing team uses a variety of tools and technologies to streamline workflows, improve collaboration, and enhance data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Customer-first mindset.
- Data-driven decision-making.
- Collaboration and teamwork.
- Continuous learning and improvement.
Work Style:
- Remote-first and flexible work environment.
- Fast-paced and entrepreneurial culture.
- Strong emphasis on results and execution.
- Open and transparent communication.
Self-Assessment Questions:
- How do you approach building and nurturing relationships with regional sales teams and partners?
- How do you measure and optimize marketing campaign performance to drive business outcomes?
- How do you adapt to a fast-paced, entrepreneurial work environment, and what strategies do you use to maintain a strong work-life balance?
ASSUMPTION: Cribl's culture values collaboration, continuous learning, and a strong customer-first mindset, making it an ideal fit for marketing professionals with relevant experience and a passion for driving business growth.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, entrepreneurial environment.
- Building and maintaining strong relationships with regional sales teams and partners, often remotely.
- Adapting to a remote-first work environment and maintaining a strong work-life balance.
- Measuring and optimizing marketing campaign performance to drive business outcomes in a dynamic market.
ASSUMPTION: Cribl's rapid growth and entrepreneurial environment present unique challenges and opportunities for marketing professionals looking to make a significant impact in a fast-paced, dynamic organization.
📈 Similar Roles Comparison
- Unlike traditional field marketing roles, this position emphasizes regional marketing strategy and partner campaign planning, rather than event execution.
- Cribl's focus on data management for IT and Security provides unique opportunities for marketing professionals with relevant experience.
- This role offers a clear path for career progression within Cribl's fast-growing organization.
ASSUMPTION: Cribl's unique focus on data management for IT and Security sets this role apart from traditional field marketing positions, offering a unique opportunity for marketing professionals with relevant experience.
📝 Sample Projects
- Developing a regional marketing strategy to drive pipeline generation and customer usage in the South Central United States.
- Planning and executing a partner campaign to drive late-stage pipeline and closed/won opportunities in collaboration with regional sales teams.
- Measuring and optimizing marketing campaign performance using data visualization and analytics tools to drive business outcomes.
ASSUMPTION: Cribl's marketing team works on a variety of projects, from strategic planning to tactical execution, to drive business growth and customer success.
❓ Key Questions to Ask During Interview
- How does Cribl support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Cribl measure and optimize marketing campaign performance to drive business outcomes?
- What is the typical career path for a Regional Marketing Manager at Cribl, and what opportunities exist for growth and development?
- How does Cribl foster a strong work-life balance in a remote-first work environment?
ASSUMPTION: Cribl's interview process is designed to assess candidates' strategic thinking, execution skills, and cultural fit within the organization, as well as to provide insight into the role's priorities and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions focused on marketing strategy, campaign execution, and cross-functional collaboration.
- Research Cribl's company culture and values to demonstrate your fit for the organization.
- Follow up with the hiring manager or a member of the talent acquisition team one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
