Regional Marketing Manager (Sydney, Australia)

📌 Core Information

🔹 Job Title: Regional Marketing Manager (Sydney, Australia)

🔹 Company: Figma

🔹 Location: Sydney, Australia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing regional demand generation and field marketing strategies for Australia and New Zealand
• Collaborating with sales teams to drive brand awareness and generate pipeline
• Working closely with international and global marketing teams for consistent and impactful results
• Tracking and measuring marketing programs and spend to budget

ASSUMPTION: This role requires a strategic mindset and strong stakeholder management skills to effectively collaborate with various teams and influence senior management.

📋 Key Responsibilities

✅ Set the demand gen/field strategy: Build and execute demand generation and field marketing strategies and programmes for the Australia and New Zealand region to support the overarching INTL marketing goals to drive brand awareness (measured through sign ups) and generate pipeline (SAO + PG). Ensure successful execution, best practice and solid ROI.

✅ Partner with Sales: Collaborate with regional Sales partners (Sales leadership, Sales enablement and Sales Consulting teams) to deliver a sales-led marketing strategy (net new to existing customer expansion).

✅ Global collaboration: Work closely with marketing team members in both International and Global teams, to deliver consistent and impactful marketing results through the funnel and across multiple channels and all business segments in local languages.

✅ Performance Tracking and Budget: Develop and implement frameworks and processes to ensure team success, including the tracking and measurement of all marketing programs and spend to budget.

✅ Regional Leadership: Be the face of ANZ marketing and an International Marketing brand ambassador.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to achieve marketing goals and drive business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of B2B Marketing leadership experience across multiple countries in Australia and New Zealand

Required Skills:

• Proven experience building and executing full-funnel Demand Gen strategies for different segments
• Deep understanding of digital marketing mix and ability to use digital channels to optimize and scale programmatic campaigns
• Experience managing field events and understanding what makes events successful
• Strong data-driven mindset with a creative approach to problem-solving
• Excellent stakeholder management skills and ability to influence senior management

Preferred Skills:

• Experience working with international teams and understanding of local markets
• Fluency in local languages (e.g., English, Australian English)

ASSUMPTION: Candidates with a strong background in B2B marketing, experience working in multiple countries, and a proven track record of driving results through strategic planning and execution are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Sydney, the estimated salary range is AUD 150,000 - 180,000 per year. This estimate takes into account the candidate's experience level, the company's size, and the location.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and sick leave policies
• Employee stock options
• Professional development opportunities

Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM AEST). Some flexibility may be available.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Design Services. Figma is a design platform that enables entire product teams to brainstorm, design, and build better products together.

Company Size: 1,001-5,000 employees. As a mid-sized company, Figma offers a balance between the agility of a startup and the resources of a larger organization.

Founded: 2012. Figma was founded with a mission to make design accessible to all and has since grown into a leading design platform used by teams worldwide.

Company Description:

• Figma is a design platform that enables entire product teams to brainstorm, design, and build better products together.
• The company was founded on the web and is committed to making design accessible to all.
• Figma helps teams collaborate across time zones and disciplines, from initial brainstorming to final product launch.

Company Specialties:

• Design collaboration
• Product design
• User experience (UX) and user interface (UI) design
• Design systems and component libraries

Company Website: Figma.com

ASSUMPTION: Figma's focus on collaboration, accessibility, and user-centered design makes it an attractive employer for marketing professionals seeking to work for a mission-driven company.

📊 Role Analysis

Career Level: Senior Marketing Manager. This role is a senior-level position with significant responsibility for driving marketing efforts in the Australia and New Zealand region.

Reporting Structure: This role reports directly to the International Marketing Team and works closely with sales, product marketing, and design and developer advocate teams.

Work Arrangement: On-site, full-time position based in Sydney, Australia. Some flexibility may be available for remote work.

Growth Opportunities:

• Expanding the role's impact by taking on additional regions or responsibilities as the company grows
• Developing leadership skills by mentoring junior team members or managing a team in the future
• Gaining experience in international marketing and cross-cultural collaboration

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their impact, develop leadership skills, and gain international experience.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and teamwork. Figma's Sydney hub offers a modern, comfortable workspace designed to facilitate productivity and creativity.

Office Location(s): 760 Market St, San Francisco, California 94103, US (headquarters); Sydney, Australia (this role)

Geographic Context:

• Sydney, Australia, is a vibrant, multicultural city with a strong economy and a thriving tech industry.
• The city offers a high quality of life, with a mild climate, beautiful beaches, and numerous cultural attractions.
• Sydney is well-connected by public transportation, making it easy to commute to work.

Work Schedule: Standard business hours (Monday - Friday, 9:00 AM - 5:00 PM AEST) with some flexibility available.

ASSUMPTION: Figma's Sydney hub offers a collaborative, creative work environment that takes advantage of the city's vibrant culture and strong tech industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-depth behavioral and situational interviews with cross-functional stakeholders
• Final interview with the International Marketing Team lead

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Stakeholder management and communication skills
• Cultural fit and alignment with Figma's values
• Marketing expertise and experience in relevant areas

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with demand generation, field events, and stakeholder management in detail.
• Demonstrate your understanding of Figma's mission and values, and explain how your background and skills make you a strong fit for the company.

ATS Keywords: B2B Marketing, Demand Generation, Digital Marketing, Field Events, Stakeholder Management, Strategic Planning, Marketing Strategy, Brand Awareness, Revenue Growth, Customer Retention, International Marketing, Cross-Cultural Collaboration

ASSUMPTION: Figma's interview process is designed to assess candidates' strategic thinking, communication skills, cultural fit, and marketing expertise. Successful candidates will be able to demonstrate their ability to drive results and collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: Figma uses a variety of marketing tools and technologies to streamline workflows, track performance, and collaborate effectively with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Make design accessible to all
• Grow as you go
• Collaborate openly
• Be inclusive
• Ship with quality

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to feedback
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you embody Figma's values in your daily work?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a marketing goal?
• How do you approach learning new marketing tools or strategies, and how have you applied this learning in your previous roles?

ASSUMPTION: Figma values candidates who align with their mission, embrace a collaborative work style, and demonstrate a strong commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Adapting to a fast-paced, dynamic work environment
• Working effectively in a remote or hybrid team setting
• Navigating cultural differences and time zone differences when collaborating with international teams

ASSUMPTION: This role presents unique challenges related to stakeholder management, adaptability, and cross-cultural collaboration, which successful candidates will be equipped to handle.

📈 Similar Roles Comparison

• This role is unique in its focus on the Australia and New Zealand region and its emphasis on regional leadership and brand ambassadorship.
• Compared to similar roles in other regions, this position offers a unique opportunity to drive marketing efforts in a dynamic and growing market.
• Career progression in this role may involve expanding into additional regions or taking on additional responsibilities as the company grows.

ASSUMPTION: This role offers a unique combination of regional focus, leadership opportunities, and growth potential, setting it apart from similar marketing roles in other regions or companies.

📝 Sample Projects

• Developing and executing a regional demand generation campaign to drive brand awareness and generate pipeline in Australia and New Zealand
• Planning and executing a series of field events to engage local customers and prospects and drive revenue growth
• Collaborating with cross-functional teams to develop and launch a new marketing campaign or product feature

ASSUMPTION: These sample projects illustrate the strategic, tactical, and collaborative nature of the role, highlighting the candidate's ability to drive results and work effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into it?
• How does Figma support the growth and development of its marketing team members?
• What are the biggest challenges facing the marketing team in the Australia and New Zealand region, and how can this role help address them?
• How does Figma measure the success of its marketing efforts, and how will this role contribute to those metrics?
• What opportunities are there for growth and development in this role, and how has Figma supported similar growth for other team members?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your experience with demand generation, field events, and stakeholder management.
• Prepare examples of your past marketing campaigns or projects that demonstrate your ability to drive results and collaborate effectively with cross-functional teams.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.