📌 Core Information
🔹 Job Title: Regional Marketing Manager (West Coast)
🔹 Company: Mimecast
🔹 Location: USA - CA - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-06
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns and events across assigned regions
- Collaborating closely with regional sales teams to create local marketing plans
- Driving pipeline generation and revenue growth
- Managing regional marketing budget allocation and ROI optimization
ASSUMPTION: This role requires a balance of strategic planning and daily execution, with a focus on driving results and collaborating effectively with cross-functional teams.
📋 Key Responsibilities
✅ Developing and executing integrated marketing campaigns that align with global initiatives while being customized for regional market needs and sales team priorities
✅ Partnering with regional sales teams to develop and execute marketing strategies that drive pipeline and revenue growth
✅ Designing and executing targeted regional programs including roadshows and seminars that showcase customer success stories and drive both new customer acquisition and cross-sell opportunities
✅ Executing targeted Account-Based Marketing (ABM) programs to accelerate opportunities within high-value accounts
✅ Executing joint marketing programs with AWS, channel partners, and technical alliances to amplify existing campaigns
✅ Delivering exceptional customer experiences through flawless execution of regional marketing programs
✅ Monitoring and optimizing pipeline creation from marketing programs to Business Development Representatives (BDRs) and Sales teams
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams to deliver results.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 5+ years of B2B marketing experience, with field marketing focus and experience working in cybersecurity
Required Skills:
- Proven track record driving pipeline through integrated marketing programs
- Experience creating and managing field and virtual events
- Strong project management and execution skills
- Passion for working with sales teams and ability to influence cross-functionally
- Experience with marketing automation platforms and Salesforce
- Comfortable with both daily execution and longer-term planning
- Willing to travel 30% of the time
Preferred Skills:
- Experience with ABM and event management tools
- Fluency in additional languages (e.g., Spanish, French)
ASSUMPTION: Candidates with experience in cybersecurity and a strong understanding of marketing automation platforms will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $104,000 - $156,000 base + bonus + benefits. This reflects the minimum and maximum target for new hire salaries for this position. This position may also be eligible for bonus, and other related benefits.
Benefits:
Working Hours: Full-time, with flexible hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a regional marketing manager role with 5-10 years of experience in cybersecurity. Benefits may include health insurance, retirement plans, and other perks.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity
Company Size: 1,001-5,000 employees
Founded: 2003
Company Description:
- Mimecast is transforming the way businesses manage and secure human risk
- Its AI-powered, API-enabled connected human risk platform is purpose-built to protect organizations from the spectrum of cyber threats
- More than 42,000 businesses worldwide trust Mimecast to help them keep ahead of the ever-evolving threat landscape
Company Specialties:
- Email Security
- Email Continuity
- Email Archiving
- Services for Microsoft Office 365
- Web Security
- Cyber Resilience
- Awareness Training
- and Human Risk Management
Company Website: https://www.mimecast.com/
ASSUMPTION: Mimecast is a well-established company in the cybersecurity industry, with a strong focus on human risk management and a global customer base.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with a focus on regional marketing strategy and execution
Reporting Structure: Reports to the Director of Regional Marketing for North America
Work Arrangement: Remote, with occasional travel (up to 30%)
Growth Opportunities:
- Potential to advance to a director or management role within the marketing department
- Opportunities to work on global marketing initiatives and collaborate with international teams
- Chance to gain experience in a fast-paced, dynamic industry and work with cutting-edge technology
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): USA - CA - Remote
Geographic Context:
- Based in the West Coast region of the United States
- Opportunity to work with regional sales teams across North America
- Flexible work environment, with the ability to work from home or a co-working space
Work Schedule: Full-time, with flexible hours as needed
ASSUMPTION: This role requires a strong understanding of the regional market and the ability to work effectively with remote teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of regional marketing
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and project management
- Sales collaboration and communication skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant experience in B2B marketing, field marketing, and cybersecurity
- Demonstrate a strong understanding of marketing automation platforms and Salesforce
- Showcase examples of successful marketing campaigns and events
- Emphasize your ability to work effectively with sales teams and influence cross-functionally
ATS Keywords: B2B marketing, field marketing, cybersecurity, project management, sales collaboration, marketing automation, Salesforce, event management, ABM, pipeline generation, ROI optimization, campaign implementation, partner marketing, customer engagement, data analysis, metrics tracking
ASSUMPTION: Mimecast uses an Applicant Tracking System (ATS) to screen resumes, so it's essential to include relevant keywords to increase the chances of your application being reviewed.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Salesforce
- Event management tools (e.g., Cvent, Eventbrite)
- ABM platforms (e.g., Engagio, Demandbase)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Results-driven and data-focused
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- Do you have a proven track record of driving pipeline through integrated marketing programs?
- Are you comfortable working with sales teams and influencing cross-functionally?
- Can you balance daily execution with longer-term planning and strategy?
- Are you willing to travel up to 30% of the time?
ASSUMPTION: Mimecast values candidates who are customer-focused, innovative, and collaborative, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple regional marketing campaigns simultaneously
- Balancing the need for strategic planning with daily execution and tactical tasks
- Working effectively with remote teams and managing virtual events
- Keeping up with the ever-evolving threat landscape and adjusting marketing strategies accordingly
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Regional Marketing Manager vs. Global Marketing Manager: Regional Marketing Manager focuses on local market needs and sales team priorities, while Global Marketing Manager develops and executes marketing strategies on a broader scale
- Cybersecurity industry context: This role requires a strong understanding of the cybersecurity industry and the unique challenges it faces
- Career path comparison: This role offers opportunities for career growth and development within the marketing department and the broader organization
ASSUMPTION: This role is well-suited for candidates with experience in B2B marketing, field marketing, and cybersecurity, looking to advance their careers in a dynamic and fast-paced industry.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive pipeline and revenue growth in a specific territory
- Collaborating with the sales team to create a targeted ABM program for high-value accounts
- Managing a virtual event, including vendor management, speaker coordination, and logistics
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and events for this role?
- How does the regional marketing team collaborate with the global marketing team and other departments?
- What are the most significant challenges facing the cybersecurity industry, and how does this role address them?
- What opportunities are there for career growth and development within the marketing department and the broader organization?
- How does Mimecast support work-life balance for remote employees?
ASSUMPTION: These questions will help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
