📌 Core Information
🔹 Job Title: Regional Marketing Senior Manager – Houston
🔹 Company: Summit Health
🔹 Location: Houston, TX
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 8-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans for the Houston market
- Collaborating with local teams and corporate marketing to enhance patient retention and acquisition
- Managing local marketing programs targeting patients in hyperlocal regions
- Analyzing data to track clinic volumes and trends
- Serving as a liaison between local market teams and the corporate marketing department
ASSUMPTION: This role requires a high level of collaboration and adaptability, as well as the ability to navigate within ambiguity and maintain a high level of humility.
📋 Key Responsibilities
✅ Collaborate closely with the broker relations team to identify, manage, and build relationships in the community
✅ Build and manage a local marketing program targeting patients in hyperlocal regions
✅ Lead the development of scalable, omni-channel marketing programs to support patient retention and new patient acquisition
✅ Serve as the liaison between local market teams and the corporate marketing department
✅ Analyze data to track and identify trends in clinic volumes and partner with local market operational leadership to understand short- and long-term issues affecting trends
✅ Assess the competitive market and analyze differentiators to align with corporate brand positioning and messaging
✅ Create online and offline materials such as presentations and collateral that uphold and reinforce brand integrity
✅ Resolve escalated issues arising from operations and requiring coordination with other departments
✅ Build annual marketing budgets around organizational goals at the clinic and regional levels
✅ Contribute to process development and improvement for the marketing department
✅ Present as the subject matter expert on marketing plans, results, and recommendations
✅ Translate corporate marketing initiatives to all levels of operational teams
✅ Own new clinic launch marketing execution in collaboration with local market operators and corporate marketing
✅ Lead and collaborate with other departments to support the planning and execution of marketing-related internal and external events
✅ Collect and disseminate important local market intelligence
ASSUMPTION: This role requires a strong understanding of marketing operations and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: A minimum of 8-10 years of progressive business and marketing generalist experience
Required Skills:
- High emotional intelligence and the ability to forge meaningful relationships
- Strong collaboration and influencing skills
- Experience performing under pressure with a strong sense of urgency and attention to detail
- Solution-oriented mindset with a passion for problem-solving and execution
- Self-starting with a high sense of urgency and accountability in delivering measurable results
Preferred Skills:
- Healthcare experience and public company experience
- Medicare marketing experience
- Familiarity with local healthcare dynamics
ASSUMPTION: Candidates with experience in grassroots marketing environments and traditional and digital advertising will be highly valued.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Manager in Houston)
Benefits:
- Medical, Dental, Life, Disability, Vision, FSA coverages
- 401k savings plan
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for occasional evening or weekend events)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager in Houston with 8-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Summit Health is part of VillageMD, a physician-led, patient-centric network committed to simplifying healthcare and bringing a more connected kind of care. They serve millions of patients in traditional practices, patients' homes, and virtually through VillageMD and their operating companies.
Company Size: Summit Health is part of VillageMD, which has over 20,000 employees operating from more than 700 practice locations in 26 markets.
Founded: VillageMD was founded in 2010, and Summit Health joined the VillageMD network in 2021.
Company Description:
- Summit Health helps patients with all of their primary care and specialty care needs
- They work as a team to deliver care that helps patients make the right choices and stay a step ahead of any issues
- Exceptional doctors are committed to providing the best care and supporting patients over a lifetime
Company Specialties:
- Primary care
- Specialty care
- Urgent care
- Virtual care
Company Website: summithealth.com
ASSUMPTION: Summit Health is part of VillageMD, which is a rapidly growing network of healthcare providers committed to delivering high-quality, connected care to patients.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Regional Marketing Director and collaborates closely with local market teams and the corporate marketing department.
Work Arrangement: This role is on-site, with occasional flexibility for remote work during events or special projects.
Growth Opportunities:
- Advancement to a Director-level role within the marketing department
- Expansion of responsibilities to include additional markets or regions
- Development of leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: This role offers significant growth potential within a rapidly expanding network of healthcare providers.
🌍 Location & Work Environment
Office Type: Corporate office with multiple practice locations throughout the Houston area
Office Location(s): 4650 Westway Park Blvd, Houston, TX 77041
Geographic Context:
- Houston is the fourth most populous city in the United States
- It is a major hub for the energy industry and has a diverse economy
- The cost of living in Houston is relatively affordable compared to other major cities in the United States
Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for occasional evening or weekend events)
ASSUMPTION: Houston offers a diverse and dynamic work environment with a relatively affordable cost of living compared to other major cities in the United States.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the regional marketing director and local market team members
- Final interview with the senior marketing director or another executive-level team member
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've led that demonstrate your ability to develop and execute strategic marketing plans
- Research Summit Health and VillageMD to understand their mission, values, and unique approach to healthcare
ATS Keywords: Strategic marketing planning, grassroots marketing, healthcare marketing, patient acquisition, patient retention, data analysis, brand positioning, marketing execution, event planning, market intelligence
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic marketing skills, collaboration and communication abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in various marketing tools and technologies, as well as the ability to adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Collaborative
- Innovative
- Committed to excellence
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Adaptable and flexible
- Results-driven and accountable
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with the company's patient-centric approach?
- Can you provide an example of a time when you had to adapt your work style to fit a new team or environment?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced work environment?
ASSUMPTION: Summit Health values candidates who are patient-centric, collaborative, innovative, and committed to excellence, with a fast-paced and adaptable work style.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a fast-paced environment
- Navigating ambiguity and making data-driven decisions in the absence of clear-cut information
- Balancing the need for scalability with the unique dynamics of local markets
- Adapting to the evolving healthcare landscape and regulatory changes
ASSUMPTION: This role presents unique challenges that require strong communication, collaboration, and adaptability skills to succeed.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of healthcare dynamics and the ability to translate corporate marketing initiatives into compelling narratives specific to the market
- This role offers the opportunity to work closely with local market teams and the corporate marketing department, providing a unique blend of strategic and tactical marketing experience
- Career progression in this role may involve expanding responsibilities to include additional markets or regions, offering significant growth potential within a rapidly expanding network of healthcare providers
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with significant growth potential within a rapidly expanding network of healthcare providers.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase patient acquisition in a specific hyperlocal region
- Analyzing clinic volume trends and collaborating with local market operational leadership to address short- and long-term issues affecting trends
- Creating and presenting a comprehensive marketing plan to the regional marketing director and local market team members, outlining strategies to enhance patient retention and acquisition
ASSUMPTION: These sample projects demonstrate the strategic and tactical marketing skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign that the company has executed, and what made it successful?
- How does the company measure the success of its marketing initiatives, and how are those metrics communicated to the marketing team?
- What are the biggest challenges facing the marketing department in the coming year, and how can this role help address them?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's marketing priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've led that demonstrate your ability to develop and execute strategic marketing plans
- Research Summit Health and VillageMD to understand their mission, values, and unique approach to healthcare
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
