Regional Marketing Specialist

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📌 Core Information

🔹 Job Title: Regional Marketing Specialist

🔹 Company: STCU

🔹 Location: Liberty Lake, Washington, United States

🔹 Job Type: On-site

🔹 Category: Field Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not applicable

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Providing strategic and tactical support for regional marketing programs.
• Implementing marketing campaigns and brand sponsorship activations.
• Coordinating community engagement initiatives.
• Facilitating collaboration between local partners and stakeholders.

ASSUMPTION: The role's emphasis on local engagement and brand marketing implies a strong community-focused marketing agenda to support STCU's growth objectives.

📋 Key Responsibilities

✅ Coordinate brand marketing events and sponsorship activations.

✅ Identify opportunities for brand awareness and community engagement.

✅ Support implementation of marketing campaigns and promotions.

✅ Serve as a key brand ambassador and manage local media relationships.

✅ Manage marketing deliverables using Asana and ensure compliance with brand guidelines.

ASSUMPTION: Given the role’s focus on coordination and communication, effective organizational and interpersonal skills are paramount.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or Business Administration, or equivalent work experience.

Experience: Minimum of three years in marketing/advertising/public relations or a related field. Previous financial experience is preferred.

Required Skills:

• Proficient in MS Office, including Outlook, Word, Excel, Teams, and PowerPoint.
• Strong organizational skills and detail orientation.
• Creativity and adaptability to manage priorities and meet deadlines.

Preferred Skills:

• Experience in financial markets or credit unions.
• Advanced project management skills.

ASSUMPTION: The emphasis on software skills suggests that candidates should be comfortable with technology-enabled collaboration tools.

💰 Compensation & Benefits

Salary Range: $33.08 - $46.31 per hour

Benefits:

• Paid time off plus 11 paid holidays.
• Comprehensive medical, dental, vision, and life insurance.
• 401(k) matching contributions and tuition reimbursement.

Working Hours: 40 hours per week, with potential flexibility for early mornings or late evenings.

ASSUMPTION: The competitive salary range and robust benefits package are intended to attract experienced candidates from diverse industries.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on member-centered financial growth.

Company Size: 501-1,000 employees, indicating a mid-sized organization offering significant opportunities for professional growth.

Founded: 1934, with a longstanding history of community engagement and member service.

Company Description:

• Consistently rated as a top-performing credit union.
• Recognized as a "Great Place to Work" by Fortune Magazine.
• Strives to support community financial goals and promote positive impact.

Company Specialties:

• Financial services and mobile banking.
• Loan and deposit products.
• Comprehensive financial education.

Company Website: http://www.stcu.org

ASSUMPTION: The longstanding presence and member-focused approach highlight STCU’s commitment to community-driven financial solutions.

📊 Role Analysis

Career Level: Mid-level specialist role suitable for candidates looking to advance in marketing within financial services.

Reporting Structure: Likely reports to a Regional Marketing Manager or Director.

Work Arrangement: Primarily onsite with some requirement for travel.

Growth Opportunities:

• Potential to advance to managerial roles or broader strategic positions.
• Opportunities to specialize in community engagement strategies.
• Enhanced skills in brand marketing and stakeholder engagement.

ASSUMPTION: Career advancement is possible through demonstrated performance in managing complex marketing initiatives.

🌍 Location & Work Environment

Office Type: Corporate office setting in a financially-focused institution.

Office Location(s): Headquarters in Liberty Lake, WA, with branches across Spokane County and neighboring regions.

Geographic Context:

• Liberty Lake offers a mix of urban and suburban benefits.
• The area is known for a strong community presence and rapid economic development.
• Proximity to Spokane County facilities fosters strong local networking.

Work Schedule: Typically Monday through Friday, with occasional needs for flexibility.

ASSUMPTION: The location provides a strategic advantage for engaging local communities and facilitating partnerships.

💼 Interview & Application Insights

Typical Process:

• Initial application submission via company website.
• Screening interview, often virtual.
• In-person interviews with the marketing and HR teams.

Key Assessment Areas:

• Understanding of marketing strategies and community engagement.
• Experience in managing marketing campaigns and initiatives.
• Ability to align with STCU's core values and culture.

Application Tips:

• Highlight relevant experience in marketing and community relations.
• Demonstrate alignment with STCU’s values and mission.
• Discuss specific examples of campaign successes in previous roles.

ATS Keywords: Marketing, Community Engagement, Brand Marketing, Event Coordination, Financial Services

ASSUMPTION: The application process emphasizes cultural fit and demonstrated expertise in marketing.

🛠️ Tools & Technologies

• Microsoft Office Suite (Outlook, Word, Excel, Teams, PowerPoint)
• Asana for project management
• Modern enterprise video communications

ASSUMPTION: Familiarity with project management and communication tools is necessary for efficient workflow management.

👔 Cultural Fit Considerations

Company Values:

• Joyfulness
• Generosity
• Belonging and goodness

Work Style:

• Collaborative and community-focused
• Responsive to changes and adaptable under pressure
• Detail-oriented with a proactive approach

Self-Assessment Questions:

• Can you manage multiple projects simultaneously?
• How have you contributed to community engagement strategies?
• What steps do you take to align marketing strategies with business goals?

ASSUMPTION: The ideal candidate will embody STCU’s values and possess strong communication skills to thrive in their community-first environment.

⚠️ Potential Challenges

• Navigating a fast-paced and deadline-oriented environment.
• Maintaining consistent brand messaging across diverse local markets.
• Balancing strategic initiatives with immediate marketing campaign needs.
• Coordinating effectively across disparate teams and locations.

ASSUMPTION: Challenges will primarily revolve around complex project management and aligning community initiatives with organizational objectives.

📈 Similar Roles Comparison

• Marketing Coordinator in a large corporation may focus solely on campaign execution without community engagement.
• Public Relations Specialist might emphasize media relationships over local partnerships.
• Event Planner roles focus on logistics, while this role involves strategic brand alignment.

ASSUMPTION: The Regional Marketing Specialist role uniquely combines strategic, communicative, and operational elements, setting it apart from traditional marketing or PR positions.

📝 Sample Projects

• Launching a community-centric marketing campaign for new branch openings.
• Coordinating a sponsorship event to increase brand recognition locally.
• Developing educational materials to improve member engagement with financial services.

ASSUMPTION: Sample projects underscore the role’s focus on aligning marketing strategies with broader community and business objectives.

❓ Key Questions to Ask During Interview

• How do you measure the success of regional marketing initiatives?
• What role does community engagement play in STCU’s overall marketing strategy?
• Can you provide examples of successful local partnerships?
• How flexible is STCU with remote working or flexible hours?
• What challenges have previous specialists faced and overcome in this role?

ASSUMPTION: These questions aim to clarify expectations, challenges, and opportunities specific to the role and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a detailed resume highlighting relevant experience in marketing and community engagement.
• Prepare a cover letter describing your alignment with STCU's values and mention specific marketing successes.
• Complete any assessment tests if provided during the application process.
• Stay updated on communications from STCU regarding interview scheduling.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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