📌 Core Information
🔹 Job Title: Regional Marketing Specialist
🔹 Company: Snyk
🔹 Location: Boston, US East Coast
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Boston, US East Coast)
🚀 Job Overview
Key aspects of this role include:
- Supporting regional marketing programs to drive pipeline, brand awareness, and customer engagement
- Adapting global campaigns for regional use and collaborating with cross-functional teams
- Executing co-marketing programs with strategic partners to expand Snyk's regional footprint
- Managing regional marketing assets, budget, and logistics for high-quality event and campaign execution
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on regional growth and customer engagement.
📋 Key Responsibilities
✅ Supporting and executing regional marketing programs that drive pipeline, brand awareness, and customer engagement, including:
- Field events, executive experiences, webinars, partner activations, ABM plays, and industry trade shows
- Adapting and activating global campaigns for regional use
- Executing co-marketing programs with strategic partners
- Tracking and reporting on program performance
- Collaborating with sales teams to align on pipeline goals, key accounts, and territory needs
- Supporting regional brand visibility through local activations and executive engagement
- Managing logistics, vendors, timelines, and regional marketing assets
- Maintaining and tracking regional marketing budget
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive regional marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in B2B field marketing, demand generation, sales development, event management, or related function
Required Skills:
- Strong project management and organizational skills
- Clear and professional written and verbal communication skills
- Able to work independently and take ownership while collaborating effectively with cross-functional teams
- Comfortable operating in a fast-paced, dynamic environment
- Highly detail-oriented with a focus on execution and results
- Proactive, resourceful, and adaptable—you anticipate needs, follow through, and problem-solve as needed
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with Salesforce or other CRM platforms
- Knowledge of the cybersecurity industry
ASSUMPTION: A strong background in B2B marketing, exceptional organizational skills, and the ability to thrive in a fast-paced environment are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and location)
Benefits:
- Health benefits, employee assistance plans, and annual wellness allowance
- Country-specific life insurance, disability benefits, and retirement/pension programs
- Mobile phone and education allowances
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave
- Flexible working hours, work-from-home allowances, in-office perks, and time off for learning and self-development
Working Hours: Full-time (40 hours per week), with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range is based on industry standards for a regional marketing specialist role in the Boston area with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity, specifically developer security
Company Size: 1,001-5,000 employees (mid-sized)
Founded: 2015 (10 years ago)
Company Description:
- Snyk is the leader in developer security, empowering the world’s developers to build secure applications
- The company's developer-first approach ensures organizations can secure all critical components of their applications from code to cloud
- Snyk's platform integrates with a developer's workflow and is purpose-built for security teams to collaborate with their development teams
Company Specialties:
- Application Security Testing (AST)
- Software Composition Analysis (SCA)
- Infrastructure as Code (IaC) Security
- Open Source Security
Company Website: snyk.io
ASSUMPTION: Snyk's focus on developer security and collaboration with development teams sets it apart in the cybersecurity industry.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports to the Regional Marketing Manager and works closely with sales, partner, and marketing teams
Work Arrangement: On-site in Boston, with potential for hybrid work arrangement
Growth Opportunities:
- Advancement to a senior marketing role within the regional marketing team
- Expansion into other regional marketing roles or cross-functional opportunities within Snyk
ASSUMPTION: This role offers opportunities for growth within the regional marketing team and across Snyk's broader organization.
🌍 Location & Work Environment
Office Type: On-site office in Boston, with potential for hybrid work arrangement
Office Location(s): 100 Summer St, 7th Floor, Boston, Massachusetts 02110, US
Geographic Context:
- Boston is a major tech hub with a thriving cybersecurity industry
- The office is located in the Financial District, offering easy access to public transportation and various amenities
- Boston has a diverse and vibrant culture, with numerous attractions, museums, and outdoor activities
Work Schedule: Full-time (40 hours per week), with flexibility for a hybrid work arrangement
ASSUMPTION: The on-site work arrangement in Boston offers opportunities for collaboration and networking within the local tech community.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the regional marketing manager and a member of the sales team
- Final interview with the VP of marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign planning
- Project management and organizational skills
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Snyk's mission and the regional marketing role
- Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
ATS Keywords: Regional Marketing, Field Marketing, Demand Generation, Event Management, Pipeline Generation, Brand Awareness, Customer Engagement, Cross-functional Collaboration, Sales Alignment, Marketing Automation, CRM
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, strategic thinking, and ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM platforms (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Event management platforms (e.g., Eventbrite, Cvent)
ASSUMPTION: Familiarity with marketing automation tools, CRM platforms, and project management tools is beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- One Team: We collaborate and support each other to achieve shared goals
- Care Deeply: We prioritize the well-being of our employees, customers, and communities
- Customer Centric: We focus on understanding and meeting the needs of our customers
- Forward Thinking: We embrace innovation and continuous learning
Work Style:
- Collaborative: We work closely with cross-functional teams to achieve our goals
- Adaptable: We embrace change and pivot as needed to drive success
- Results-driven: We focus on delivering meaningful outcomes and measuring our impact
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you passionate about driving customer engagement and brand awareness?
- Do you have a proven track record of executing successful marketing campaigns?
ASSUMPTION: Snyk values a collaborative, adaptable, and results-driven work style, with a strong focus on customer centricity.
⚠️ Potential Challenges
- Managing multiple programs and stakeholders simultaneously may be challenging for less experienced candidates
- The fast-paced nature of the role may require candidates to adapt quickly and prioritize effectively
- Working closely with sales teams may require candidates to develop strong communication and collaboration skills
- The on-site work arrangement in Boston may not be suitable for candidates who prefer remote work
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on results.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position places a stronger emphasis on regional growth and customer engagement
- In the cybersecurity industry, Snyk's focus on developer security sets it apart from competitors
- Career progression in this role may involve advancing to a senior marketing role within Snyk or exploring opportunities in other regional marketing teams
ASSUMPTION: This role offers unique opportunities for growth and impact within the regional marketing team and the broader cybersecurity industry.
📝 Sample Projects
- Planning and executing a regional customer event, including logistics, vendor management, and on-site support
- Developing and implementing a regional co-marketing campaign with a strategic partner, including content creation, promotion, and lead generation
- Analyzing regional marketing performance data to optimize campaign strategies and improve ROI
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the regional marketing specialist role.
❓ Key Questions to Ask During Interview
- How does this role support Snyk's overall mission and growth strategy?
- What are the key priorities for the regional marketing team in the first 90 days?
- How does Snyk foster collaboration and knowledge-sharing between marketing teams and other departments?
- What opportunities are there for professional development and growth within the regional marketing team and across Snyk?
- How does Snyk measure the success of regional marketing programs, and how can I contribute to improving these metrics?
ASSUMPTION: These questions demonstrate the candidate's interest in Snyk's mission, growth, and career development opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills, focusing on achievements and impact
- Write a cover letter that demonstrates your understanding of Snyk's mission and the regional marketing role, and explains why you're a strong fit for the position
- Prepare examples of successful marketing campaigns or projects you've led, focusing on results and impact
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
