Regional Marketing Specialist

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📌 Core Information

🔹 Job Title: Regional Marketing Specialist

🔹 Company: STCU

🔹 Location: Liberty Lake, Washington, United States

🔹 Job Type: On-site

🔹 Category: 📍 Field Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Providing strategic and tactical support for regional marketing programs
• Coordinating brand marketing events and sponsorships
• Implementing marketing campaigns and promotions
• Enhancing community engagement and brand awareness

ASSUMPTION: The role's focus is on local community engagement and increasing STCU's regional influence by aligning with core strategic marketing initiatives and brand sponsorships.

📋 Key Responsibilities

✅ Coordinate brand marketing events and sponsorships by leading local activation efforts

✅ Engage with local partners and stakeholders to strengthen community ties

✅ Support campaign implementation and track performance metrics

✅ Serve as a brand ambassador and manage media relations

✅ Represent brand marketing in regional initiatives and project teams

✅ Manage project timelines and deliverables in Asana

✅ Provide training and financial education in alignment with stakeholder needs

ASSUMPTION: The responsibilities emphasize a strong multitasking ability, requiring proficiency in project management and communications to effectively represent STCU at various levels.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or Business Administration, or equivalent experience

Experience: Minimum three years’ experience in marketing, advertising, public relations, or a related field

Required Skills:

• Proficient in MS Office (Outlook, Word, Excel, Teams, PowerPoint)
• Strong organizational and multitasking skills
• Effective communication and stakeholder management

Preferred Skills:

• Experience in financial services marketing
• Knowledge of community engagement strategies

ASSUMPTION: The position benefits from candidates who have strong ties to, or an understanding of, local community dynamics and financial industry experience.

💰 Compensation & Benefits

Salary Range: $33.08 - $46.31 per hour

Benefits:

• Paid time off and 11 paid holidays
• Comprehensive medical, dental, vision, and life insurance
• 401(k) matching and tuition reimbursement
• Training and career development opportunities

Working Hours: 40 hours per week with potential for early mornings, late evenings, and occasional weekends

ASSUMPTION: Compensation is competitive within the field marketing sector, with significant emphasis on work-life balance and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services specializing in mobile banking, loans, and financial education

Company Size: 501-1,000 employees, indicating robust operational capacity with opportunities for personal growth

Founded: 1934

Company Description:

• STCU is a top-performing credit union, recognized as a Great Place to Work
• Focused on community impact and member engagement
• Offers a member-first approach with a foundation in generosity and joyfulness

Company Specialties:

• Financial services
• Mobile banking
• Financial education

Company Website: http://www.stcu.org

ASSUMPTION: The company has a strong commitment to community engagement and employee satisfaction, emphasizing its value-driven approach to business.

📊 Role Analysis

Career Level: Mid-level due to the 2-5 years of experience requirement

Reporting Structure: Likely reports to a senior marketing manager or regional director

Work Arrangement: On-site with possible travel to various STCU locations

Growth Opportunities:

• Opportunity to expand into higher-level marketing positions
• Involvement in strategic initiatives and decision-making processes
• Access to comprehensive career development programs

ASSUMPTION: Growth prospects are feasible within STCU if aligned with personal development goals and company needs.

🌍 Location & Work Environment

Office Type: Traditional office setting within community-focused locations

Office Location(s): Main office at 1620 N Signal Drive, Liberty Lake, WA; potential for regional site visits

Geographic Context:

• Proximity to major financial hubs in Liberty Lake and surrounding areas
• Community-oriented corporate culture, emphasizing local engagement
• Located in a region known for its natural beauty and quality of life

Work Schedule: Typical office hours with flexibility for marketing events

ASSUMPTION: The work environment promotes a balanced lifestyle with a focus on community connection and professional engagement.

💼 Interview & Application Insights

Typical Process:

• Initial screening with HR
• Technical interview regarding marketing strategies
• Final interview with department heads

Key Assessment Areas:

• Marketing acumen and event coordination skills
• Community engagement and communication prowess
• Cultural fit with company values and mission

Application Tips:

• Highlight community engagement experience
• Demonstrate strategic thinking in marketing campaigns
• Emphasize alignment with STCU’s core values

ATS Keywords: Marketing, Event Coordination, Community Engagement, Brand Marketing

ASSUMPTION: The recruitment process is designed to identify candidates who can contribute to and enhance STCU's community and member-centric focus.

🛠️ Tools & Technologies

• MS Office Suite (Outlook, Word, Excel, PowerPoint)
• Project Management Tools (e.g., Asana)
• Enterprise Video Communication Platforms (e.g., Teams)

ASSUMPTION: Familiarity with these tools is critical as they've likely been integrated into daily communicative and organizational workflows at STCU.

👔 Cultural Fit Considerations

Company Values:

• Joyfulness
• Generosity
• Belonging

Work Style:

• Collaborative and team-oriented
• Innovative and proactive
• Community-focused and member-driven

Self-Assessment Questions:

• Do you thrive in community service and outreach roles?
• Are you able to multitask and manage multiple stakeholders?
• Can you align personal values with corporate missions?

ASSUMPTION: A fit with the company’s cultural ethos is essential for success, fostering both personal satisfaction and professional efficacy.

⚠️ Potential Challenges

• Meeting diverse community stakeholder needs
• Adapting to rapidly shifting marketing priorities
• Balancing on-site work with event-driven demands
• Navigating organizational change and regional complexity

ASSUMPTION: Overcoming these challenges will require strategic planning and adaptive communication skills.

📈 Similar Roles Comparison

• Greater emphasis in community engagement than typical marketing roles
• Direct impact on brand recognition and regional presence
• Blend of strategic oversight with hands-on event management

ASSUMPTION: Comparison highlights the hybrid nature of tactical and strategic elements unique to this position at STCU.

📝 Sample Projects

• Launching a regional brand awareness campaign
• Coordinating charity sponsorships to enhance community presence
• Developing financial education workshops for local communities

ASSUMPTION: Sample projects suggest potential for creative contributions furthering STCU’s community goals.

❓ Key Questions to Ask During Interview

• What is the current focus for regional marketing within STCU?
• How does STCU measure the success of marketing campaigns?
• What opportunities exist for community engagement within the role?
• What challenges has the team faced in recent marketing efforts?
• How does STCU's culture manifest in daily operations?

ASSUMPTION: Questions should illuminate the role's alignment with both personal values and STCU's strategic objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant marketing and community engagement experience
• Prepare a cover letter that aligns personal values with STCU’s mission
• Highlight strategic thinking in prior roles during interviews
• Follow up with HR for any additional steps or clarifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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