📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Conducting thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
- Analyzing data and making informed decisions to optimize marketing efforts and drive results.
ASSUMPTION: This role requires a high level of independence, initiative, and adaptability to thrive in a fast-paced, results-oriented environment.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy and collaborating with channel specialists to ensure alignment and consistency.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role requires a proactive, independent mindset to manage multiple projects simultaneously while maintaining focus on high-priority objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry.
Required Skills:
- Proven experience in demand generation and marketing best practices.
- Proficiency in marketing automation software and CRM tools.
- Strong communication, presentation, and organizational skills.
- Proactive, independent mindset with the ability to manage multiple projects simultaneously.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
Preferred Skills:
- Fluency in multiple European languages.
- Experience working with remote teams across different time zones.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the B2B marketing industry.)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday schedule
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, and intent-driven marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in its industry.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and work with prominent brands indicate that the company offers opportunities for professional growth and exposure to diverse industries.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in B2B marketing, seeking to advance their career in a global company.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams.
Work Arrangement: This is a remote, full-time position with flexible scheduling to accommodate different time zones.
Growth Opportunities:
- Expanding skills in global marketing and account-based marketing.
- Gaining experience working with international teams and clients.
- Potential for career advancement within the company's global marketing department.
ASSUMPTION: INFUSE's global presence and work with prominent brands indicate that the company offers opportunities for professional growth and exposure to diverse industries.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement.
Office Location(s): N/A (Remote position)
Geographic Context:
- This role requires a strong understanding of key European markets and the ability to conduct market research in multiple regions.
- The successful candidate will be expected to work with remote teams across different time zones.
- The role may involve occasional travel for events and client meetings.
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones.
ASSUMPTION: The remote nature of this role requires strong self-motivation, time management, and communication skills to succeed in a virtual work environment.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team.
- Video interview with the hiring manager or interview team.
- Project or test to assess the candidate's skills and fit for the role.
- Final interview with the Regional Marketing Manager and potential team members.
Key Assessment Areas:
- Market research skills and understanding of key European markets.
- Campaign development and execution skills.
- Data analysis and problem-solving abilities.
- Communication and collaboration skills, particularly in a remote work environment.
Application Tips:
- Highlight relevant experience in B2B marketing, demand generation, and account-based marketing.
- Demonstrate a strong understanding of key European markets and the ability to conduct market research in multiple regions.
- Showcase your problem-solving skills and adaptability in a fast-paced, results-oriented environment.
- Tailor your resume and cover letter to emphasize your fit for this specific role and company.
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Account-Based Marketing, Market Research, Campaign Development, Data Analysis, Remote Work, European Markets
ASSUMPTION: INFUSE's hiring process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The successful candidate will be expected to learn and utilize various marketing automation, CRM, and data analysis tools to optimize their performance in the role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and results-driven approach
- Integrity and ethical behavior
Work Style:
- Proactive and independent mindset
- Strong self-motivation and time management skills
- Adaptability and flexibility in a fast-paced environment
- Excellent communication and collaboration skills
- Strong problem-solving skills and a data-driven approach
Self-Assessment Questions:
- Do you have a strong understanding of key European markets and the ability to conduct market research in multiple regions?
- Are you comfortable working remotely and collaborating with international teams across different time zones?
- Do you possess strong self-motivation, time management, and communication skills to succeed in a virtual work environment?
- Are you able to manage multiple projects simultaneously while maintaining focus on high-priority objectives?
- Do you have a proactive, independent mindset and a drive to deliver excellence in all projects?
ASSUMPTION: INFUSE values candidates who align with their company values and work style, as well as those who demonstrate a strong cultural fit for the organization.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively.
- Adapting to a fast-paced, results-oriented environment with a high level of independence.
- Working with remote teams across different time zones and maintaining strong communication and collaboration skills.
- Occasional travel for events and client meetings, which may require flexibility in scheduling.
ASSUMPTION: The successful candidate will be able to overcome these challenges by demonstrating strong self-motivation, time management, and communication skills, as well as a proactive, independent mindset.
📈 Similar Roles Comparison
- Regional Marketing Manager: This role focuses more on strategic planning and team leadership, while the Regional Marketing Specialist is responsible for day-to-day campaign execution and market research.
- Demand Generation Specialist: This role is more focused on lead generation and nurturing, while the Regional Marketing Specialist is responsible for omnichannel campaign development and execution across different funnel stages.
- Account-Based Marketing (ABM) Specialist: This role is more specialized in ABM strategies and tactics, while the Regional Marketing Specialist is responsible for a broader range of marketing activities, including ABM.
ASSUMPTION: Each of these roles requires a unique set of skills and responsibilities, and the successful candidate will be able to leverage their experience in one or more of these roles to excel in the Regional Marketing Specialist position.
📝 Sample Projects
- Developing and executing a regional annual marketing plan with clear quarterly goals to drive demand for sales teams.
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to optimize marketing efforts and drive results.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Regional Marketing Specialist role, as well as the need for a proactive, independent mindset and strong communication and collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role and how they align with my skills and experience?
- How does this role collaborate with the sales team, and what are the key priorities for the first 90 days in this position?
- What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
- How does INFUSE support the professional development and growth of its employees, particularly in the marketing department?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a proactive approach to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this specific role and company, highlighting your relevant experience in B2B marketing, demand generation, and account-based marketing.
- Prepare a portfolio or examples of your past marketing campaigns, demonstrating your ability to conduct market research, develop and execute omnichannel campaigns, and analyze data to drive results.
- Follow up with the INFUSE HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
