Key aspects of this role include:
- Conducting market research and identifying trends in key European markets
- Developing and executing omnichannel campaigns to engage target audiences and generate demand
- Collaborating with sales and cross-functional teams to align marketing efforts with business objectives
- Building and executing a focused Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports
*ASSUMPTION:* This role requires a proactive, independent mindset and strong analytical thinking to stay ahead of market trends and drive marketing success.
📋 Key Responsibilities
- ✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
- ✅ Build out a regional annual marketing plan with clear quarterly goals
- ✅ Envision and execute omnichannel campaigns, crafting compelling copy and collaborating with channel specialists
- ✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports
- ✅ Collaborate with sales and cross-functional stakeholders to build and execute an ABM program
- ✅ Foster strong relationships with sales teams and ensure campaigns align with sales processes
- ✅ Create and optimize audience lists using database insights and effective segmentation techniques
- ✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
- ✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
*ASSUMPTION:* This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry
- Required Skills:
- Proficiency in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Analytical thinking and problem-solving persistence
- Adaptability and innovation to refine strategies and bring fresh ideas to the table
*Preferred Skills:*
- Experience with ABM strategies
- Familiarity with European markets
- Fluency in additional languages
*ASSUMPTION:* Candidates with experience in B2B marketing and a strong understanding of demand generation will be well-suited for this role.
💰 Compensation & Benefits
- Salary Range: $70,000 - $90,000 per year (based on experience and market rates for mid-level marketing roles in the US)
- Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO and flexible work hours
- Remote work equipment allowance
- Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely
*ASSUMPTION:* The salary range is estimated based on market rates for mid-level marketing roles in the US and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
- Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead validation, and performance marketing.
- Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
- Founded: INFUSE was founded in 2008 and has since grown into a global leader in B2B marketing services.
- Company Description: INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest. They offer omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- Company Specialties: INFUSE specializes in B2B demand generation, lead generation, content syndication, content marketing, account-based demand generation, predictive demand generation, lead validation, performance marketing, lead nurturing, and intent-driven marketing.
📊 Role Analysis
- Career Level: This role is a mid-level position, ideal for candidates with 3-5 years of experience in B2B marketing.
- Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams.
- Work Arrangement: This role is remote solely, allowing for flexible work arrangements and the ability to work from anywhere.
- Growth Opportunities: INFUSE offers opportunities for career growth within the marketing department and across the organization, as the company continues to expand globally.
*ASSUMPTION:* This role provides ample opportunities for professional growth and development within the marketing department and across the organization.
🌍 Location & Work Environment
- Office Type: Remote work environment with no physical office required
- Office Location(s): N/A (Remote work)
- Geographic Context: INFUSE has offices in Boca Raton, FL, and London, UK, but this role can be performed remotely from anywhere.
- Work Schedule: Flexible work hours with the ability to work remotely full-time
*ASSUMPTION:* This remote work environment offers candidates the flexibility to work from anywhere and balance their personal and professional lives.
💼 Interview & Application Insights
- Typical Process: INFUSE's hiring process involves a review of the application, a video interview, a test or short project, and a live meeting or Zoom interview with the INFUSE team.
- Key Assessment Areas: Candidates will be evaluated on their communication skills, analytical thinking, problem-solving abilities, and cultural fit with the INFUSE team.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of B2B marketing and demand generation strategies
- Demonstrate your ability to work independently and manage multiple projects simultaneously
*ASSUMPTION:* INFUSE's hiring process is designed to assess candidates' skills and cultural fit, ensuring they are the best fit for the role and the organization.
*ASSUMPTION:* Candidates should be proficient in using marketing automation and CRM tools, as well as other relevant software and technologies for the role.
👔 Cultural Fit Considerations
- Company Values: INFUSE values innovation, collaboration, excellence, and customer focus.
- Work Style: INFUSE fosters a fast-paced, results-oriented environment that encourages adaptability and proactivity.
- Self-Assessment Questions:
- How do you stay up-to-date with market trends and adapt your strategies accordingly?
- How do you balance multiple projects and prioritize your workload?
- How do you collaborate effectively with remote teams and stakeholders?
*ASSUMPTION:* Candidates who align with INFUSE's values and work style will be well-suited for this role and the organization's culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Staying up-to-date with market trends and adjusting strategies accordingly
- Collaborating effectively with remote teams and stakeholders
- Balancing the demands of sales and marketing teams while maintaining focus on strategic goals
*ASSUMPTION:* These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses on regional marketing and demand generation, whereas related positions may have a broader or more specialized focus.
- Industry-specific context: INFUSE specializes in B2B demand and revenue marketing performance, making this role unique within the marketing services industry.
- Career path comparison: This role can lead to career growth opportunities within the marketing department and across the organization, such as senior marketing roles or management positions.
*ASSUMPTION:* This role offers a unique opportunity to specialize in regional marketing and demand generation within a global B2B marketing services company.
📝 Sample Projects
- Developing and executing an omnichannel campaign to engage a specific target audience and generate demand for a product or service
- Conducting market research to identify trends and opportunities in a key European market and creating a regional annual marketing plan
- Building and executing an ABM program to effectively target and engage prospective clients
- Coordinating direct mail campaigns for local holidays and maintaining the regional event calendar
*ASSUMPTION:* These sample projects provide insight into the day-to-day responsibilities and tasks required for this role.
❓ Key Questions to Ask During Interview
- How does INFUSE support the professional development and growth of its employees?
- Can you describe the team structure and how this role will collaborate with other departments?
- How does INFUSE measure the success of its marketing campaigns, and how will this role contribute to that process?
- What are the most challenging aspects of this role, and how can I best prepare to tackle them?
- How does INFUSE foster a remote work environment and support its remote employees?
*ASSUMPTION:* These interview questions will help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/infuse/jobs/4568732005)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for a video interview, test or short project, and live meeting or Zoom interview with the INFUSE team
- Follow up with INFUSE after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
