📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports
ASSUMPTION: This role requires a high level of independence, proactivity, and adaptability to thrive in a fast-paced, results-oriented environment.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Fluency in multiple European languages
- Experience working with remote teams across different time zones
ASSUMPTION: Candidates with experience in B2B marketing, strong analytical skills, and a proven track record of driving marketing success are most likely to excel in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Generous PTO and holiday policy
- Professional development opportunities
- Remote work equipment allowance
Working Hours: Full-time, 40 hours per week with flexible scheduling to accommodate remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Regional Marketing Specialist with 3-5 years of experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: INFUSE was founded in 2000, with over two decades of experience in the marketing industry.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's extensive experience and global presence provide a stable and well-resourced environment for employees to grow and succeed.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in B2B marketing, seeking to advance their career in a dynamic and international setting.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate closely with sales and cross-functional teams.
Work Arrangement: This is a remote-only position, allowing for flexible scheduling and work-life balance.
Growth Opportunities:
- Expanding responsibilities and team leadership opportunities as the company grows
- Cross-functional collaboration and learning opportunities within INFUSE's diverse service offerings
- Potential career progression into senior marketing roles or management positions
ASSUMPTION: This role offers ample opportunities for professional growth and development within INFUSE's global organization.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office required
Office Location(s): Not applicable for this remote-only position
Geographic Context:
- INFUSE has a strong presence in Europe, with regional offices in London and other key markets
- The role requires a deep understanding of European markets and cultural nuances
- Remote work allows for flexibility in working hours to accommodate different time zones
Work Schedule: Full-time, 40 hours per week with flexible scheduling to accommodate remote work
ASSUMPTION: The remote work environment provides a high degree of flexibility and autonomy, allowing employees to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Video interview with the hiring manager or interview team
- Project or test assessment to evaluate skills and fit
- Final interview with the hiring manager and/or senior leadership
- Offer extension and onboarding
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant B2B marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of INFUSE's business and the role's requirements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Be ready to discuss your approach to market research, campaign development, and data-driven decision-making
ATS Keywords: Regional Marketing, B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation, Data Analysis, Strategic Planning, Cross-Functional Collaboration
ASSUMPTION: INFUSE's hiring process is designed to evaluate candidates' skills, experience, and cultural fit, ensuring a strong match for both the company and the individual.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Candidates should be proficient in using marketing automation and CRM tools, as well as other relevant software for project management, data analysis, and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Employee development and growth
Work Style:
- Results-driven and proactive
- Adaptable and open to change
- Strong communicator and team player
- Data-driven and analytical
- Committed to continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing your time effectively?
- Can you adapt your strategies based on market trends and data insights?
- Do you enjoy collaborating with cross-functional teams and integrating feedback into your work?
- Are you committed to driving marketing success and contributing to the growth of the company?
ASSUMPTION: INFUSE values employees who are proactive, adaptable, and committed to driving results in a collaborative and innovative work environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Adapting to changing market conditions and competitive landscapes
- Collaborating with remote teams across different time zones and cultures
- Balancing strategic planning with day-to-day campaign execution
- Meeting ambitious targets and KPIs in a fast-paced, results-driven environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, proactive communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on regional market research and account-based marketing strategies
- INFUSE's global presence and extensive service offerings provide unique opportunities for growth and collaboration compared to smaller marketing agencies or in-house marketing teams
- This role offers a clear career path for mid-career marketing professionals seeking to advance their skills and experience in a dynamic and international setting
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the marketing industry.
📝 Sample Projects
- Developing and executing a successful regional marketing campaign that drives demand for a specific product or service
- Conducting comprehensive market research to identify trends, opportunities, and competitive positioning in a key European market
- Creating and optimizing audience lists to improve the targeting and effectiveness of marketing campaigns
- Building and executing a focused Account-Based Marketing (ABM) program that tailors outreach to prospective clients effectively
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the regional marketing strategy for INFUSE's key European markets?
- How does INFUSE support the growth and development of its employees in regional marketing roles?
- Can you provide examples of successful regional marketing campaigns INFUSE has executed in the past?
- How does INFUSE measure the success of its marketing campaigns, and what KPIs are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other regional marketing specialists within INFUSE?
ASSUMPTION: These questions help candidates better understand the role, the company, and the cultural fit before making a decision to apply or accept an offer.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Be ready to discuss your approach to market research, campaign development, and data-driven decision-making during the interview process
- Follow up with the INFUSE HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
