Regional Marketing Specialist (Remote)

📌 Core Information

🔹 Job Title: Regional Marketing Specialist (Remote)

🔹 Company: INFUSE

🔹 Location: Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand.
• Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
• Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
• Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports.
• Fostering strong relationships with sales teams and ensuring campaigns align with sales processes.

ASSUMPTION: This role requires a proactive, independent mindset with the ability to manage multiple projects simultaneously while maintaining focus on high-priority objectives.

📋 Key Responsibilities

✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.

✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.

✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to propose new ways to engage target audiences.

✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.

✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.

✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.

✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.

✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.

✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.

ASSUMPTION: This role involves a high degree of collaboration and communication with various teams and stakeholders, requiring strong communication and presentation skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.

Required Skills:

• Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
• Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
• Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
• Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
• Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.

Preferred Skills:

• Experience with ABM platforms and tools.
• Fluency in additional European languages.

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the need to collaborate with international teams.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in a global company, the estimated salary range for this position is $70,000 - $100,000 per year. This range may vary depending on the candidate's experience and the company's performance.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and collaboration with international teams.

ASSUMPTION: INFUSE offers competitive compensation and benefits packages to attract and retain top talent in the marketing industry.

📌 Applicant Insights

🔍 Company Context

Industry: INFUSE operates in the marketing services industry, focusing on B2B demand and revenue marketing performance. They work with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.

Company Size: INFUSE is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.

Founded: INFUSE was founded with a mission to deliver demand excellence through data-driven, AI-powered marketing strategies.

Company Description:

• INFUSE is a global B2B demand and revenue marketing performance company.
• At the heart of INFUSE is a demand engine powered by data, ensuring precision targeting across in-market buyer and account profiles to drive qualified interest.
• INFUSE demand generation tools and professionals are available in over 75 countries across all time zones, optimizing investments and delivering on lead-to-revenue performance goals.

Company Specialties:

• B2B Demand Generation
• B2B Lead Generation
• Content Syndication
• Content Marketing
• Account-Based Demand Generation
• Predictive Demand Generation
• Lead Validation
• Performance Marketing
• Lead Nurturing
• Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE's global presence and focus on data-driven marketing strategies make it an attractive employer for marketing professionals seeking international exposure and innovative work environments.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in B2B marketing, seeking to advance their careers in a dynamic, global environment.

Reporting Structure: The Regional Marketing Specialist will report directly to the Marketing Manager and collaborate closely with sales and cross-functional teams.

Work Arrangement: This role is remote, allowing for flexible scheduling and work-life balance. However, regular collaboration with international teams may require some overlap with European business hours.

Growth Opportunities:

• Expanding regional marketing responsibilities to additional markets as the company grows.
• Advancing to a senior marketing role with increased strategic responsibilities and team leadership.
• Exploring other marketing specializations or management opportunities within the company.

ASSUMPTION: INFUSE's global presence and focus on employee development provide ample opportunities for career growth and advancement within the company.

🌍 Location & Work Environment

Office Type: Remote (Solely)

Office Location(s): Not applicable (remote work)

Geographic Context:

• Remote work allows for a flexible work-life balance and the ability to work from anywhere with a stable internet connection.
• Collaboration with international teams may require some overlap with European business hours.
• INFUSE has offices in Boca Raton, FL, and London, UK, providing opportunities for in-person collaboration and networking.

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and collaboration with international teams.

ASSUMPTION: INFUSE's remote work environment caters to professionals seeking a flexible, global work experience with the convenience of working from home.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening by the HR team.
• Video interview with the hiring manager to assess cultural fit and discuss the role's responsibilities.
• Skills assessment or project to evaluate the candidate's marketing skills and problem-solving abilities.
• Final interview with the marketing team to discuss the candidate's fit within the team and the company's long-term goals.

Key Assessment Areas:

• Marketing skills and experience, with a focus on demand generation and campaign management.
• Communication and presentation skills, with an emphasis on clear and concise written and verbal communication.
• Problem-solving abilities and adaptability in a fast-paced, dynamic work environment.
• Cultural fit and alignment with INFUSE's company values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on demand generation and campaign management.
• Demonstrate your understanding of the role's responsibilities and INFUSE's company culture in your application materials.
• Prepare for the interview by researching INFUSE's company history, mission, and values, as well as the specific marketing challenges facing the company's target industries.

ATS Keywords: Regional Marketing, Demand Generation, Campaign Management, Market Research, ABM, Marketing Automation, CRM, Data Analysis, Collaboration, Communication, Presentation, Organization, Project Management, Adaptability, Innovation, Proactivity

ASSUMPTION: INFUSE's hiring process is designed to assess candidates' marketing skills, cultural fit, and problem-solving abilities, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Marketo, Pardot, HubSpot)
• CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• ABM platforms (e.g., Engagio, Demandbase, 6sense)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: INFUSE's marketing team uses a combination of marketing automation, CRM, ABM, project management, and collaboration tools to streamline workflows and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Customer-centric approach
• Integrity and accountability

Work Style:

• Proactive and independent
• Adaptable and innovative
• Strong communication and presentation skills
• Focused on high-priority objectives
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment, and are you comfortable managing multiple projects simultaneously?
• Are you comfortable working remotely and collaborating with international teams across different time zones?
• Do you have a strong understanding of demand generation and campaign management, with experience in B2B marketing?
• Are you comfortable using marketing automation, CRM, and ABM tools to streamline workflows and improve efficiency?
• Do you align with INFUSE's company values and work environment, and are you excited about the opportunity to contribute to the company's growth and success?

ASSUMPTION: INFUSE seeks marketing professionals who are proactive, adaptable, and collaborative, with a strong understanding of demand generation and campaign management, and a commitment to the company's values and work environment.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and prioritizing high-priority objectives in a fast-paced work environment.
• Collaborating effectively with international teams across different time zones and cultures.
• Adapting to market trends and adjusting strategies as needed to maintain a competitive edge.
• Balancing the need for data-driven decision making with the ability to act quickly and decisively in a dynamic market.

ASSUMPTION: INFUSE's global presence and focus on data-driven marketing strategies present unique challenges and opportunities for marketing professionals seeking to advance their careers in a dynamic, international work environment.

📈 Similar Roles Comparison

• This role differs from other regional marketing positions in its focus on B2B demand generation and account-based marketing, as well as its global scope and data-driven approach.
• INFUSE's focus on data-driven marketing strategies sets it apart from other marketing services companies, providing unique opportunities for marketing professionals seeking to work at the intersection of data, technology, and marketing.
• Career paths within INFUSE may include advancing to senior marketing roles with increased strategic responsibilities and team leadership, or exploring other marketing specializations or management opportunities within the company.

ASSUMPTION: INFUSE's unique focus on data-driven marketing strategies and global presence make it an attractive employer for marketing professionals seeking innovative work environments and career growth opportunities.

📝 Sample Projects

• Developing and executing a regional marketing plan to drive demand for a new product launch in a key European market.
• Collaborating with sales and cross-functional teams to build and execute an ABM program tailored to the unique needs and preferences of a target account.
• Conducting market research to identify trends and opportunities in a specific European market, and developing targeted marketing campaigns to capitalize on those insights.

ASSUMPTION: INFUSE's marketing team works on a variety of projects that require strong marketing skills, strategic thinking, and a data-driven approach to deliver results and drive demand for the company's clients.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• How does INFUSE support the professional development and career growth of its marketing team members?
• What are the biggest marketing challenges facing INFUSE's target industries, and how does this role contribute to addressing those challenges?
• How does INFUSE measure the success of its marketing campaigns, and what key performance indicators (KPIs) does the company track?
• What is the company's approach to work-life balance, and how does INFUSE support its employees' well-being and personal growth?

ASSUMPTION: INFUSE's hiring process provides an opportunity for candidates to learn more about the company's marketing team, culture, and long-term goals, as well as to assess their fit within the organization and the role's responsibilities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on demand generation and campaign management.
• Prepare for the interview by researching INFUSE's company history, mission, and values, as well as the specific marketing challenges facing the company's target industries.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.
• If selected for an interview, be prepared to discuss your marketing experience and skills, as well as your alignment with INFUSE's company values and work environment.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.