📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand
- Conducting market research to identify trends and opportunities in key European markets
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports
ASSUMPTION: This role requires a high level of independence and initiative, with a focus on driving results and meeting strategic goals.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously while maintaining focus on high-priority objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Fluency in multiple languages, particularly European languages
- Experience working in a remote, global team
ASSUMPTION: Candidates with experience in B2B marketing and a proven track record of driving demand generation will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 USD per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work schedule
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time, with flexible hours to accommodate different time zones
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead validation, and intent-driven marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: INFUSE was founded in 2008 and has since grown to serve industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.
Company Description:
- INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
- INFUSE demand generation tools and professionals are available in over 75 countries across all time zones
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and focus on B2B demand generation make it an attractive opportunity for marketing professionals looking to grow their careers in a dynamic, international environment.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals with 3-5 years of experience in B2B marketing, seeking to advance their careers in a global setting.
Reporting Structure: The Regional Marketing Specialist will report directly to the Marketing Manager and collaborate with sales and cross-functional teams.
Work Arrangement: This is a remote, full-time position with flexible hours to accommodate different time zones.
Growth Opportunities:
- Expanding responsibilities based on performance and company growth
- Cross-functional collaboration and learning opportunities
- Potential for international travel and event representation
ASSUMPTION: This role offers strong growth potential for candidates eager to take on new challenges and make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): INFUSE has offices in Boca Raton, FL, USA, and London, UK, but this role can be performed remotely from anywhere
Geographic Context:
- INFUSE serves clients across Europe, with a focus on key markets
- The role requires understanding and adapting to different regional preferences and cultural nuances
- Remote work allows for a flexible work-life balance and the opportunity to work from various locations
Work Schedule: Full-time, with flexible hours to accommodate different time zones and collaboration with global teams
ASSUMPTION: The remote work environment offers candidates the opportunity to work from anywhere, with the flexibility to balance personal and professional responsibilities.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening and phone/ video interview
- Skills assessment or case study presentation
- In-depth interview with the hiring manager and/or team members
- Final interview with the Marketing Manager
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and reporting
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience and achievements in B2B marketing and demand generation
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare examples of successful marketing campaigns you've led or contributed to
- Be ready to discuss your approach to market research, campaign development, and data analysis
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Development, Market Research, Account-Based Marketing, CRM, Marketing Automation, Data Analysis, Collaboration, Sales Alignment
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on driving results and meeting strategic goals.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Candidates should be proficient in using marketing automation and CRM tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer focus and results orientation
- Innovation and adaptability
Work Style:
- Independent and proactive
- Adaptable and flexible
- Results-driven and focused on high-priority objectives
- Strong communication and collaboration skills
- Willingness to learn and grow in a dynamic, global environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have a proactive approach to problem-solving and refining strategies?
- Are you adaptable and open to learning new markets and cultural nuances?
- Do you enjoy collaborating with global teams and fostering strong relationships with stakeholders?
ASSUMPTION: INFUSE values candidates who are data-driven, collaborative, and results-oriented, with a strong work ethic and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting to different regional preferences and cultural nuances
- Balancing work-life responsibilities in a remote work environment
- Meeting the high expectations of a global, results-driven company
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a commitment to driving results and meeting strategic goals.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on regional market research and account-based marketing strategies
- INFUSE's global presence and focus on B2B demand generation set this role apart from similar positions in other companies
- Career progression in this role may lead to opportunities in international event representation, team leadership, or strategic marketing positions
ASSUMPTION: This role offers unique opportunities for growth and development in the B2B marketing industry, with a focus on global demand generation and strategic marketing.
📝 Sample Projects
- Developing and executing a regional marketing plan for a key European market, including quarterly goals and tactical campaigns
- Conducting market research to identify trends and opportunities in a specific industry or vertical
- Creating and optimizing audience lists for targeted omnichannel campaigns, with a focus on key personas and segmentation techniques
ASSUMPTION: These sample projects highlight the strategic and tactical aspects of the Regional Marketing Specialist role, with a focus on driving results and meeting strategic goals.
❓ Key Questions to Ask During Interview
- How does this role fit into INFUSE's global marketing strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the company in the European markets, and how can this role address them?
- How does INFUSE support the professional development and growth of its marketing team members?
- What are the expectations for collaboration and communication with sales and cross-functional teams, and how is this role integrated into the broader organization?
- How does INFUSE measure the success of its marketing campaigns, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, INFUSE's marketing strategy, and their ability to drive results and meet strategic goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in B2B marketing and demand generation
- Prepare examples of successful marketing campaigns you've led or contributed to, with a focus on market research, campaign development, and data analysis
- Be ready to discuss your approach to market research, campaign development, and data analysis during the interview process
- Follow up with the INFUSE hiring team one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
