📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to ensure campaigns align with strategic goals
- Building and executing a regional annual marketing plan with clear quarterly goals
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports
ASSUMPTION: This role requires a high level of independence, initiative, and adaptability to thrive in a fast-paced, results-oriented environment.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role involves a high degree of multitasking, requiring the ability to manage multiple projects simultaneously while maintaining focus on high-priority objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Proficient in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
Preferred Skills:
- Fluency in multiple European languages
- Experience working with remote teams across different time zones
ASSUMPTION: Candidates with experience in B2B marketing and a proven track record of driving results in a fast-paced environment are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for mid-senior level marketing roles in the US, adjusted for cost of living in key European markets)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Flexible work arrangements
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the specific location within Europe.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and intent-driven marketing. They work with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: INFUSE was founded in Boca Raton, FL, and has since expanded to include offices in London, UK.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to ensure precision targeting across in-market buyer and account profiles
- Their AI-driven demand engine optimizes investment and delivers on lead-to-revenue performance goals by identifying and engaging prospective buying groups throughout their journey
- INFUSE demand generation tools and professionals are available in over 75 countries across all time zones
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: www.infuse.com
ASSUMPTION: INFUSE's global presence and focus on B2B marketing make it an attractive option for candidates seeking international experience and growth opportunities in the marketing industry.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams
Work Arrangement: Remote (Solely), with flexibility to work from anywhere in Europe
Growth Opportunities:
- Progression to a Senior Regional Marketing Specialist or Regional Marketing Manager role
- Expansion into other regions or markets within the company
- Development of leadership and mentoring skills through collaboration with team members
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in B2B marketing.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Remote, with the option to work from anywhere in Europe
Geographic Context:
- Key European markets targeted for this role include Germany, France, Spain, Italy, and the United Kingdom
- Candidates should be comfortable working in a remote environment and collaborating with team members across different time zones
- Local holidays and cultural events should be considered when planning direct mail campaigns and regional event calendars
Work Schedule: Full-time (40 hours per week), with flexibility to work remotely and manage time effectively
ASSUMPTION: The remote work arrangement allows for a high degree of flexibility and work-life balance, while also presenting unique challenges in terms of communication and collaboration.
💼 Interview & Application Insights
Typical Process:
- Initial video interview with the hiring manager
- Completion of a short project or test to assess skills and fit for the role
- Final interview with the regional marketing manager and/or other team members
- Offer and onboarding for successful candidates
Key Assessment Areas:
- Marketing automation software and CRM tool proficiency
- Communication, presentation, and organizational skills
- Problem-solving and adaptability in a fast-paced environment
- Cultural fit and alignment with INFUSE's company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of B2B marketing best practices and demand generation strategies
- Showcase your ability to work independently and manage multiple projects simultaneously
- Prepare for behavioral interview questions that assess your problem-solving skills and adaptability
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation, Remote Work
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management software (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Proficiency in marketing automation software and CRM tools is essential for success in this role, as they are used to manage campaigns, track performance, and analyze data.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Results-driven
- Adaptable
Work Style:
- Independent and proactive
- Adaptable and flexible
- Strong communication and collaboration skills
- Data-driven and analytical
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have a proven track record of driving results in B2B marketing campaigns?
- Are you adaptable and able to adjust strategies as needed to meet changing market conditions?
- Do you possess strong communication, presentation, and organizational skills?
ASSUMPTION: INFUSE values candidates who are a strong cultural fit and align with their company values, as this contributes to a positive work environment and successful team collaboration.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously in a fast-paced environment
- Adapting to changing market conditions and refining strategies as needed
- Collaborating effectively with remote team members across different time zones
- Balancing the need for independent work with effective communication and collaboration
- Staying up-to-date with industry trends and best practices in B2B marketing
ASSUMPTION: These challenges can be overcome by candidates who possess strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on regional marketing and demand generation, requiring a unique blend of skills and experience
- B2B marketing experience is essential for success in this role, as it involves working with sales teams and targeting specific buyer personas
- This role offers significant growth potential, with opportunities to advance to senior-level positions or expand into other regions within the company
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation strategies will find this role to be an excellent fit for their career goals.
📝 Sample Projects
- Developing and executing a regional annual marketing plan with clear quarterly goals
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Building and executing a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities required for success in this role, demonstrating the need for strong organizational skills, adaptability, and a proactive approach to problem-solving.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for INFUSE?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does INFUSE support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a remote, international team, and how does INFUSE address these challenges?
- How does INFUSE measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role and their commitment to understanding the company's culture, priorities, and expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that assess your problem-solving skills and adaptability
- Follow up with INFUSE one week after submitting your application to confirm receipt and express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
