Regional Marketing Specialist (Remote)

📌 Core Information

🔹 Job Title: Regional Marketing Specialist (Remote)

🔹 Company: INFUSE

🔹 Location: Remote (Europe)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Europe)

🚀 Job Overview

Key aspects of this role include:

• Conducting thorough market research to identify trends and opportunities in key European markets.
• Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams.
• Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
• Fostering strong relationships with sales teams to ensure campaigns align with sales processes.

ASSUMPTION: This role requires a strong understanding of B2B marketing, demand generation, and marketing best practices. The ideal candidate will have experience in regional marketing and be comfortable working remotely with international teams.

📋 Key Responsibilities

✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.

✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.

✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.

✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.

✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.

✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.

✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.

✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.

✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.

ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail. The ideal candidate will be comfortable managing multiple projects simultaneously and prioritizing high-priority objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.

Required Skills:

• Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
• Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
• Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
• Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
• Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.

Preferred Skills:

• Fluency in multiple European languages.
• Experience working with remote international teams.

ASSUMPTION: This role requires a candidate with a proven track record in B2B marketing, strong analytical skills, and the ability to work effectively in a remote, international environment.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Professional development opportunities

Working Hours: Full-time, remote work with flexible hours. Occasional evening or weekend work may be required to attend events or meetings.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Specialist role in Europe. Actual compensation may vary based on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based marketing.

Company Size: INFUSE has 1,001-5,000 employees, with offices in Boca Raton, FL, and London, UK.

Founded: INFUSE was founded in 2000 and has since grown to become a leading provider of B2B marketing services.

Company Description:

• INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest.
• The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
• INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.

Company Specialties:

• B2B Demand Generation
• B2B Lead Generation
• Content Syndication
• Content Marketing
• Account-Based Demand Generation
• Predictive Demand Generation
• Lead Validation
• Performance Marketing
• Lead Nurturing
• Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE is a well-established company with a strong reputation in the B2B marketing industry. The company's size and experience make it an attractive option for candidates seeking a stable and successful work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in regional marketing or a related field.

Reporting Structure: The Regional Marketing Specialist will report directly to the Head of Marketing and collaborate with sales and cross-functional teams.

Work Arrangement: This is a remote, Europe-based position with flexible work hours. Occasional evening or weekend work may be required to attend events or meetings.

Growth Opportunities:

• Advancement to a Senior Regional Marketing Specialist or Marketing Manager role.
• Expansion into other regions or markets.
• Development of leadership and management skills through mentorship and training programs.

ASSUMPTION: This role offers significant opportunities for career growth and development within the company. Candidates should be proactive in seeking out these opportunities and demonstrating their potential for advancement.

🌍 Location & Work Environment

Office Type: Remote work with occasional in-person meetings and events.

Office Location(s): INFUSE has offices in Boca Raton, FL, and London, UK. However, this role is remote and can be performed from anywhere in Europe.

Geographic Context:

• Europe is a diverse and dynamic market with unique cultural, linguistic, and regulatory considerations.
• The ideal candidate will be comfortable working with remote international teams and navigating these complexities.
• This role may require occasional travel to attend events, trade shows, or meetings.

Work Schedule: Full-time, remote work with flexible hours. Occasional evening or weekend work may be required to attend events or meetings.

ASSUMPTION: The remote work arrangement for this role allows for a high degree of flexibility and work-life balance. However, it also requires a strong sense of self-motivation and discipline to manage time effectively.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening by the HR team.
• Phone or video interview with the hiring manager.
• Skills assessment or project presentation.
• Final interview with the Head of Marketing and other team members.
• Background check and offer extension.

Key Assessment Areas:

• Marketing expertise and experience.
• Analytical and data-driven decision-making skills.
• Communication and presentation skills.
• Cultural fit and alignment with INFUSE's values.

Application Tips:

• Tailor your resume and cover letter to highlight your regional marketing experience and relevant skills.
• Be prepared to discuss your experience with market research, campaign management, and account-based marketing.
• Demonstrate your ability to work effectively in a remote, international environment.

ATS Keywords: Regional Marketing, B2B Marketing, Demand Generation, Campaign Management, Account-Based Marketing, Market Research, Data Analysis, CRM, Marketing Automation, Remote Work, Europe

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position through a thorough interview process.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Marketo, Pardot, HubSpot)
• CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The ideal candidate will have experience with marketing automation and CRM tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Diversity, equity, and inclusion

Work Style:

• Results-driven and proactive
• Adaptable and resilient
• Strong communicator and team player
• Analytical and data-driven
• Comfortable working in a remote, international environment

Self-Assessment Questions:

• Do you have experience working with remote international teams?
• Are you comfortable managing multiple projects simultaneously and prioritizing high-priority objectives?
• Do you have a strong understanding of B2B marketing, demand generation, and marketing best practices?
• Are you able to work independently and take the initiative in a remote work environment?

ASSUMPTION: INFUSE values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and prioritizing high-priority objectives in a remote work environment.
• Navigating cultural, linguistic, and regulatory differences in a diverse European market.
• Occasional evening or weekend work to attend events or meetings.
• Keeping up with industry trends and best practices in a rapidly evolving field.

ASSUMPTION: The ideal candidate will be proactive in addressing these challenges and demonstrating their ability to thrive in a dynamic and demanding work environment.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Manager, but with a stronger focus on demand generation and campaign management.
• Compared to a Global Marketing Specialist, this role has a more narrow geographic focus and requires a deeper understanding of the European market.
• This role offers more opportunities for career growth and development than an entry-level marketing position, but may not have the same level of strategic influence as a Senior Marketing Manager or Director of Marketing.

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a regional marketing plan to drive demand for a new product launch.
• Conducting market research to identify trends and opportunities in a specific European market and developing targeted campaigns to capitalize on these insights.
• Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program for a key account.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to apply these skills in a regional marketing context.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does INFUSE support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does INFUSE measure the success of its regional marketing campaigns?
• What are the biggest challenges facing the regional marketing team, and how can this role help address them?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company's priorities. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your regional marketing experience and relevant skills.
• Prepare a portfolio or examples of your work, demonstrating your ability to conduct market research, develop and execute campaigns, and collaborate with cross-functional teams.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.