📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to ensure campaigns align with strategic goals and drive demand for sales teams
- Building and executing a focused Account-Based Marketing (ABM) program
ASSUMPTION: This role requires a high level of independence and initiative, as well as strong collaboration skills to work effectively with various teams.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to ensure marketing efforts drive business results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
Preferred Skills:
- Fluency in European languages
- Experience working remotely in a global team
ASSUMPTION: While not explicitly stated, proficiency in relevant marketing technologies and tools is expected for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility to work remotely
ASSUMPTION: INFUSE offers competitive compensation and benefits packages for their marketing professionals.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services, specifically B2B demand and revenue marketing performance
Company Size: 1,001-5,000 employees (Global presence with offices in Boca Raton, FL, and London, UK)
Founded: 2005 (Based on LinkedIn profile)
Company Description:
- INFUSE is a global B2B demand and revenue marketing performance company
- Powered by an AI-driven demand engine, INFUSE ensures precision targeting across in-market buyer and account profiles to drive qualified interest
- Works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE is a well-established company with a strong global presence and a focus on driving demand and revenue for their clients.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the Regional Marketing Manager or similar role
Work Arrangement: Remote solely, with flexibility to work from anywhere
Growth Opportunities:
- Potential advancement to a Senior Marketing Specialist or Management role
- Expansion of responsibilities as the company grows and enters new markets
- Opportunities to work on diverse campaigns and projects, gaining experience in various aspects of marketing
ASSUMPTION: INFUSE offers growth opportunities for motivated and talented marketing professionals.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): Remote (Global)
Geographic Context:
- INFUSE has a global presence, with offices in Boca Raton, FL, and London, UK
- This role requires working with European markets, so familiarity with European business practices and cultures is beneficial
- Remote work allows for a flexible work-life balance, with the ability to work from anywhere
Work Schedule: Full-time (40 hours per week), with flexibility to work remotely
ASSUMPTION: INFUSE's remote work environment offers a high degree of flexibility and autonomy, with the expectation that employees manage their time effectively and maintain open communication with their teams.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Video interview with the hiring manager
- Test or short project to assess skills and fit
- Final interview with the interview team
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and adaptability
Application Tips:
- Highlight relevant experience and achievements in B2B marketing and demand generation
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and teamwork skills
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation, Data Analysis, Communication, Presentation, Organizational Skills, Project Management
ASSUMPTION: INFUSE uses Applicant Tracking Systems (ATS) to manage and screen job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: INFUSE uses industry-standard marketing, data analysis, and collaboration tools to support their marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer focus
- Integrity and accountability
Work Style:
- Independent and proactive
- Adaptable and innovative
- Results-oriented and data-driven
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a proactive approach to problem-solving and continuous learning?
- Are you able to adapt your strategies and tactics based on data and market trends?
ASSUMPTION: INFUSE values employees who are data-driven, collaborative, and results-oriented, with a strong work ethic and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively with remote teams across different time zones
- Adapting to changing market trends and competitive landscapes
- Balancing strategic planning with day-to-day campaign execution
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, adaptable mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on demand generation and account-based marketing, requiring a strong understanding of both strategic planning and tactical execution
- INFUSE's global presence and remote work environment offer unique opportunities for career growth and exposure to diverse markets
- This role may have a more independent and autonomous nature compared to in-house marketing roles, requiring strong self-management and communication skills
ASSUMPTION: Applicants should consider their preference for strategic vs. tactical marketing work, as well as their comfort with remote work and independent decision-making.
📝 Sample Projects
- Developing and executing a regional marketing plan to drive demand for a new product launch
- Conducting market research to identify trends and opportunities in a specific European market
- Creating and optimizing audience lists to target key personas for a targeted account-based marketing campaign
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the Regional Marketing Specialist role at INFUSE.
❓ Key Questions to Ask During Interview
- How does INFUSE support the professional development of its marketing team members?
- Can you describe the typical career path for a Regional Marketing Specialist at INFUSE?
- How does INFUSE measure the success of its marketing campaigns, and how is this information used to inform future strategies?
- What is the typical team structure for a Regional Marketing Specialist, and how does this role collaborate with other departments?
- How does INFUSE ensure its marketing efforts align with the company's overall business objectives and sales processes?
ASSUMPTION: These questions can help applicants better understand INFUSE's marketing strategies, team structure, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in B2B marketing, demand generation, and campaign management
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and teamwork skills
- Follow up with INFUSE one week after submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
