📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports.
ASSUMPTION: This role requires a high level of independence, proactivity, and adaptability to thrive in a fast-paced, results-oriented environment.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role requires strong analytical thinking and a focus on aligning marketing efforts with business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
Preferred Skills:
- Fluency in multiple European languages.
- Experience working with remote, global teams.
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the B2B marketing industry.)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones.
ASSUMPTION: The salary range is estimated based on industry standards for a Regional Marketing Specialist with the required experience level. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in its industry.
Company Description:
- INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and work with industry-leading brands offer applicants a unique opportunity to gain experience in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals looking to expand their experience in regional marketing and demand generation.
Reporting Structure: The Regional Marketing Specialist will report directly to the Head of Marketing or a similar role and collaborate with sales and cross-functional teams.
Work Arrangement: This is a remote, solely position, allowing for flexible scheduling and work-life balance.
Growth Opportunities:
- Expanding regional marketing expertise and taking on additional responsibilities as the company grows.
- Transitioning into a leadership role, such as a Marketing Manager or Director, as experience and skills develop.
- Exploring other areas of marketing or related fields within the company, such as content marketing or account-based marketing.
ASSUMPTION: This role offers ample opportunities for professional growth and development within INFUSE's global organization.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Remote work from anywhere
Geographic Context:
- INFUSE has offices in Boca Raton, FL, and London, UK, with employees working remotely worldwide.
- The company works with clients across various industries and regions, providing exposure to diverse markets and cultures.
- Remote work allows for a flexible work-life balance and the opportunity to work from anywhere with an internet connection.
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones.
ASSUMPTION: The remote work environment offers applicants the opportunity to work from anywhere, fostering a diverse and inclusive work culture.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team.
- Video interview with the hiring manager or a member of the marketing team.
- Test or short project to assess the candidate's skills and fit for the role.
- Final interview with the hiring manager or a panel of INFUSE team members.
Key Assessment Areas:
- Marketing expertise and understanding of demand generation strategies.
- Communication and presentation skills, both written and verbal.
- Problem-solving and analytical thinking abilities.
- Cultural fit and alignment with INFUSE's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Demonstrate your understanding of regional marketing and demand generation strategies in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills.
- Research INFUSE's company culture and values to ensure a strong cultural fit.
ATS Keywords: Regional Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation, Data Analysis, Communication, Presentation, Organizational Skills, Project Management
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring a strong match for the role and the company.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: INFUSE uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: INFUSE prioritizes understanding and meeting the needs of its clients.
- Innovative: The company encourages creativity and continuous improvement in its marketing strategies.
- Collaborative: INFUSE fosters a culture of teamwork and cross-functional collaboration.
Work Style:
- Proactive and independent: Candidates should be self-motivated and able to work remotely with minimal supervision.
- Adaptable and flexible: INFUSE values employees who can quickly adapt to changing priorities and market conditions.
- Data-driven: Candidates should be comfortable using data to inform decision-making and measure the success of marketing campaigns.
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a strong understanding of regional marketing and demand generation strategies?
ASSUMPTION: INFUSE's company culture values proactivity, adaptability, and a customer-centric mindset, making it an ideal fit for driven, innovative marketing professionals.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously in a fast-paced environment.
- Adapting to changing market conditions and adjusting marketing strategies accordingly.
- Collaborating effectively with remote, global teams across different time zones.
- Measuring the success of marketing campaigns and using data to inform decision-making.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a data-driven approach to marketing.
📈 Similar Roles Comparison
- Regional Marketing Manager: This role focuses more on strategic planning and team management, while the Regional Marketing Specialist is more focused on tactical execution and campaign management.
- Demand Generation Specialist: This role is more focused on lead generation and nurturing, while the Regional Marketing Specialist is responsible for a broader range of marketing activities, including market research, event coordination, and ABM.
- Career progression: The Regional Marketing Specialist role can lead to career advancement into leadership positions, such as Marketing Manager or Director, or into specialized roles, such as Account-Based Marketing Specialist.
ASSUMPTION: These roles share some similarities but have distinct focuses and responsibilities, offering candidates a range of career paths within the marketing field.
📝 Sample Projects
- Conducting market research to identify trends and opportunities in a specific European market and developing a targeted campaign to capitalize on those insights.
- Creating and executing an ABM program for a key account, tailoring outreach to the prospective client's needs and preferences.
- Developing and implementing a regional event calendar, coordinating direct mail campaigns, and measuring the success of trade shows and conferences.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Regional Marketing Specialist may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does INFUSE support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does INFUSE measure the success of its marketing campaigns, and what tools do you use for data analysis?
- What is the company's approach to work-life balance, and how does that manifest in a remote work environment?
ASSUMPTION: These questions will help applicants better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your understanding of regional marketing and demand generation strategies.
- Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills.
- Research INFUSE's company culture and values to ensure a strong cultural fit.
- Follow up with the INFUSE HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
