Key aspects of this role include:
- Conducting market research to identify trends and opportunities in key European markets.
- Developing and executing omnichannel campaigns to engage target audiences and generate demand.
- Collaborating with sales and cross-functional teams to align marketing efforts with business objectives.
- Building and executing a focused Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports.
*ASSUMPTION:* This role requires a proactive, independent mindset and the ability to manage multiple projects simultaneously while maintaining focus on high-priority objectives.
📋 Key Responsibilities
- ✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
- ✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
- ✅ Envision and execute omnichannel campaigns, crafting compelling copy and collaborating with channel specialists to ensure alignment and consistency.
- ✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
- ✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
- ✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
- ✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
- ✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
- ✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
*ASSUMPTION:* This role requires strong analytical thinking and adaptability to stay ahead of market trends and adjust strategies as needed.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
- Required Skills:
- Proficiency in marketing automation software and CRM tools.
- Strong communication, presentation, and organizational skills.
- Proactive, independent mindset with the ability to manage multiple projects simultaneously.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptability and innovation, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
*Assumption:* Candidates should have a proven track record in B2B marketing and be comfortable working in a fast-paced, results-oriented environment.
💰 Compensation & Benefits
- Salary Range: $75,000 - $100,000 per year (Based on industry standards for mid-level marketing roles with remote work)
- Benefits: Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
- Working Hours: Full-time (40 hours/week) with flexible hours and a remote work arrangement.
*ASSUMPTION:* The salary range is an estimate based on industry standards for mid-level marketing roles with remote work. The actual salary may vary depending on experience and performance.
📌 Applicant Insights
🔍 Company Context
- Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
- Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
- Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B marketing services.
- Company Description: INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest. They offer omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey. INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.
- Company Specialties: B2B demand generation, B2B lead generation, content syndication, content marketing, account-based demand generation, predictive demand generation, lead validation, performance marketing, lead nurturing, and intent-driven marketing.
📊 Role Analysis
- Career Level: This role is a mid-level position, ideal for candidates with 2-5 years of experience in B2B marketing.
- Reporting Structure: The Regional Marketing Specialist will report directly to the Marketing Manager and collaborate with sales and cross-functional teams.
- Work Arrangement: This role is remote, allowing for flexibility and work-life balance.
- Growth Opportunities: INFUSE offers opportunities for professional development and career advancement within the global marketing team.
*ASSUMPTION:* This role provides ample opportunities for growth and learning within the global marketing team at INFUSE.
🌍 Location & Work Environment
- Office Type: Remote (Solely)
- Office Location(s): Remote work from anywhere
- Geographic Context: INFUSE has offices in Boca Raton, FL, and London, UK, with remote employees worldwide.
- Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely.
*ASSUMPTION:* Remote work requires strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
- Typical Process: Apply through the provided link, complete a video interview, and participate in a test or short project. If selected, you will be invited to a live meeting or Zoom interview with the INFUSE team.
- Key Assessment Areas: Marketing automation software proficiency, data analysis skills, communication and presentation skills, and adaptability to new markets and challenges.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of B2B marketing, demand generation, and account-based marketing strategies.
- Demonstrate your ability to manage multiple projects simultaneously and adapt to new markets.
*ASSUMPTION:* INFUSE values candidates who can demonstrate their understanding of B2B marketing and their ability to adapt to new markets and challenges.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, HubSpot, or Pardot)
- CRM tools (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
- Project management tools (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
*ASSUMPTION:* Candidates should be comfortable learning and using new tools and technologies as needed for the role.
👔 Cultural Fit Considerations
- Company Values: INFUSE values innovation, collaboration, and a data-driven approach to marketing. They prioritize results-oriented thinking and a proactive mindset.
- Work Style: INFUSE encourages a flexible, remote work environment with a focus on delivering excellence in all projects. They value strong communication, presentation, and organizational skills.
- Self-Assessment Questions:
- How do you align with INFUSE's values of innovation, collaboration, and a data-driven approach to marketing?
- How do you stay organized and manage multiple projects simultaneously in a remote work environment?
- How do you adapt to new markets and challenges, and bring fresh ideas to the table for enhanced engagement and growth?
*ASSUMPTION:* Candidates should be comfortable working in a fast-paced, results-oriented environment and be able to adapt to new markets and challenges.
⚠️ Potential Challenges
- The role requires a proactive, independent mindset and the ability to manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Remote work may present challenges in maintaining motivation and communication with team members.
- The role may require occasional travel to attend trade shows, conferences, and smaller events.
*ASSUMPTION:* Candidates should be comfortable working independently and managing their time effectively in a remote work environment.
📈 Similar Roles Comparison
- This role is similar to other Regional Marketing Specialist positions, but may differ in the specific markets targeted and the industries served.
- INFUSE's global presence and focus on B2B marketing set this role apart from similar positions in other companies.
- Career paths for this role may include advancement to Senior Marketing Manager, Marketing Director, or other leadership positions within the global marketing team.
*ASSUMPTION:* This role provides opportunities for career advancement within the global marketing team at INFUSE.
📝 Sample Projects
- Developing and executing an omnichannel campaign to engage a specific target audience in a key European market.
- Conducting market research to identify trends and opportunities in a new market and developing a regional annual marketing plan to capitalize on those opportunities.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program for a key account.
*ASSUMPTION:* These sample projects demonstrate the key responsibilities and required skills for the Regional Marketing Specialist role at INFUSE.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
- How does INFUSE support the professional development and growth of its marketing team members?
- What is the typical career path for a Regional Marketing Specialist at INFUSE, and what opportunities exist for advancement within the global marketing team?
- How does INFUSE measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
- What is the company culture like at INFUSE, and how does it support a remote work environment?
*ASSUMPTION:* These interview questions help candidates better understand the role, the team, and the company, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/infuse/jobs/4568729005).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for a video interview and a test or short project to assess your marketing automation software proficiency, data analysis skills, communication and presentation skills, and adaptability to new markets and challenges.
- Follow up with INFUSE after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
