📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote (Europe)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Conducting market research to identify trends and opportunities in key European markets
- Developing and executing omnichannel campaigns to engage target audiences and generate demand
- Collaborating with sales and cross-functional teams to align marketing efforts with business objectives
- Building strong relationships with sales teams and ensuring campaigns meet strategic goals
- Attending and supporting trade shows, conferences, and smaller events
ASSUMPTION: This role requires a high level of independence and initiative, as well as strong communication and organizational skills to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: The role may require occasional travel to attend events and meet with stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Fluency in multiple European languages
- Experience working remotely in a global team
ASSUMPTION: While not explicitly stated, proficiency in relevant marketing software and tools is expected, such as Marketo, Salesforce, and Google Analytics.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Flexible work arrangements
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time, with flexible hours to accommodate remote work and time zone differences
ASSUMPTION: The salary range is based on industry standards for a Regional Marketing Specialist role in Europe, considering the required experience level and the remote nature of the position.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B marketing services.
Company Description:
- INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client list indicate a stable and well-established company with a strong reputation in the B2B marketing industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional looking to gain experience in regional marketing and demand generation.
Reporting Structure: The Regional Marketing Specialist will report directly to the Head of Marketing or a similar role and collaborate closely with sales and cross-functional teams.
Work Arrangement: This is a remote, Europe-focused role with flexible working hours to accommodate time zone differences and occasional travel for events and meetings.
Growth Opportunities:
- Expanding regional marketing expertise and taking on additional markets or responsibilities
- Transitioning into a leadership role, such as a Regional Marketing Manager or similar position
- Developing specialized skills in account-based marketing, event management, or other marketing disciplines
ASSUMPTION: INFUSE's global presence and diverse client base offer numerous opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel to attend events and meetings
Office Location(s): Remote (Europe)
Geographic Context:
- This role focuses on key European markets, requiring a strong understanding of regional trends, cultures, and business practices
- Remote work allows for a flexible work-life balance, with the ability to work from home or a co-working space
- Occasional travel may be required to attend events and meet with stakeholders
Work Schedule: Full-time, with flexible hours to accommodate remote work and time zone differences
ASSUMPTION: The remote nature of this role requires strong self-motivation, time management, and communication skills to succeed in a distributed team environment.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Video interview with the hiring manager or a member of the marketing team
- Skills assessment or project presentation
- Final interview with the Head of Marketing or a senior team member
Key Assessment Areas:
- Market research and analysis skills
- Campaign development and execution
- Communication and presentation skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant experience in B2B marketing and regional campaign management
- Tailor your resume and cover letter to emphasize skills and accomplishments related to the required qualifications
- Prepare a portfolio or examples of past marketing campaigns to showcase your creativity and strategic thinking
- Research INFUSE's clients and industry focus to demonstrate your understanding of the company's business
ATS Keywords: Regional Marketing, Demand Generation, B2B Marketing, Campaign Management, Market Research, Account-Based Marketing, Event Coordination, Trade Shows, CRM, Marketing Automation
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on communication, adaptability, and strategic thinking.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Social media platforms (LinkedIn, Twitter, Facebook)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: INFUSE uses industry-standard marketing automation and CRM tools, as well as project management platforms to streamline workflows and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Excellence: INFUSE strives for exceptional performance in all aspects of its business
- Integrity: The company values honesty, transparency, and ethical behavior in all interactions
- Collaboration: INFUSE fosters a culture of teamwork and cross-functional collaboration to drive success
Work Style:
- INFUSE values proactive, independent team members who take the initiative and drive results
- The company encourages a data-driven approach to decision-making and continuous improvement
- INFUSE promotes a flexible, remote-friendly work environment that supports work-life balance
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment, and are you passionate about driving marketing success?
- Are you comfortable working remotely and managing your time effectively in a distributed team?
- Do you have strong communication and presentation skills, and can you adapt your approach to different audiences and stakeholders?
ASSUMPTION: INFUSE's company culture values proactivity, collaboration, and a data-driven approach to marketing, with a focus on driving results and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Adapting to different time zones and cultural nuances when working with remote teams and stakeholders
- Balancing the need for strategic, long-term planning with the demands of tactical, day-to-day campaign execution
- Staying up-to-date with market trends and competitive positioning in key European markets
ASSUMPTION: The remote nature of this role and the fast-paced, dynamic environment of B2B marketing present unique challenges that require strong organizational skills, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on regional campaign management and requires a strong understanding of local market trends and dynamics
- INFUSE's global presence and diverse client base offer unique opportunities for professional growth and development not typically found in smaller, regional marketing agencies
- This role may provide a stepping stone to a career in regional marketing management or a similar leadership position
ASSUMPTION: INFUSE's global presence and diverse client base set this role apart from similar positions in smaller, regional marketing agencies, offering unique opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a regional marketing campaign targeting key European markets, with a focus on driving demand for INFUSE's clients
- Conducting market research to identify trends and opportunities in a specific European market, and using those insights to inform campaign strategy and messaging
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
ASSUMPTION: These sample projects illustrate the strategic, data-driven approach to marketing required for success in this role, as well as the importance of collaboration and adaptability in a dynamic, global environment.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process between the marketing team and regional sales teams?
- How does INFUSE support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does INFUSE measure the success of its regional marketing campaigns, and what metrics are most important for this role?
- What opportunities exist for growth and advancement within the marketing team or the company as a whole?
ASSUMPTION: These interview questions are designed to assess the fit between the candidate's skills, experience, and career goals, and the requirements and opportunities presented by this role at INFUSE.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/infuse/jobs/4568558005
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing and regional campaign management
- Prepare a portfolio or examples of past marketing campaigns to showcase your creativity and strategic thinking
- Research INFUSE's clients and industry focus to demonstrate your understanding of the company's business
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
