Regional Marketing Specialist (Remote)

📌 Core Information

🔹 Job Title: Regional Marketing Specialist (Remote)

🔹 Company: INFUSE

🔹 Location: Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
• Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
• Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
• Analyzing campaign performance and using data-driven insights to optimize future marketing efforts.

ASSUMPTION: This role requires a proactive, independent mindset with the ability to manage multiple projects simultaneously while maintaining focus on high-priority objectives.

📋 Key Responsibilities

✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.

✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.

✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.

✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.

✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.

✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.

✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.

✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.

✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.

ASSUMPTION: This role may require occasional travel to attend and support events, with an estimated travel frequency of 10-15%.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.

Required Skills:

• Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
• Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
• Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
• Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
• Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.

Preferred Skills:

• Fluency in multiple European languages.
• Experience working remotely in a global team.

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the company's global presence and the nature of the work.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 USD per year (Based on industry standards for mid-level marketing roles in the B2B sector, with consideration for the remote nature of the position and the required experience level.)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities
• Global team-building events and activities

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and work arrangements.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based marketing.

Company Size: INFUSE has 1,001-5,000 employees, making it a mid-sized company with a well-established infrastructure and a significant global presence.

Founded: INFUSE was founded in 2005 and has since grown to become a leading provider of B2B marketing services, working with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.

Company Description:

• INFUSE is powered by a demand engine that uses data, including first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights, to drive qualified interest.
• The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
• INFUSE demand generation tools and professionals are available in over 75 countries across all time zones, ensuring optimized investment and lead-to-revenue performance goals.

Company Specialties:

• B2B Demand Generation
• B2B Lead Generation
• Content Syndication
• Content Marketing
• Account-Based Demand Generation
• Predictive Demand Generation
• Lead Validation
• Performance Marketing
• Lead Nurturing
• Intent-Driven Marketing

Company Website: www.infuse.com

ASSUMPTION: INFUSE's global presence and extensive experience in B2B marketing make it an attractive employer for candidates seeking international exposure and professional growth opportunities.

📊 Role Analysis

Career Level: This role is suited for mid-level marketing professionals with 2-5 years of experience in B2B marketing, seeking to advance their careers in a global, fast-paced environment.

Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate closely with sales and cross-functional teams.

Work Arrangement: This is a remote, full-time position with flexible scheduling to accommodate different time zones and work arrangements. Occasional travel may be required for events and team-building activities.

Growth Opportunities:

• Progression to a Senior Marketing Specialist or Marketing Manager role within the company.
• Expanding expertise in B2B marketing, demand generation, and account-based marketing.
• Developing leadership skills through mentoring and team collaboration.

ASSUMPTION: INFUSE's global presence and extensive experience in B2B marketing provide ample opportunities for professional growth and career advancement.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required.

Office Location(s): N/A (Remote position)

Geographic Context:

• INFUSE has offices in Boca Raton, FL, USA, and London, UK, with remote employees located worldwide.
• The company operates in over 75 countries across all time zones, providing ample opportunities for international collaboration and exposure.
• INFUSE's global presence allows for a diverse and inclusive work environment, with team members from various cultural backgrounds.

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and work arrangements. Occasional travel may be required for events and team-building activities.

ASSUMPTION: INFUSE's remote work environment fosters a flexible and inclusive work-life balance, allowing employees to manage their time effectively and maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening by the HR team.
• Video interview with the hiring manager or interview team.
• Test or short project to assess the candidate's skills and fit for the role.
• Final interview with the hiring manager and/or the interview team.
• Offer extended to the successful candidate.

Key Assessment Areas:

• Marketing skills and experience, with a focus on demand generation and account-based marketing.
• Communication and presentation skills, both written and verbal.
• Problem-solving and analytical thinking abilities.
• Adaptability and innovation in marketing strategies.
• Cultural fit and alignment with INFUSE's company values.

Application Tips:

• Highlight relevant marketing experience and achievements in your resume, with a focus on demand generation and account-based marketing.
• Tailor your cover letter to INFUSE, demonstrating your understanding of the company's mission and how your skills and experience align with the role's requirements.
• Prepare examples of successful marketing campaigns you've led or contributed to, showcasing your ability to develop and execute strategic marketing initiatives.

ATS Keywords: Marketing, Demand Generation, Account-Based Marketing, B2B, Campaign Management, Market Research, Data Analysis, Collaboration, Adaptability, Innovation, Problem Solving

ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company's long-term success.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Marketo, Pardot, HubSpot)
• CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: INFUSE uses industry-standard marketing automation and CRM tools to streamline campaign management and optimize performance.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: INFUSE prioritizes understanding and meeting the needs of its clients and their customers.
• Data-driven: INFUSE uses data and analytics to inform decision-making and optimize marketing performance.
• Collaborative: INFUSE fosters a culture of teamwork and collaboration, both internally and with clients.

Work Style:

• Proactive and independent, with the ability to manage multiple projects simultaneously.
• Adaptable and innovative, with a focus on continuous learning and improvement.
• Strong communication and presentation skills, with the ability to collaborate effectively with cross-functional teams.

Self-Assessment Questions:

• Do you thrive in a fast-paced, results-oriented environment, and are you passionate about driving marketing success?
• Are you comfortable working remotely and collaborating with global teams across different time zones?
• Do you have a proactive, independent mindset, and are you able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives?

ASSUMPTION: INFUSE's global presence and diverse workforce require strong cultural fit and adaptability, with an emphasis on collaboration, data-driven decision-making, and customer-centricity.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and maintaining focus on high-priority objectives in a fast-paced, global environment.
• Adapting to market trends and adjusting strategies as needed to optimize marketing performance.
• Collaborating effectively with cross-functional teams and stakeholders, both internally and with clients.
• Occasional travel requirements for events and team-building activities.

ASSUMPTION: INFUSE's global presence and fast-paced work environment present unique challenges that require adaptability, strong communication skills, and a proactive mindset.

📈 Similar Roles Comparison

• Regional Marketing Manager: Responsible for overseeing regional marketing efforts and managing a team of marketing specialists. This role requires more strategic planning and team leadership, while the Regional Marketing Specialist focuses on day-to-day campaign execution and management.
• Demand Generation Specialist: Focuses on generating demand for products or services through targeted marketing campaigns. This role is more narrowly focused on demand generation, while the Regional Marketing Specialist is responsible for a broader range of marketing activities, including account-based marketing and event coordination.
• Account-Based Marketing (ABM) Specialist: Specializes in developing and executing ABM strategies to target specific accounts and drive revenue growth. This role is more focused on ABM-specific activities, while the Regional Marketing Specialist is responsible for a broader range of marketing efforts, including demand generation and event coordination.

ASSUMPTION: INFUSE's Regional Marketing Specialist role offers a unique blend of responsibilities, requiring a versatile marketing professional with a strong foundation in demand generation, account-based marketing, and event coordination.

📝 Sample Projects

• Developing and executing a regional annual marketing plan with clear quarterly goals to drive strategic marketing objectives.
• Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
• Building and executing a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.

ASSUMPTION: INFUSE's Regional Marketing Specialist role offers ample opportunities for professional growth and development, with a focus on strategic planning, campaign management, and account-based marketing.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and projects I would be working on in this role?
• How does INFUSE support the professional development and growth of its marketing specialists?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does INFUSE foster a culture of collaboration and teamwork, both internally and with clients?
• What are the most challenging aspects of working remotely for INFUSE's marketing specialists, and how does the company support them in overcoming these challenges?

ASSUMPTION: INFUSE's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company's long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on demand generation, account-based marketing, and event coordination.
• Prepare examples of successful marketing campaigns you've led or contributed to, showcasing your ability to develop and execute strategic marketing initiatives.
• Follow up with INFUSE's HR team one week after submitting your application to inquire about your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.