📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports
- Fostering strong relationships with sales teams and ensuring campaigns align with sales processes
ASSUMPTION: This role requires a high level of independence and initiative, as well as strong collaboration skills to work effectively with various teams.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Fluency in multiple European languages
- Experience working with remote teams across different time zones
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the B2B marketing industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and intent-driven marketing
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B marketing services
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client list indicate a stable and well-established company with ample opportunities for professional growth.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in B2B marketing
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with various teams, including sales, content, and channel specialists
Work Arrangement: This is a remote, full-time position with flexible scheduling to accommodate different time zones
Growth Opportunities:
- Advancement to a Senior Regional Marketing Specialist or Marketing Manager role
- Expansion into other regional markets or functional areas within the marketing department
- Development of leadership and management skills through mentoring and training opportunities
ASSUMPTION: This role offers strong potential for career growth and development within INFUSE's global organization.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office location required
Office Location(s): N/A (Remote work only)
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from various locations
- This role focuses on European markets, requiring an understanding of regional trends and cultural nuances
- The global nature of INFUSE's client base may necessitate occasional travel for events or meetings
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate remote work and different time zones
ASSUMPTION: The remote work environment offers candidates the opportunity to work from their preferred location and maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Video interview with the hiring manager
- Skills assessment or project presentation
- Final interview with the Regional Marketing Manager and/or other team members
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Communication and presentation skills
- Adaptability and problem-solving
Application Tips:
- Highlight relevant B2B marketing experience and demand generation successes in your resume
- Tailor your cover letter to demonstrate your understanding of INFUSE's business and the role's requirements
- Prepare examples of your market research, campaign planning, and execution skills for the interview
- Research INFUSE's clients and industry to showcase your knowledge and enthusiasm for the role
ATS Keywords: Regional Marketing, B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation
ASSUMPTION: INFUSE's hiring process is designed to evaluate candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the team.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management software (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Candidates should be proficient in using marketing automation and CRM tools, as well as other relevant software for data analysis and project management.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and results-driven approach
- Integrity and ethical behavior
Work Style:
- Proactive and independent, with the ability to manage multiple projects simultaneously
- Adaptable and open to feedback, with a willingness to learn and grow
- Strong communication and presentation skills, with the ability to work effectively with various teams
Self-Assessment Questions:
- Do you have experience working remotely and managing your time effectively?
- Are you comfortable collaborating with teams across different time zones and cultures?
- Do you thrive in a fast-paced, results-oriented environment, and are you driven by a passion for marketing success?
ASSUMPTION: INFUSE values candidates who align with their company values and work style, as well as those who demonstrate a strong cultural fit within the organization.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
- Adapting to different time zones and cultural nuances when working with remote teams
- Keeping up with market trends and competitive positioning in various European markets
- Balancing strategic planning with creative execution and analytical evaluation
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other Regional Marketing Specialist roles, this position places a stronger emphasis on market research and data analysis to inform campaign strategy
- INFUSE's global presence and extensive client list offer unique opportunities for professional growth and exposure to diverse industries
- This role may have more limited direct management responsibilities compared to a Marketing Manager position, but it offers the opportunity to develop leadership skills through mentoring and collaboration
ASSUMPTION: This role offers a unique blend of strategic planning, creative execution, and analytical evaluation, with ample opportunities for professional growth and development within INFUSE's global organization.
📝 Sample Projects
- Developing a comprehensive market research report on a key European market, including trends, opportunities, and competitive positioning
- Creating a detailed campaign brief for an omnichannel marketing campaign targeting a specific persona, including channel strategy, messaging, and tactics
- Executing an Account-Based Marketing (ABM) program for a high-priority account, tailoring outreach and engagement strategies to effectively nurture and convert prospects
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Regional Marketing Specialist role at INFUSE.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the regional marketing team, and how this role fits into the broader organization?
- How does INFUSE support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the regional marketing team currently, and how can this role contribute to addressing them?
- How does INFUSE measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for collaboration and knowledge-sharing with other regional marketing teams or functional areas within the marketing department?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/infuse/jobs/4568727005
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and demand generation successes
- Prepare examples of your market research, campaign planning, and execution skills for the interview
- Research INFUSE's clients and industry to showcase your knowledge and enthusiasm for the role
- Follow up with the INFUSE HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
