📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution and support continuous improvement
ASSUMPTION: This role requires a high level of autonomy and initiative, as well as strong communication and organizational skills to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to ensure marketing efforts drive business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Fluency in multiple European languages
- Experience working with remote teams across different time zones
ASSUMPTION: Candidates should have a proven track record in B2B marketing and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.
Founded: INFUSE was founded in [Year], with a focus on delivering demand excellence through data-driven strategies and innovative marketing programs.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to ensure precision targeting across in-market buyer and account profiles
- The company offers omnichannel outreach and exclusive marketing programs to identify and engage prospective buying groups throughout their journey
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE is a well-established company with a strong reputation in the B2B marketing industry, offering a supportive work environment and opportunities for professional growth.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience in B2B marketing, seeking to advance their career in a dynamic, global organization.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate closely with sales and cross-functional teams.
Work Arrangement: This is a remote, full-time position with flexible hours and the ability to work from anywhere.
Growth Opportunities:
- Advancement to a senior marketing role within the organization
- Expansion into other regions or markets
- Development of specialized skills in areas such as ABM, content marketing, or data analysis
ASSUMPTION: This role offers significant opportunities for professional growth and development within a supportive, collaborative work environment.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): N/A (Remote)
Geographic Context:
- The role requires a strong understanding of European markets and the ability to conduct market research in multiple regions
- Candidates should be comfortable working with remote teams across different time zones
- The role may involve occasional travel for events and meetings
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: This role requires a high degree of self-motivation, time management, and communication skills to succeed in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Phone or video interview with the hiring manager
- Skills assessment or project presentation
- Final interview with the regional marketing manager and/or other team members
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and reporting
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience in B2B marketing, demand generation, and campaign management
- Include specific examples of successful marketing campaigns and their impact on business objectives
- Tailor your resume and cover letter to emphasize your understanding of the role and your fit with INFUSE's company culture
ATS Keywords: Regional Marketing, B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation, Data Analysis, European Markets
ASSUMPTION: INFUSE uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should have experience with marketing automation and CRM tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer focus and excellence
Work Style:
- Proactive and self-motivated
- Adaptable and flexible
- Strong communication and presentation skills
- Analytical and detail-oriented
Self-Assessment Questions:
- Do you have a proven track record of success in B2B marketing, with a strong understanding of demand generation and campaign management?
- Are you comfortable working remotely and managing your time effectively in a dynamic, fast-paced environment?
- Do you thrive in a collaborative, data-driven work environment, and are you committed to continuous learning and improvement?
ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and committed to delivering excellence in all projects, with a strong focus on data-driven decision making and customer success.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Adapting to new markets and trends in the B2B marketing landscape
- Collaborating with remote teams across different time zones and cultures
- Balancing the need for strategic planning with the demands of day-to-day campaign execution
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, adaptable mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data analysis and reporting to drive strategic decision making
- INFUSE's global presence and remote work environment offer unique opportunities for professional growth and development
- This role is well-suited to candidates seeking to advance their career in B2B marketing, with a focus on demand generation and campaign management
ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a successful omnichannel campaign to generate leads for a specific product or service
- Conducting market research to identify trends and opportunities in a new European market
- Creating a comprehensive project proposal, detailed campaign brief, and post-campaign evaluation report to guide execution and support continuous improvement
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the Regional Marketing Specialist role at INFUSE.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns for our target audience and how they have performed in the past?
- How does INFUSE support the integration of marketing efforts with sales processes, and what tools do we use to facilitate this collaboration?
- What opportunities are there for professional growth and development within the regional marketing team, and how does INFUSE support this growth?
- How does INFUSE approach market research and data analysis to inform strategic decision making, and what tools do we use to facilitate this process?
- What is the work-life balance like for remote employees at INFUSE, and how does the company support work-life integration?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities for the Regional Marketing Specialist role at INFUSE.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, demand generation, and campaign management
- Prepare a portfolio or examples of successful marketing campaigns you have developed and executed in the past
- Follow up with the INFUSE HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
