📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote (Europe)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Conducting market research to identify trends and opportunities in key European markets
- Developing and executing omnichannel campaigns to engage target audiences and generate demand
- Collaborating with sales and cross-functional teams to align marketing efforts with business objectives
- Building and executing a focused Account-Based Marketing (ABM) program
- Analyzing campaign performance and making data-driven decisions to optimize results
ASSUMPTION: This role requires a proactive, independent mindset and the ability to manage multiple projects simultaneously. Strong communication, presentation, and organizational skills are essential for success in this position.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy and collaborating with channel specialists to ensure alignment and consistency
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role requires a strong understanding of demand generation and marketing best practices, as well as proficiency in marketing automation software and CRM tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry
Required Skills:
- Proven experience in market research and analysis
- Excellent communication, presentation, and organizational skills
- Proficient in marketing automation software and CRM tools
- Strong analytical thinking and problem-solving skills
- Ability to work independently and manage multiple projects simultaneously
- Fluency in English (additional European languages are a plus)
Preferred Skills:
- Experience with Account-Based Marketing (ABM)
- Knowledge of the European market and local trends
- Familiarity with marketing automation tools (e.g., Marketo, Pardot, HubSpot)
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation will be best suited for this role. Proficiency in marketing automation and CRM tools is essential for success in this position.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Specialist role with 3-5 years of experience. Benefits may vary based on the candidate's location and INFUSE's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 1,001-5,000 employees
Founded: INFUSE was founded in 2005 and has since grown into a global B2B demand and revenue marketing performance company.
Company Description:
- INFUSE is a global B2B demand and revenue marketing performance company that helps industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks achieve their lead-to-revenue performance goals.
- The company's demand engine is powered by data, including first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights.
- INFUSE offers demand generation tools and professionals available in over 75 countries across all time zones.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE is a well-established company with a strong reputation in the B2B marketing industry. The company's global presence and focus on demand generation make it an attractive employer for marketing professionals.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams.
Work Arrangement: Remote (Europe) with flexible scheduling
Growth Opportunities:
- Advancement to a Senior Regional Marketing Specialist or Marketing Manager role
- Expanding responsibilities and managing a team
- Developing expertise in specific marketing channels or industries
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Remote (with occasional team meetings and events)
Office Location(s): INFUSE has offices in Boca Raton, FL, USA, and London, UK, but this role can be performed remotely from anywhere in Europe.
Geographic Context:
- Europe is a diverse and dynamic market with unique cultural, linguistic, and economic characteristics.
- This role requires an understanding of the European market and the ability to adapt marketing strategies to local trends and preferences.
- The remote work arrangement allows for flexibility and the ability to work from various locations within Europe.
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote work arrangement and flexible scheduling allow for a better work-life balance and the ability to work from various locations within Europe.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video interview with the hiring manager
- Skills assessment or case study
- Final interview with the team
- Job offer
Key Assessment Areas:
- Market research and analysis skills
- Campaign development and execution
- Communication and presentation skills
- Problem-solving and analytical thinking
- Cultural fit and alignment with INFUSE's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the European market and local trends in your application materials.
- Prepare examples of your market research, campaign development, and execution skills to discuss during the interview.
- Research INFUSE's company culture and values to ensure a strong cultural fit.
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Market Research, Campaign Management, Account-Based Marketing, CRM, Marketing Automation
ASSUMPTION: INFUSE uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and application materials can help ensure that your application is seen by the hiring manager.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Proficiency in marketing automation and CRM tools is essential for success in this role. Familiarity with project management and communication tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Results-oriented
Work Style:
- Proactive and independent
- Adaptable and flexible
- Strong communication and collaboration skills
- Data-driven and analytical
- Results-oriented and focused on achieving goals
Self-Assessment Questions:
- Do you have a strong understanding of the European market and local trends?
- Are you comfortable working remotely and managing your time effectively?
- Do you have excellent communication and presentation skills, and can you adapt your message to different audiences?
- Are you data-driven and analytical, with a strong ability to make informed decisions based on data?
- Are you results-oriented and focused on achieving goals, even in the face of challenges?
ASSUMPTION: INFUSE values a strong cultural fit and looks for candidates who align with the company's values and work style. Candidates who can demonstrate a strong understanding of the European market and local trends, as well as excellent communication and collaboration skills, will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Adapting marketing strategies to local trends and preferences in the European market
- Collaborating with remote teams and stakeholders across different time zones
- Analyzing campaign performance data and making data-driven decisions to optimize results
ASSUMPTION: This role presents unique challenges that require a proactive, independent mindset and strong analytical thinking skills. Candidates who can demonstrate experience managing multiple projects simultaneously and adapting marketing strategies to local trends and preferences will be well-suited for this role.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager position, but with a focus on executing campaigns rather than strategic planning and team management.
- Compared to a Demand Generation Specialist role, this position requires a broader range of marketing skills and a deeper understanding of the European market.
- Career progression from this role could include advancement to a Senior Regional Marketing Specialist or Marketing Manager position, with expanded responsibilities and team management.
ASSUMPTION: This role offers a unique combination of responsibilities and requires a strong understanding of demand generation, market research, and campaign execution. Candidates with experience in similar roles or related fields will be well-suited for this position.
📝 Sample Projects
- Conducting market research to identify trends and opportunities in the German B2B market
- Developing and executing an omnichannel campaign to engage target audiences and generate demand for a new product launch in France
- Building and executing a focused Account-Based Marketing (ABM) program for a key account in the UK
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role. Candidates with experience in similar projects or related fields will be well-suited for this position.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does INFUSE support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does INFUSE measure the success of its marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and your commitment to success. Candidates who can ask insightful questions about the team, organization, and role-specific challenges will make a strong impression on the hiring manager.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the European market and local trends.
- Prepare examples of your market research, campaign development, and execution skills to discuss during the interview.
- Research INFUSE's company culture and values to ensure a strong cultural fit.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
