Regional Marketing Specialist (Remote)

📌 Core Information

🔹 Job Title: Regional Marketing Specialist (Remote)

🔹 Company: INFUSE

🔹 Location: Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
• Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
• Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
• Analyzing data and making informed decisions to optimize marketing efforts and drive results.

ASSUMPTION: This role requires a proactive, independent mindset with the ability to manage multiple projects simultaneously while maintaining focus on high-priority objectives. Strong communication, presentation, and organizational skills are essential for success in this fast-paced, results-oriented environment.

📋 Key Responsibilities

✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.

✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.

✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.

✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.

✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.

✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.

✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.

✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.

✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.

ASSUMPTION: This role requires a strong understanding of demand generation and marketing best practices, with the ability to adapt strategies as needed and bring fresh ideas to the table for enhanced engagement and growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry.

Required Skills:

• Proficient in marketing automation software and CRM tools.
• Strong communication, presentation, and organizational skills.
• Proactive, independent mindset with the ability to manage multiple projects simultaneously.
• Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.

Preferred Skills:

• Fluency in multiple European languages.
• Experience working remotely in a global team.

ASSUMPTION: Candidates with experience in B2B marketing, demand generation, and marketing automation software will be well-suited for this role. Familiarity with the European market is a plus.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (USD). This range is based on industry standards for mid-level marketing roles with 3-5 years of experience and remote work arrangements.

Benefits:

• Health, dental, and vision insurance.
• 401(k) retirement plan with company match.
• Generous paid time off (PTO) policy.
• Professional development opportunities.
• Global team-building events and virtual activities.

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones. Occasional evening or weekend work may be required to support events or campaigns.

ASSUMPTION: INFUSE offers competitive compensation and benefits packages for remote employees. Salary ranges are based on industry standards and may vary depending on experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and intent-driven marketing.

Company Size: INFUSE has 1,001-5,000 employees, providing a large, diverse work environment with ample opportunities for collaboration and growth.

Founded: INFUSE was founded in 2005 and has since grown into a leading global provider of B2B marketing services.

Company Description:

• INFUSE is powered by a demand engine that uses data, including first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights, to drive qualified interest.
• The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
• INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.

Company Specialties:

• B2B Demand Generation
• B2B Lead Generation
• Content Syndication
• Content Marketing
• Account-Based Demand Generation
• Predictive Demand Generation
• Lead Validation
• Performance Marketing
• Lead Nurturing
• Intent-Driven Marketing

Company Website: www.infuse.com

ASSUMPTION: INFUSE's global presence and extensive experience in B2B marketing make it an attractive employer for marketing professionals seeking international opportunities and a dynamic work environment.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams.

Work Arrangement: Remote (Solely) with flexible scheduling to accommodate different time zones.

Growth Opportunities:

• Advancement to a Senior Marketing role or management position within the marketing department.
• Expansion into other regions or markets as the company continues to grow.
• Cross-functional opportunities within the organization, such as sales, product management, or customer success.

ASSUMPTION: This role offers ample opportunities for professional growth and development within INFUSE's global organization.

🌍 Location & Work Environment

Office Type: Remote (Solely)

Office Location(s): INFUSE has offices in Boca Raton, FL, USA, and London, UK. However, this role is remote and can be performed from anywhere.

Geographic Context:

• INFUSE's global presence allows for remote collaboration with team members and clients across various time zones.
• The company's remote work culture fosters flexibility and work-life balance.
• INFUSE's global team-building events and virtual activities help create a strong sense of community among remote employees.

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones. Occasional evening or weekend work may be required to support events or campaigns.

ASSUMPTION: INFUSE's remote work environment offers a high degree of flexibility and work-life balance, making it an attractive option for candidates seeking remote or hybrid work arrangements.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening by the HR team.
• Phone or video interview with the hiring manager to discuss qualifications and fit for the role.
• Skills assessment or project to evaluate the candidate's marketing and analytical skills.
• Final interview with the regional marketing manager and/or other team members.
• Background check and offer extension for successful candidates.

Key Assessment Areas:

• Marketing and campaign management skills.
• Data analysis and interpretation abilities.
• Communication and presentation skills.
• Problem-solving and adaptability.
• Cultural fit and alignment with INFUSE's values.

Application Tips:

• Highlight relevant marketing experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and INFUSE's mission.
• Prepare examples of successful marketing campaigns or projects you've led in the past.
• Research INFUSE's company culture and be ready to discuss how your values align with theirs.

ATS Keywords: Regional Marketing, Campaign Management, Market Research, Data Analysis, Account-Based Marketing, Demand Generation, Marketing Automation, CRM, Remote Work

ASSUMPTION: INFUSE's hiring process is designed to evaluate candidates' skills, cultural fit, and alignment with the company's mission. Successful candidates will demonstrate a strong understanding of marketing best practices and a proactive, independent mindset.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Marketo, Pardot, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: INFUSE uses industry-standard marketing automation and CRM tools to manage campaigns, track performance, and analyze data. Proficiency in these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration and teamwork
• Continuous learning and improvement
• Innovation and adaptability
• Integrity and accountability

Work Style:

• Proactive and independent
• Data-driven and analytical
• Adaptable and flexible
• Strong communication and presentation skills
• Results-oriented and focused on high-priority objectives

Self-Assessment Questions:

• Do you thrive in a fast-paced, results-oriented environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a proactive, independent mindset and the ability to manage multiple projects simultaneously?
• Are you curious about learning new markets and persistent in solving problems?
• Do you align with INFUSE's company values and work style?

ASSUMPTION: INFUSE's company culture values proactivity, collaboration, and continuous learning. Candidates who align with these values and work styles will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and prioritizing high-priority objectives.
• Adapting to new markets and trends in the B2B marketing industry.
• Collaborating effectively with remote team members and stakeholders across different time zones.
• Occasional evening or weekend work to support events or campaigns.

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and effective communication with team members and stakeholders.

📈 Similar Roles Comparison

• This role differs from other regional marketing roles in its focus on Account-Based Marketing (ABM) and demand generation for B2B clients.
• INFUSE's global presence and remote work culture provide unique opportunities for international collaboration and work-life balance.
• Career progression in this role may lead to senior marketing or management positions within INFUSE's global organization.

ASSUMPTION: This role offers unique opportunities for international collaboration, work-life balance, and career growth within INFUSE's global organization.

📝 Sample Projects

• Developing and executing a regional annual marketing plan with clear quarterly goals for a key European market.
• Creating and optimizing audience lists using database insights and segmentation techniques to target key personas in a specific market.
• Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program for a strategic account.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and projects I would be working on in this role?
• How does INFUSE support the growth and development of its marketing team members?
• Can you provide examples of how INFUSE's company values are demonstrated in day-to-day work?
• How does INFUSE measure the success of its marketing campaigns and programs?
• What are the most challenging aspects of working remotely for INFUSE's marketing team?

ASSUMPTION: These interview questions are designed to assess the role's responsibilities, company culture, and work-life balance, helping candidates make informed decisions about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
• Prepare examples of successful marketing campaigns or projects you've led in the past.
• Research INFUSE's company culture and be ready to discuss how your values align with theirs.
• Follow up with INFUSE's HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.