📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote (Europe)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to ensure campaigns align with strategic goals and drive demand
- Building and executing a focused Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports
ASSUMPTION: This role requires a proactive, independent mindset with strong communication and organizational skills to manage multiple projects simultaneously while maintaining focus on high-priority objectives.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role requires a strong understanding of demand generation and marketing best practices, with proficiency in marketing automation software and CRM tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry
Required Skills:
- Proven experience in B2B marketing, with a strong understanding of demand generation and marketing best practices
- Proficiency in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
Preferred Skills:
- Fluency in multiple European languages
- Experience working remotely in a global team
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation are preferred. Proficiency in marketing automation software and CRM tools is essential for success in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours to accommodate different time zones
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Europe. Benefits may vary depending on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a large, diverse work environment with ample opportunities for growth and collaboration.
Founded: INFUSE was founded in 2005 and has since grown into a leading global provider of B2B marketing services.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client base offer unique opportunities for professional growth and exposure to diverse markets.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams
Work Arrangement: Remote (Europe) with flexible hours to accommodate different time zones
Growth Opportunities:
- Expanding knowledge of global markets and industries
- Developing leadership and management skills through team collaboration and mentoring
- Advancing to a senior marketing role or specializing in a specific marketing discipline
ASSUMPTION: This role offers significant growth opportunities for candidates looking to expand their marketing expertise in a global environment.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): Remote (Europe)
Geographic Context:
- Europe offers a diverse range of markets, cultures, and languages, providing unique challenges and opportunities for marketing professionals
- Remote work allows for a flexible work-life balance and the ability to work from various locations within Europe
- INFUSE's global presence enables collaboration with team members and clients across different time zones
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones
ASSUMPTION: Remote work in Europe offers a unique blend of cultural diversity, work-life balance, and global collaboration.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Video interview with the hiring manager
- Test or short project to assess skills and fit
- Final interview with the interview team
Key Assessment Areas:
- Marketing expertise and demand generation knowledge
- Communication and presentation skills
- Problem-solving and analytical thinking
- Adaptability and cultural fit
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and INFUSE's mission
- Prepare for behavioral and situational interview questions that focus on your marketing skills and experiences
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Development, Account-Based Marketing, Market Research, CRM, Marketing Automation
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' marketing expertise, cultural fit, and adaptability in a global environment.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Proficiency in marketing automation software and CRM tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Accountability and results-driven approach
Work Style:
- Proactive and independent mindset
- Strong communication and organizational skills
- Adaptability and cultural sensitivity
- Problem-solving and analytical thinking
Self-Assessment Questions:
- Do you have a proven track record of success in B2B marketing, with a strong understanding of demand generation?
- Are you comfortable working remotely in a global team and collaborating with diverse stakeholders?
- Do you possess strong communication, presentation, and organizational skills, with a proactive and independent mindset?
ASSUMPTION: INFUSE values candidates who align with their customer-centric, innovative, and collaborative culture, with a strong focus on accountability and results.
⚠️ Potential Challenges
- Managing multiple projects simultaneously while maintaining focus on high-priority objectives
- Adapting to different time zones and cultural nuances in a remote work environment
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
- Balancing the demands of multiple stakeholders, including sales teams, cross-functional teams, and clients
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on demand generation and account-based marketing strategies
- INFUSE's global presence and extensive client base offer unique opportunities for professional growth and exposure to diverse markets
- This role is well-suited for candidates looking to expand their marketing expertise in a global environment and advance their careers in the B2B marketing industry
ASSUMPTION: This role offers unique opportunities for professional growth and exposure to diverse markets, setting it apart from traditional marketing positions.
📝 Sample Projects
- Developing and executing a regional marketing plan to drive demand for a new product launch
- Conducting market research to identify trends and opportunities in a specific European market
- Creating and optimizing audience lists to target key personas and improve campaign performance
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and projects I would be working on in this role?
- How does INFUSE support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working remotely in a global team, and how does INFUSE address these challenges?
- How does INFUSE measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other marketing team members and stakeholders within INFUSE?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, INFUSE's culture, and the opportunities for professional growth and collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your marketing skills and experiences
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
