📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports
- Fostering strong relationships with sales teams and ensuring campaigns align with sales processes
ASSUMPTION: This role requires a high level of independence, adaptability, and strong communication skills to thrive in a fast-paced, results-oriented environment.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects
- A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Fluency in multiple European languages
- Experience working remotely in a global team
ASSUMPTION: Candidates with experience in B2B marketing, proficiency in marketing automation tools, and strong communication skills will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 USD per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the B2B marketing industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Generous paid time off (PTO) policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: The salary range is estimated based on industry standards for a Regional Marketing Specialist with the required experience level. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, and account-based marketing. They work with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2008 and has since grown into a global leader in B2B marketing performance.
Company Description:
- INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest
- Their omnichannel outreach and exclusive marketing programs identify and engage prospective buying groups throughout their journey
- INFUSE demand generation tools and professionals are available in over 75 countries across all time zones, optimizing clients' investment and delivering on lead-to-revenue performance goals
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and focus on B2B demand generation make it an attractive opportunity for marketing professionals looking to grow their careers in a dynamic, international environment.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals seeking to advance their skills in regional marketing, demand generation, and account-based marketing.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate closely with sales and cross-functional teams.
Work Arrangement: This role is remote solely, allowing for flexibility and the ability to work from anywhere with an internet connection.
Growth Opportunities:
- Expanding responsibilities based on performance and market needs
- Cross-functional collaboration and learning opportunities
- Potential career progression into management or specialized roles
ASSUMPTION: This role offers ample opportunities for professional growth and development within INFUSE's global organization.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A (Remote)
Geographic Context:
- INFUSE has offices in Boca Raton, FL, and London, UK, with employees working remotely across Europe and beyond
- The remote work environment allows for a high degree of flexibility and work-life balance
- Candidates should be comfortable working independently and managing their time effectively in a remote setting
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and personal needs
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the recruitment team
- Video interview with the hiring manager to assess cultural fit and discuss the role's requirements
- Skills assessment or project to evaluate the candidate's practical abilities
- Final interview with the regional marketing manager and potential team members
Key Assessment Areas:
- Market research and analysis skills
- Campaign development and execution abilities
- Communication and presentation skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of B2B marketing, demand generation, and account-based marketing principles in your application materials
- Showcase your ability to work independently and manage multiple projects simultaneously in a remote setting
ATS Keywords: Regional Marketing, Demand Generation, Account-Based Marketing, Market Research, Campaign Management, CRM, Marketing Automation, Data Analysis, Communication, Presentation, Organizational Skills, Project Management
ASSUMPTION: INFUSE's hiring process is designed to evaluate candidates' skills, cultural fit, and ability to thrive in a remote, international environment.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management software (e.g., Asana, Trello, Monday.com)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Candidates should have experience with marketing automation and CRM tools, as well as proficiency in data analysis and project management software.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer focus and excellence
- Integrity and accountability
Work Style:
- Results-oriented and goal-driven
- Adaptable and resilient in the face of change
- Strong communication and collaboration skills
- Self-motivated and able to work independently
- Proactive and solution-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong communication and presentation skills, and can you adapt your messaging to different audiences?
- Are you curious about learning new markets and persistent in solving problems?
- Can you bring fresh ideas to the table and propose new ways to engage target audiences?
ASSUMPTION: INFUSE values data-driven decision making, collaboration, and continuous learning, seeking candidates who align with these principles and can thrive in a remote, international environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a remote work environment
- Adapting to different time zones and cultural nuances when working with global teams
- Keeping up with market trends and competitive positioning in key European markets
- Balancing strategic planning with creative execution and analytical evaluation
ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills, as well as a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on regional market research and account-based marketing strategies
- INFUSE's global presence and B2B marketing focus set it apart from other marketing agencies and in-house marketing teams
- Career progression in this role may lead to management or specialized positions within INFUSE's global organization
ASSUMPTION: This role offers unique opportunities for professional growth and development within INFUSE's global B2B marketing organization.
📝 Sample Projects
- Developing a comprehensive market research report on the European B2B marketing landscape
- Creating and executing an omnichannel campaign to drive demand for a new product launch in a key European market
- Building and optimizing an audience list for a targeted ABM program, using database insights and segmentation techniques
ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical aspects of the Regional Marketing Specialist role at INFUSE.
❓ Key Questions to Ask During Interview
- How does INFUSE support the professional development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does INFUSE foster a collaborative and inclusive work environment in a remote setting?
- What are the most challenging aspects of working in a regional marketing role at INFUSE, and how can I best prepare for them?
- How does INFUSE measure the success of its marketing campaigns, and how can I contribute to improving our performance metrics?
ASSUMPTION: Asking these questions will help you better understand INFUSE's company culture, expectations, and opportunities for growth in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your past marketing campaigns and their results, if applicable
- Follow up with INFUSE's recruitment team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
