📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote (Europe)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Conducting market research to identify trends and opportunities in key European markets
- Developing and executing omnichannel campaigns to engage target audiences
- Collaborating with sales and cross-functional teams to align marketing efforts with business objectives
- Analyzing data and making informed decisions to drive demand for sales teams
ASSUMPTION: This role requires a proactive, independent mindset and strong communication skills to manage multiple projects simultaneously and maintain focus on high-priority objectives.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy and collaborating with channel specialists to ensure alignment and consistency
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry
Required Skills:
- Proficient in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset with the ability to manage multiple projects simultaneously
- Curiosity to learn about new markets and problem-solving persistence to tackle challenges
Preferred Skills:
- Fluency in additional European languages
- Experience with ABM software and tools
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for mid-level marketing roles in Europe)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week, flexible scheduling)
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Europe. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B marketing services.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.
Company Specialties:
- B2B demand generation
- B2B lead generation
- Content syndication
- Content marketing
- Account-based demand generation
- Predictive demand generation
- Lead validation
- Performance marketing
- Lead nurturing
- Intent-driven marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and focus on B2B marketing make it an attractive option for candidates seeking international experience and growth opportunities.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams.
Work Arrangement: Remote (Europe), with flexible scheduling and the opportunity to work from home or a co-working space.
Growth Opportunities:
- Advancement to a Senior Marketing Specialist or Marketing Manager role
- Expansion into new markets and regions
- Development of leadership and management skills through team mentoring and project management
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers in a global organization.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from co-working spaces or INFUSE offices in Europe)
Office Location(s): INFUSE has offices in Boca Raton, FL, and London, UK, with remote employees across Europe.
Geographic Context:
- Remote work allows for a flexible work-life balance and the opportunity to work from various locations within Europe.
- INFUSE's global presence enables collaboration with diverse teams and exposure to international markets.
- The company's focus on B2B marketing provides opportunities to work with industry-leading brands and cutting-edge technologies.
Work Schedule: Full-time (40 hours per week, with flexible scheduling)
ASSUMPTION: INFUSE's remote work arrangement and flexible scheduling provide candidates with a high degree of work-life balance and autonomy.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Video interview with the hiring manager
- Skills assessment or project
- Final interview with the Regional Marketing Manager and/or team members
Key Assessment Areas:
- Marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical thinking
- Cultural fit and alignment with INFUSE values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and INFUSE's mission
- Prepare examples of successful marketing campaigns or projects you've led to discuss during the interview
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation
ASSUMPTION: INFUSE's hiring process is designed to evaluate candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the individual and the organization.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: INFUSE uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer-centric approach
- Innovation and adaptability
Work Style:
- Proactive and independent
- Results-oriented and goal-driven
- Strong communication and presentation skills
- Adaptable and flexible
- Problem-solving and analytical mindset
Self-Assessment Questions:
- Do you have experience working remotely and managing your time effectively?
- Are you comfortable collaborating with diverse teams and stakeholders across different time zones?
- Do you thrive in a fast-paced, results-oriented environment and enjoy taking on new challenges?
ASSUMPTION: INFUSE values candidates who are data-driven, collaborative, and adaptable, with a strong work ethic and a customer-centric mindset.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Adapting to new markets and understanding local preferences
- Collaborating with diverse teams and stakeholders across different time zones
- Keeping up with industry trends and best practices in B2B marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on regional markets and requires a strong understanding of local trends and preferences
- INFUSE's global presence and focus on B2B marketing provide unique opportunities for international collaboration and exposure to cutting-edge technologies
- This role offers strong growth potential for candidates looking to advance their marketing careers in a global organization
ASSUMPTION: This role is well-suited for candidates with experience in B2B marketing and a strong interest in international collaboration and growth opportunities.
📝 Sample Projects
- Developing and executing a regional marketing plan for a new product launch
- Conducting market research to identify trends and opportunities in a specific European market
- Creating and optimizing audience lists for targeted campaigns and events
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives required for success in this role.
❓ Key Questions to Ask During Interview
- How does INFUSE support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the regional marketing team, and how can this role contribute to addressing them?
- How does INFUSE foster a culture of collaboration and innovation within its marketing department?
- What opportunities are there for expansion into new markets or regions, and how can this role contribute to that growth?
- How does INFUSE measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These questions demonstrate a candidate's interest in INFUSE's mission, culture, and growth opportunities, as well as their understanding of the role's responsibilities and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns or projects you've led to discuss during the interview
- Follow up with INFUSE's HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
