I

Regional Marketing Specialist (Remote)

INFUSE
Full-time
Remote
Worldwide
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Regional Marketing Specialist (Remote)

πŸ”Ή Company: INFUSE

πŸ”Ή Location: Remote (Europe)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 23, 2025

πŸ”Ή Experience Level: Mid-Level (2-5 years)

πŸ”Ή Remote Status: Remote Solely

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing omnichannel campaigns to engage target audiences and generate demand
  • Conducting market research to identify trends and opportunities in key European markets
  • Collaborating with sales and cross-functional teams to align marketing efforts with business objectives
  • Building and executing a focused Account-Based Marketing (ABM) program
  • Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports

ASSUMPTION: This role requires a proactive, independent mindset with a drive to deliver excellence in all projects. Strong communication, presentation, and organizational skills are essential for success in this fast-paced, results-oriented environment.

πŸ“‹ Key Responsibilities

βœ… Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets

βœ… Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages

βœ… Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences

βœ… Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement

βœ… Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively

βœ… Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes

βœ… Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas

βœ… Coordinate direct mail campaigns for local holidays and maintain the regional event calendar

βœ… Attend, support, and measure the success of trade shows, conferences, and smaller events

ASSUMPTION: This role requires a strong understanding of demand generation and marketing best practices, with a focus on driving marketing success in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry

Required Skills:

  • Proficient in marketing automation software and CRM tools
  • Strong communication, presentation, and organizational skills
  • Proactive, independent mindset with the ability to manage multiple projects simultaneously
  • Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies

Preferred Skills:

  • Fluency in multiple European languages
  • Experience with ABM platforms and tools

ASSUMPTION: Candidates should have a proven track record of driving marketing success in a B2B environment, with a strong understanding of demand generation and marketing best practices.

πŸ’° Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Based on industry standards for mid-level marketing roles in Europe)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Generous PTO policy
  • Flexible work arrangements

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: Salary range is estimated based on industry standards for mid-level marketing roles in Europe. Benefits may vary based on the candidate's location and employment status.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and account-based marketing.

Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B marketing services.

Company Description:

  • INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest.
  • The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
  • INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.

Company Specialties:

  • B2B Demand Generation
  • B2B Lead Generation
  • Content Syndication
  • Content Marketing
  • Account-Based Demand Generation
  • Predictive Demand Generation
  • Lead Validation
  • Performance Marketing
  • Lead Nurturing
  • Intent-Driven Marketing

Company Website: https://www.infuse.com/

ASSUMPTION: INFUSE's global presence and extensive client list provide ample opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates closely with sales and cross-functional teams.

Work Arrangement: Remote solely, with a focus on European time zones.

Growth Opportunities:

  • Advancement to a senior marketing role within the organization
  • Expansion into new markets and regions
  • Development of leadership and management skills

ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: Remote (no physical office required)

Office Location(s): Remote (Europe)

Geographic Context:

  • INFUSE has a strong presence in Europe, with offices in London and Boca Raton, FL.
  • The company works with clients across various industries and markets, providing exposure to diverse business environments.
  • INFUSE's remote work arrangement allows for flexibility and work-life balance.

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate European time zones

ASSUMPTION: INFUSE's remote work arrangement and focus on European time zones provide a flexible and inclusive work environment for candidates across the continent.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial resume screening
  • Video interview with the hiring manager
  • Test or short project to assess skills and fit
  • Final interview with the interview team

Key Assessment Areas:

  • Marketing skills and experience
  • Communication and presentation skills
  • Problem-solving and analytical thinking
  • Adaptability and innovation

Application Tips:

  • Highlight relevant marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and INFUSE's mission
  • Prepare for behavioral and situational interview questions that focus on your marketing skills and experience

ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Management, Account-Based Marketing, Market Research, CRM, Marketing Automation

ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and fit for the role, with a focus on marketing experience and adaptability.

πŸ› οΈ Tools & Technologies

  • Marketing automation software (e.g., Marketo, Pardot)
  • CRM tools (e.g., Salesforce, HubSpot)
  • ABM platforms (e.g., Engagio, Demandbase)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: INFUSE uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Accountability
  • Customer-centricity
  • Integrity

Work Style:

  • Proactive and independent
  • Adaptable and innovative
  • Results-driven and focused on high-priority objectives
  • Strong communication and presentation skills

Self-Assessment Questions:

  • How do you stay up-to-date with market trends and adapt your strategies accordingly?
  • Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
  • How do you prioritize and manage multiple projects simultaneously while maintaining focus on high-priority objectives?

ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and results-driven, with strong communication and presentation skills.

⚠️ Potential Challenges

  • Managing multiple projects and priorities in a fast-paced environment
  • Adapting to new markets and regions with varying cultural and linguistic nuances
  • Balancing the need for innovation with the requirement to align marketing efforts with business objectives
  • Collaborating effectively with remote teams across different time zones

ASSUMPTION: INFUSE's dynamic and fast-paced environment may present challenges, but also offers opportunities for professional growth and development.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses on regional marketing and requires a strong understanding of European markets
  • INFUSE's focus on B2B demand generation and account-based marketing sets this role apart from other marketing positions
  • This role offers significant opportunities for professional growth and development within a dynamic and innovative organization

ASSUMPTION: This role is unique in its focus on regional marketing and B2B demand generation, providing candidates with a distinct set of challenges and opportunities.

πŸ“ Sample Projects

  • Developing and executing a regional marketing campaign to drive demand for a new product launch
  • Conducting market research to identify trends and opportunities in a specific European market
  • Creating a comprehensive project proposal for a targeted account-based marketing campaign

ASSUMPTION: INFUSE's focus on B2B demand generation and account-based marketing provides candidates with a range of sample projects that highlight their skills and experience.

❓ Key Questions to Ask During Interview

  • How does INFUSE support the professional growth and development of its marketing team members?
  • Can you describe the company's approach to account-based marketing and how this role contributes to its success?
  • How does INFUSE ensure that its marketing efforts align with business objectives and drive revenue growth?
  • What opportunities are there for collaboration and knowledge-sharing within the marketing team and across the organization?
  • How does INFUSE measure the success of its marketing campaigns, and how are these metrics used to inform future strategies?

ASSUMPTION: INFUSE values candidates who are proactive and engaged, with a strong interest in the company's mission and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through INFUSE's careers page
  • Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
  • Prepare for behavioral and situational interview questions that focus on your marketing skills and experience
  • Follow up with INFUSE's hiring team within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.