📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote (Europe)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution and support continuous improvement.
- Fostering strong relationships with sales teams and ensuring campaigns align with sales processes.
ASSUMPTION: This role requires a high level of independence, proactivity, and adaptability to thrive in a fast-paced, results-oriented environment. Strong analytical thinking and communication skills are essential for success.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy and collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation. Strong project management skills and the ability to balance multiple priorities are crucial for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
Preferred Skills:
- Fluency in multiple European languages.
- Experience working remotely in a global team.
ASSUMPTION: While the job description does not explicitly mention language proficiency, working remotely in Europe may require some language skills to effectively communicate with local teams and audiences.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in Europe)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off policy
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones within Europe
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in Europe. Actual compensation may vary depending on factors such as the candidate's specific experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: INFUSE was founded in 2002 and has since grown into a leading global provider of B2B demand generation services.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client list indicate that the company offers opportunities for career growth and exposure to diverse markets.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in B2B marketing. It offers opportunities for growth and advancement within the marketing department.
Reporting Structure: The Regional Marketing Specialist reports directly to the Marketing Manager and collaborates with sales and cross-functional teams.
Work Arrangement: This is a remote, Europe-based position with flexible scheduling to accommodate different time zones.
Growth Opportunities:
- Expanding responsibilities and taking on leadership roles within the marketing department.
- Transitioning into a more specialized or management role as the company and team grow.
- Gaining experience working with global clients and teams, enhancing cultural competency and adaptability.
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic, global marketing environment.
🌍 Location & Work Environment
Office Type: Remote (work from home or co-working spaces)
Office Location(s): Remote (Europe)
Geographic Context:
- Working remotely in Europe allows for a flexible work-life balance and the opportunity to explore different cultures and time zones.
- INFUSE has offices in Boca Raton, FL, and London, UK, providing opportunities for in-person collaboration and networking.
- The company's global client base exposes employees to diverse markets and industries.
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones within Europe
ASSUMPTION: Working remotely in Europe requires strong self-motivation, time management skills, and the ability to thrive in a distributed team environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Video interview with the hiring manager
- Test or short project to assess skills and fit
- Final interview with the marketing team
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Communication and presentation skills
- Adaptability and problem-solving
Application Tips:
- Highlight relevant experience and achievements in B2B marketing, demand generation, and campaign management.
- Tailor your resume and cover letter to emphasize skills and experiences that match the job description.
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and adaptability skills.
- Demonstrate your understanding of the European market and cultural nuances in your application materials.
ATS Keywords: B2B marketing, demand generation, campaign development, market research, account-based marketing, data analysis, communication skills, organizational skills, proactive mindset, adaptability, innovation, segmentation techniques, event coordination, trade show support, collaboration, lead generation
ASSUMPTION: INFUSE uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Familiarity with marketing automation software, CRM tools, and data analysis tools is essential for success in this role. Proficiency in project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Accountability
- Integrity
Work Style:
- Results-driven
- Adaptable and flexible
- Proactive and independent
- Strong communicator and collaborator
- Analytical and data-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong communication skills and the ability to collaborate with diverse teams?
- Are you adaptable and able to adjust strategies as needed to meet changing market conditions?
- Do you have a proactive mindset and the persistence to tackle challenges and refine strategies?
ASSUMPTION: INFUSE values employees who are results-driven, adaptable, and strong communicators. Candidates who demonstrate these qualities and a strong cultural fit are more likely to succeed in the role and the company.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously in a fast-paced environment
- Adapting to changing market conditions and adjusting strategies accordingly
- Working effectively in a remote, distributed team environment
- Balancing the need for independent initiative with effective collaboration and communication
ASSUMPTION: These challenges require strong time management, adaptability, and communication skills to overcome successfully.
📈 Similar Roles Comparison
- Compared to other regional marketing roles, this position places a stronger emphasis on data analysis and market research to inform campaign development and strategy.
- INFUSE's global client base and remote work arrangement offer unique opportunities for exposure to diverse markets and industries.
- This role provides opportunities for career growth and advancement within the marketing department and the broader organization.
ASSUMPTION: Candidates should consider how their skills and experiences align with the unique aspects of this role and INFUSE's company culture when evaluating their fit for the position.
📝 Sample Projects
- Developing and executing a regional marketing campaign that generates a 20% increase in qualified leads within the first quarter
- Conducting market research to identify trends and opportunities in a specific European market, resulting in a comprehensive report that informs strategic marketing objectives
- Collaborating with sales and cross-functional teams to build and execute a focused ABM program that achieves a 30% increase in pipeline generation within six months
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for success in this role, providing candidates with a clear understanding of the expectations and challenges they may face.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and projects that the regional marketing team works on?
- How does the regional marketing team collaborate with sales and other departments to ensure campaigns align with business objectives?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does INFUSE support employees working remotely in Europe, and what resources are available to help them succeed?
- Can you provide an example of a successful regional marketing campaign and the strategies that contributed to its success?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company culture, work environment, and expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in B2B marketing, demand generation, and campaign management.
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and adaptability skills.
- Demonstrate your understanding of the European market and cultural nuances in your application materials.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
