Regional Marketing Specialist (Remote)

📌 Core Information 🔹 Job Title: Regional Marketing Specialist (Remote) 🔹 Company: INFUSE 🔹 Location: Remote (UK) 🔹 Job Type: Full-time 🔹 Category: Marketing 🔹 Date Posted: May 23, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: Remote (UK) 🚀 Job Overview Key aspects of this role include: - Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams. - Conducting market research to identify trends, opportunities, and competitive positioning in key European markets. - Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program. - Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports. - Coordinating direct mail campaigns and maintaining regional event calendars. ASSUMPTION: This role requires a high level of independence and proactivity, with a focus on driving results and continuous improvement. 📋 Key Responsibilities ✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets. ✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages. ✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table. ✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement. ✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively. ✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes. ✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas. ✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar. ✅ Attend, support, and measure the success of trade shows, conferences, and smaller events. ASSUMPTION: This role requires strong analytical, communication, and organizational skills, as well as the ability to manage multiple projects simultaneously. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices. Required Skills: - Proficiency in marketing automation software and CRM tools. - Strong communication, presentation, and organizational skills. - Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives. - Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies. - Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth. Preferred Skills: - Experience with ABM software and tools. - Familiarity with the UK market and local holidays. - Proficiency in additional languages. ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation are most likely to succeed in this role. 💰 Compensation & Benefits Salary Range: £45,000 - £60,000 per year (based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the UK) Benefits: - Competitive benefits package, including health insurance and retirement plans. - Flexible work schedule and remote work options. - Opportunities for professional development and growth. Working Hours: Full-time, typically 40 hours per week, with some flexibility for project deadlines and events. ASSUMPTION: Salary and benefits may vary based on individual performance, experience, and company policy. 📌 Applicant Insights 🔍 Company Context Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead validation, and performance marketing. They work with industry-leading brands to drive qualified interest and optimize lead-to-revenue performance. Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration. Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B demand marketing. Company Description: - INFUSE is powered by a demand engine that uses data, AI, and exclusive insights to target in-market buyer and account profiles. - They offer omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey. - INFUSE works with clients in over 75 countries across all time zones, providing global demand generation solutions. Company Specialties: - B2B Demand Generation - B2B Lead Generation - Content Syndication - Content Marketing - Account-Based Demand Generation - Predictive Demand Generation - Lead Validation - Performance Marketing - Lead Nurturing - Intent-Driven Marketing Company Website: http://www.infuse.com/ ASSUMPTION: INFUSE's global presence and focus on data-driven demand generation make it an attractive choice for marketing professionals seeking international experience and innovative strategies. 📊 Role Analysis Career Level: This role is suitable for mid-career marketing professionals with 3-5 years of experience in B2B marketing, seeking to advance their careers in a global company. Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams. Work Arrangement: This role is remote, with a focus on the UK market. Some travel may be required for events and client meetings. Growth Opportunities: - Opportunities to work with global clients and expand professional networks. - Potential for career advancement within the marketing department or related fields. - Access to professional development and training resources. ASSUMPTION: This role offers strong growth potential for marketing professionals looking to gain international experience and advance their careers in a dynamic, global company. 🌍 Location & Work Environment Office Type: Remote, with some flexibility for on-site meetings and events. Office Location(s): INFUSE's headquarters are in Boca Raton, FL, USA, with a regional office in London, UK. Geographic Context: - The UK market offers a diverse range of industries and opportunities for marketing professionals. - INFUSE's global presence provides opportunities to work with international clients and teams. Work Schedule: Full-time, typically 40 hours per week, with some flexibility for project deadlines and events. ASSUMPTION: The remote work arrangement and global client base offer unique opportunities for marketing professionals seeking international experience and flexible work arrangements. 💼 Interview & Application Insights Typical Process: 1. Submit your application through the provided link. 2. Complete a video interview, followed by a test or short project to assess your skills and fit for the role. 3. Interview with the hiring manager and/or interview team, either in person or via Zoom. 4. Receive an offer and discuss the details of your employment package. Key Assessment Areas: - Marketing automation software and CRM tools proficiency. - Communication, presentation, and organizational skills. - Ability to manage multiple projects simultaneously and maintain focus on high-priority objectives. - Adaptability and innovation in marketing strategies. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare for the interview by researching INFUSE's company culture, values, and marketing strategies. - Be ready to discuss your experience with market research, campaign development, and ABM strategies. ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Management, Account-Based Marketing, Market Research, Data Analysis, Communication, Presentation, Organizational Skills, Project Management, Adaptability, Innovation, Problem Solving, Proactivity. ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on data-driven marketing strategies and global experience. 🛠️ Tools & Technologies - Marketing automation software (e.g., Marketo, Pardot, HubSpot) - CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM) - Project management tools (e.g., Asana, Trello, Jira) - Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace) - Event management tools (e.g., Eventbrite, Cvent, Bizzabo) ASSUMPTION: INFUSE uses industry-standard marketing and project management tools to streamline workflows and facilitate collaboration. 👔 Cultural Fit Considerations Company Values: - Data-driven decision making - Continuous learning and improvement - Collaboration and teamwork - Innovation and adaptability - Results-oriented mindset Work Style: - Independent and proactive - Strong communication and presentation skills - Ability to manage multiple projects simultaneously - Adaptable and innovative in marketing strategies - Problem-solving persistence and curiosity Self-Assessment Questions: - How do you stay up-to-date with market trends and adjust your marketing strategies accordingly? - Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a marketing goal? - How do you prioritize and manage multiple projects simultaneously while maintaining focus on high-priority objectives? ASSUMPTION: INFUSE values data-driven decision making, collaboration, and continuous learning, making it an attractive choice for marketing professionals seeking a dynamic, global work environment. ⚠️ Potential Challenges - Managing multiple projects and priorities simultaneously. - Adapting to market trends and changes in the B2B marketing landscape. - Collaborating effectively with remote teams and stakeholders. - Balancing the demands of regional marketing campaigns with global marketing strategies. ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and effective communication with remote teams. 📈 Similar Roles Comparison - Product Marketing Manager: Focuses on product positioning, messaging, and go-to-market strategies, while the Regional Marketing Specialist focuses on regional campaign development and execution. - Content Marketing Specialist: Specializes in creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, while the Regional Marketing Specialist focuses on regional campaign development and execution. - Marketing Operations Manager: Oversees the day-to-day operations of the marketing department, ensuring processes run smoothly and efficiently, while the Regional Marketing Specialist focuses on regional campaign development and execution. ASSUMPTION: These roles share some similarities but have distinct focuses and responsibilities within the marketing department. 📝 Sample Projects - Developing and executing a regional marketing campaign to launch a new product in the UK market. - Conducting market research to identify trends and opportunities in the European B2B market. - Creating and optimizing audience lists to target key personas in the UK market. - Coordinating direct mail campaigns for local holidays and maintaining the regional event calendar. ASSUMPTION: These projects are designed to showcase the candidate's ability to develop and execute regional marketing campaigns, conduct market research, and optimize audience lists. ❓ Key Questions to Ask During Interview - Can you describe the typical marketing campaign lifecycle at INFUSE and how regional marketing specialists fit into this process? - How does INFUSE support the professional development and growth of its marketing team members? - Can you provide an example of a successful regional marketing campaign at INFUSE and the strategies used to achieve its goals? - How does INFUSE measure the success of its regional marketing campaigns, and what key performance indicators (KPIs) are used to evaluate performance? - What is the expected timeline for onboarding and ramping up in this role, and how will INFUSE support my success during this period? ASSUMPTION: These questions are designed to provide insight into INFUSE's marketing strategies, company culture, and expectations for the Regional Marketing Specialist role. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link. - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare for the interview by researching INFUSE's company culture, values, and marketing strategies. - Be ready to discuss your experience with market research, campaign development, and ABM strategies. - Follow up with INFUSE after submitting your application to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.