📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote (Europe)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
- Analyzing data and making informed decisions to optimize marketing efforts and drive results.
- Fostering strong relationships with sales teams and ensuring campaigns align with sales processes.
ASSUMPTION: This role requires a proactive, independent mindset with the ability to manage multiple projects simultaneously while maintaining focus on high-priority objectives.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role requires a strong understanding of demand generation and marketing best practices, with the ability to adapt strategies as needed and bring fresh ideas to the table for enhanced engagement and growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry.
Required Skills:
- Proven experience in B2B marketing, with a strong understanding of demand generation and marketing best practices.
- Proficiency in marketing automation software and CRM tools, with the ability to analyze data and make informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
Preferred Skills:
- Experience with ABM strategies and tools.
- Fluency in multiple European languages.
ASSUMPTION: Candidates with experience in B2B marketing, proficiency in marketing automation and CRM tools, and strong communication and organizational skills will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and location).
Benefits:
- Health, dental, and vision insurance.
- 401(k) matching.
- Flexible work hours and remote work options.
- Professional development opportunities.
Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Specialist role in Europe. Actual compensation may vary based on experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, and account-based marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B marketing services.
Company Description:
- INFUSE is powered by a demand engine that uses data, including first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights, to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: www.infuse.com
ASSUMPTION: INFUSE's global presence and extensive experience in B2B marketing make it an attractive employer for marketing professionals seeking international opportunities and growth.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: This role reports directly to the Regional Marketing Manager.
Work Arrangement: Fully remote, with the ability to work from anywhere in Europe.
Growth Opportunities:
- Advancement to a Senior Marketing Specialist or Marketing Manager role.
- Expansion into new markets and regions.
- Development of leadership and mentoring skills.
ASSUMPTION: This role offers opportunities for career growth and development within INFUSE's global organization.
🌍 Location & Work Environment
Office Type: Remote (fully virtual)
Office Location(s): Remote work from anywhere in Europe
Geographic Context:
- Europe offers a diverse range of cultures, time zones, and markets, providing unique opportunities for regional marketing strategies.
- Remote work allows for a flexible work-life balance and the ability to work from home or co-working spaces.
- INFUSE's global presence enables collaboration with teams and clients across the world.
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely.
ASSUMPTION: The remote work environment and flexible hours offered by INFUSE provide a supportive and adaptable work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team.
- Phone or video interview with the hiring manager.
- Skills assessment or case study presentation.
- Final interview with the Regional Marketing Manager and/or other team members.
Key Assessment Areas:
- Marketing expertise and strategic thinking.
- Data analysis and decision-making skills.
- Communication and presentation skills.
- Adaptability and problem-solving skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your marketing campaigns and their results to discuss during the interview.
- Research INFUSE's company culture and be prepared to discuss how your values align with theirs.
ATS Keywords: Regional Marketing, Campaign Management, Market Research, Data Analysis, ABM, Demand Generation, Marketing Automation, CRM, Sales Collaboration, Event Coordination
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit, with a focus on finding the best match for the role and the team.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Proficiency in marketing automation software and CRM tools is essential for success in this role, as they are used to manage campaigns, analyze data, and optimize marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Results-oriented
Work Style:
- Adaptable and flexible
- Proactive and independent
- Strong communication and collaboration skills
- Data-driven and analytical
- Results-oriented and goal-focused
Self-Assessment Questions:
- How do you align with INFUSE's customer-centric approach to marketing?
- Describe a time when you had to adapt your marketing strategy due to changing market conditions or feedback from stakeholders.
- How do you prioritize and manage multiple projects simultaneously while maintaining focus on high-priority objectives?
ASSUMPTION: INFUSE values candidates who are adaptable, innovative, collaborative, data-driven, and results-oriented, with a strong focus on customer-centric marketing strategies.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously.
- Adapting to changing market conditions and feedback from stakeholders.
- Working remotely and maintaining productivity in a virtual environment.
- Balancing the need for data-driven decision-making with the ability to act quickly and decisively.
ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a data-driven approach to marketing.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on regional marketing strategies and requires a deep understanding of European markets.
- INFUSE's global presence and extensive experience in B2B marketing provide unique opportunities for career growth and development.
- This role offers a clear career path to advancement, with opportunities to expand into new markets and regions or develop leadership and mentoring skills.
ASSUMPTION: This role offers unique opportunities for regional marketing expertise and career growth within INFUSE's global organization.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive demand for a new product launch in Europe.
- Conducting market research to identify trends and opportunities in the European market for a specific industry vertical.
- Collaborating with sales teams to create and execute an ABM program targeting key accounts in Europe.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Regional Marketing Specialist role at INFUSE.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- How does INFUSE support the professional development and growth of its employees?
- Can you provide an example of a successful regional marketing campaign and the strategies used to achieve its goals?
- How does INFUSE measure the success of its marketing efforts, and how are these metrics used to inform decision-making?
- What is the company culture like, and how does it support INFUSE's mission and values?
ASSUMPTION: These questions are designed to assess INFUSE's company culture, team structure, and approach to marketing strategy and measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your marketing campaigns and their results to discuss during the interview.
- Research INFUSE's company culture and be prepared to discuss how your values align with theirs.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
