Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports.
- Coordinating direct mail campaigns and maintaining the regional event calendar.
ASSUMPTION: This role requires a strong understanding of B2B marketing, demand generation, and marketing best practices. The ideal candidate will have experience in a similar role and be comfortable working remotely in a fast-paced, results-oriented environment.
📋 Key Responsibilities
- ✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
- ✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
- ✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
- ✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
- ✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
- ✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
- ✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
- ✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
- ✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: The role requires strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects. The ideal candidate will be proactive, independent, and able to manage multiple projects simultaneously while maintaining focus on high-priority objectives.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
- Required Skills:
- Proficiency in marketing automation software and CRM tools.
- Strong communication, presentation, and organizational skills.
- A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
Preferred Skills:
- Experience with ABM tools and platforms.
- Familiarity with European markets and local holidays.
- Fluency in additional European languages.
ASSUMPTION: The ideal candidate will have a proven track record in B2B marketing, with experience in demand generation, campaign management, and account-based marketing. They should be comfortable working remotely and collaborating with global teams.
💰 Compensation & Benefits
- Salary Range: €50,000 - €70,000 per year (based on experience and location)
- Benefits:
- Comprehensive health, dental, and vision insurance.
- 401(k) matching program.
- Generous PTO and holiday schedule.
- Professional development opportunities.
- Working Hours: Full-time (40 hours per week), with flexible hours and a remote work arrangement.
ASSUMPTION: The salary range is estimated based on industry standards for a Regional Marketing Specialist role with 3-5 years of experience, working remotely in Europe.
📌 Applicant Insights
🔍 Company Context
- Industry: Marketing Services
- Company Size: 1,001-5,000 employees
- Founded: INFUSE was founded in 2005 and has since grown into a global B2B demand and revenue marketing performance company.
- Company Description: INFUSE is a global B2B demand and revenue marketing performance company. At the heart of INFUSE is a demand engine powered by data, ensuring precision targeting across in-market buyer and account profiles to drive qualified interest. Omnichannel outreach and INFUSE-exclusive marketing programs identify and engage prospective buying groups throughout their journey.
- Company Specialties: B2B Demand Generation, B2B Lead Generation, Content Syndication, Content Marketing, Account-Based Demand Generation, Predictive Demand Generation, Lead Validation, Performance Marketing, Lead Nurturing, and Intent-Driven Marketing.
📊 Role Analysis
- Career Level: Mid-level to senior, with opportunities for growth and advancement.
- Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams.
- Work Arrangement: Remote (Europe), with the possibility of occasional travel for events and meetings.
- Growth Opportunities: As INFUSE continues to grow, there may be opportunities for the right candidate to take on more responsibilities, lead teams, or transition into a management role.
ASSUMPTION: The ideal candidate will be comfortable working remotely and collaborating with global teams. They should be proactive, independent, and able to manage multiple projects simultaneously while maintaining focus on high-priority objectives.
🌍 Location & Work Environment
- Office Type: Remote (home office or co-working space)
- Office Location(s): Remote (Europe)
- Geographic Context: The ideal candidate will be based in Europe and comfortable working in a remote, global team environment.
- Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work independently.
ASSUMPTION: The ideal candidate will be comfortable working remotely and able to manage their time effectively in a flexible work environment.
💼 Interview & Application Insights
- Typical Process: The hiring process consists of a video interview, a test or short project, and a live meeting or Zoom interview with the INFUSE team.
- Key Assessment Areas: Marketing skills, communication and presentation skills, problem-solving abilities, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare for the interview by researching INFUSE and the role, and be ready to discuss your marketing strategies and achievements.
- If applicable, provide examples of your marketing campaigns and their results.
ASSUMPTION: The ideal candidate will be proficient in marketing automation software and CRM tools, with experience using project management and collaboration tools to manage multiple projects and teams.
👔 Cultural Fit Considerations
- Company Values: INFUSE values innovation, collaboration, and excellence. They seek candidates who are passionate about driving marketing success, adaptable, and committed to delivering high-quality results.
- Work Style: INFUSE values a proactive, independent mindset, with a focus on delivering excellence in all projects. They encourage a flexible, remote work environment that fosters collaboration and growth.
- Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you identified a market trend and capitalized on it to drive marketing success?
- How do you approach working with remote teams and collaborating across time zones?
ASSUMPTION: The ideal candidate will be a strong cultural fit for INFUSE, with a proactive, independent mindset, and a commitment to delivering excellence in all projects.
⚠️ Potential Challenges
- Working remotely can be challenging, and the ideal candidate should be comfortable working independently and managing their time effectively.
- The role requires a strong understanding of B2B marketing, demand generation, and marketing best practices, which may be challenging for candidates without relevant experience.
- The ideal candidate should be comfortable working in a fast-paced, results-oriented environment and be able to adapt to market trends and changes.
📈 Similar Roles Comparison
- Comparison Point 1: This role differs from other marketing roles in that it focuses on regional marketing strategies and requires a strong understanding of European markets and local holidays.
- Comparison Point 2: INFUSE is a global B2B demand and revenue marketing performance company, which sets this role apart from other marketing roles in the industry.
- Comparison Point 3: The ideal candidate for this role will have experience in B2B marketing, demand generation, and account-based marketing, with a strong understanding of marketing automation software and CRM tools.
ASSUMPTION: The ideal candidate will have experience in B2B marketing, demand generation, and account-based marketing, with a strong understanding of marketing automation software and CRM tools.
📝 Sample Projects
- Developing and executing an omnichannel campaign to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Building and executing a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
ASSUMPTION: The ideal candidate will have experience in developing and executing marketing campaigns, conducting market research, and creating project proposals and reports.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for this role?
- How does INFUSE support the growth and development of its employees?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does INFUSE measure the success of its marketing campaigns, and what metrics are most important?
- What opportunities are there for growth and advancement within the marketing team at INFUSE?
ASSUMPTION: The ideal candidate will ask thoughtful questions that demonstrate their interest in the role and their commitment to driving marketing success at INFUSE.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/infuse/jobs/4568564005).
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare for the interview by researching INFUSE and the role, and be ready to discuss your marketing strategies and achievements.
- If applicable, provide examples of your marketing campaigns and their results.
- Follow up with INFUSE after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
