📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to ensure campaigns align with strategic goals
- Building strong relationships with sales teams and integrating their feedback into campaigns
ASSUMPTION: This role requires a high level of independence and initiative, as well as strong communication and organizational skills to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role involves a high degree of multitasking and requires the ability to prioritize tasks and manage time effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry
Required Skills:
- Proficient in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset with the ability to manage multiple projects simultaneously
- Curiosity to learn about new markets and problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Fluency in multiple European languages
- Experience working with remote teams
ASSUMPTION: While not explicitly stated, proficiency in relevant marketing software and tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 USD per year (Based on industry standards for a mid-level marketing role with 3-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and account-based marketing.
Company Size: INFUSE has 1,001-5,000 employees, making it a mid-sized company with a significant global presence.
Founded: INFUSE was founded in 2000 and has since grown to become a leading provider of B2B marketing services.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's extensive experience and global presence make it an attractive employer for marketing professionals seeking to grow their careers in the B2B marketing industry.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals with 3-5 years of experience in B2B marketing.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams.
Work Arrangement: This role is remote solely, allowing for flexible work hours and the ability to work from anywhere.
Growth Opportunities:
- Advancement to a senior marketing role, such as Senior Regional Marketing Manager or Global Marketing Manager
- Expansion into other areas of marketing, such as product marketing or brand marketing
- Opportunities to work on international projects and gain global marketing experience
ASSUMPTION: INFUSE's global presence and extensive experience in the B2B marketing industry provide numerous growth opportunities for marketing professionals seeking to advance their careers.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required
Office Location(s): N/A (Remote work only)
Geographic Context:
- INFUSE has offices in Boca Raton, FL, USA, and London, UK, but this role is remote and can be performed from anywhere
- The successful candidate will be expected to work within European time zones to effectively collaborate with regional teams
- INFUSE's global presence allows for the opportunity to work with diverse teams and gain international marketing experience
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to ensure productivity and collaboration with remote teams.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Video interview with the hiring manager
- Test or short project to evaluate skills and fit for the role
- Final interview with the regional marketing manager and/or other team members
Key Assessment Areas:
- Marketing expertise and knowledge of B2B marketing best practices
- Communication and presentation skills
- Problem-solving and analytical thinking
- Adaptability and innovation in campaign development and execution
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and INFUSE's business
- Prepare examples of successful marketing campaigns you've executed and the results they achieved
- Be ready to discuss your approach to market research, campaign development, and data analysis
ATS Keywords: Regional Marketing, B2B Marketing, Campaign Management, Market Research, Data Analysis, Account-Based Marketing, Demand Generation, Lead Generation, Marketing Automation, CRM
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and fit for the role, with a focus on marketing expertise, communication skills, and adaptability.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Proficiency in relevant marketing software and tools is required for this role, as they are essential for campaign management, data analysis, and collaboration with remote teams.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and results-driven approach
Work Style:
- Remote work and flexible hours
- Data-driven decision making and continuous learning
- Collaborative and inclusive team environment
- Focus on results and performance metrics
Self-Assessment Questions:
- Do you thrive in a remote work environment and have strong self-motivation and time management skills?
- Are you comfortable working within European time zones and collaborating with remote teams?
- Do you have a customer-centric mindset and a focus on driving results and performance metrics?
ASSUMPTION: INFUSE's company culture values innovation, collaboration, and a customer-centric approach, making it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and results-driven environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Adapting to market trends and adjusting strategies as needed
- Collaborating with remote teams and managing time zones
- Meeting performance metrics and driving results in a fast-paced, dynamic environment
ASSUMPTION: The remote work environment and fast-paced nature of the role present unique challenges that require strong self-motivation, time management, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on regional marketing and requires a deep understanding of European markets and trends
- INFUSE's global presence and extensive experience in B2B marketing provide unique growth opportunities for marketing professionals seeking to advance their careers in the industry
- This role offers the opportunity to work with diverse teams and gain international marketing experience, which can be beneficial for career advancement and personal growth
ASSUMPTION: INFUSE's unique focus on regional marketing and global presence make this role an attractive opportunity for marketing professionals seeking to gain international experience and advance their careers in the B2B marketing industry.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive demand for a new product launch in the European market
- Conducting market research to identify trends and opportunities in the European B2B marketing landscape and developing a strategic marketing plan to capitalize on these insights
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Regional Marketing Specialist role at INFUSE.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and departments within INFUSE?
- What are the most significant challenges facing the regional marketing team, and how can this role help address them?
- How does INFUSE support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
ASSUMPTION: Asking these questions during the interview process can help applicants better understand the role, the team, and INFUSE's company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've executed and the results they achieved
- Be ready to discuss your approach to market research, campaign development, and data analysis during the interview process
- Follow up with INFUSE one week after submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
