📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program
- Analyzing data and making informed decisions to optimize marketing efforts and drive results
ASSUMPTION: This role requires a proactive, independent mindset with a strong focus on driving marketing success in a fast-paced, results-oriented environment.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and proposing innovative ideas to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role requires strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Market Research
- Campaign Management
- Copywriting
- Data Analysis
- Communication
- Presentation
- Organizational Skills
- Project Management
- Account-Based Marketing
- Segmentation Techniques
Preferred Skills:
- Experience with marketing automation software and CRM tools
- Fluency in multiple languages
- Experience working in a remote, global team
ASSUMPTION: Proficiency in marketing automation software and CRM tools is highly preferred, as this role requires analyzing data and making informed decisions to optimize marketing efforts.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the B2B marketing industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, making it a mid-sized company with a global presence.
Founded: INFUSE was founded in 2005 and has since grown to become a leading provider of B2B demand generation services.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and focus on B2B demand generation make it an attractive option for marketing professionals looking to gain experience in a dynamic, international environment.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals with 3-5 years of experience in B2B marketing.
Reporting Structure: The Regional Marketing Specialist will report directly to the Head of Marketing and work closely with sales and cross-functional teams.
Work Arrangement: This role is remote and solely, allowing for flexible scheduling to accommodate different time zones.
Growth Opportunities:
- Potential career advancement within the marketing department or other departments within the company
- Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of marketing
- Possibility to work with international teams and clients, expanding professional network and cultural awareness
ASSUMPTION: This role offers significant growth opportunities for marketing professionals looking to expand their skills and advance their careers in a global environment.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Remote (Global)
Geographic Context:
- INFUSE has offices in Boca Raton, FL, and London, with employees working remotely from various locations around the world
- The company's global presence allows for collaboration with diverse teams and clients across different time zones
- Remote work requires strong communication and organizational skills, as well as the ability to work independently and manage multiple projects simultaneously
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: INFUSE's remote work environment offers marketing professionals the opportunity to work from anywhere in the world, gaining experience in a global, fast-paced environment.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Phone or video interview with the hiring manager
- Skills assessment or project presentation
- Final interview with the Head of Marketing and/or other team members
- Job offer and onboarding
Key Assessment Areas:
- Marketing skills and experience
- Data analysis and problem-solving abilities
- Communication and presentation skills
- Cultural fit and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills
- Research INFUSE's company culture and values to demonstrate your fit for the role
ATS Keywords: Regional Marketing, B2B Marketing, Demand Generation, Campaign Management, Account-Based Marketing, Market Research, Data Analysis, Communication, Presentation, Organizational Skills, Project Management
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' marketing skills, experience, and cultural fit, ensuring they are the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: INFUSE uses industry-standard marketing automation, CRM, project management, data analysis, and communication tools to streamline workflows and facilitate collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Results-oriented
Work Style:
- Fast-paced and dynamic
- Results-driven and focused on performance
- Collaborative and team-oriented
- Adaptable and open to change
- Data-informed and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you results-driven and focused on performance?
- Are you a strong communicator and collaborator?
- Are you adaptable and open to change?
- Are you data-informed and analytical?
ASSUMPTION: INFUSE values a customer-centric, innovative, collaborative, data-driven, and results-oriented work environment, seeking candidates who align with these values and thrive in a fast-paced, dynamic setting.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Adapting to a remote work environment and maintaining strong communication with global teams
- Keeping up with market trends and competitive positioning in key European markets
- Balancing the need for creativity and innovation with data-driven decision-making
ASSUMPTION: INFUSE's fast-paced, global environment presents unique challenges that require strong organizational skills, adaptability, and a data-driven approach to marketing.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on regional market research and account-based marketing strategies
- INFUSE's global presence and focus on B2B demand generation make this role unique within the marketing industry
- Career progression in this role may lead to opportunities in global marketing management or other senior marketing positions within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing positions, with a strong focus on regional market research and account-based marketing strategies in a global environment.
📝 Sample Projects
- Conducting market research to identify trends and opportunities in key European markets
- Developing and executing omnichannel campaigns to engage target audiences and drive demand for sales teams
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
ASSUMPTION: INFUSE's focus on B2B demand generation and global presence offers marketing professionals the opportunity to work on diverse, high-impact projects that drive results for clients and the company.
❓ Key Questions to Ask During Interview
- How does INFUSE support the professional development of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does INFUSE measure the success of its marketing campaigns, and how can I contribute to improving performance?
- What opportunities are there for growth and advancement within the marketing department or other departments within the company?
- How does INFUSE foster a collaborative and inclusive work environment, particularly in a remote setting?
ASSUMPTION: INFUSE values candidates who ask thoughtful, insightful questions that demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your fit for the role and INFUSE's company culture
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills
- Research INFUSE's company culture and values to demonstrate your fit for the role
- Follow up with the INFUSE HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
