📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE North America
🔹 Location: Remote (Europe)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Conducting market research to identify trends and opportunities in key European markets.
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams.
- Collaborating with sales and cross-functional teams to ensure campaigns align with strategic goals and drive revenue growth.
- Analyzing campaign performance and making data-driven decisions to optimize marketing efforts.
ASSUMPTION: This role requires a strong understanding of B2B marketing principles and a proactive, independent mindset to succeed in a fast-paced, results-oriented environment.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously while maintaining focus on high-priority objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
Preferred Skills:
- Fluency in multiple European languages.
- Experience working remotely in a global team.
ASSUMPTION: Candidates with experience in B2B marketing and a proven track record of driving demand generation will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year (based on experience and location). This is an estimate, as the company does not provide salary information in the job listing.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, with flexible hours to accommodate different time zones within Europe.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Specialist role with similar experience requirements in Europe.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, content syndication, and account-based marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000 and has since grown to become a leading global provider of B2B marketing services.
Company Description:
- INFUSE is powered by a demand engine that uses data to target in-market buyer and account profiles, driving qualified interest through omnichannel outreach and exclusive marketing programs.
- The company works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.
- INFUSE has offices in Boca Raton, FL, and London, UK, and serves clients in over 75 countries across all time zones.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive experience in B2B marketing make it an attractive employer for candidates seeking international exposure and professional development opportunities.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals looking to advance their skills in regional marketing and demand generation.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams.
Work Arrangement: This is a remote role, with a focus on European markets. Candidates should be comfortable working independently and managing their time effectively in a remote environment.
Growth Opportunities:
- Advancement to a Senior Regional Marketing Specialist or Regional Marketing Manager role.
- Expansion into other regions or global marketing roles.
- Development of specialized skills in areas such as account-based marketing, content marketing, or data analysis.
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in B2B marketing and gain international experience.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel to client sites or company events.
Office Location(s): INFUSE has offices in Boca Raton, FL, and London, UK. However, this role is remote and can be performed from any location within Europe.
Geographic Context:
- Europe is a diverse and dynamic market with unique cultural and linguistic considerations.
- Candidates should be comfortable working with remote teams across different time zones and cultural backgrounds.
- The role may require occasional travel to attend industry events, trade shows, or client meetings.
Work Schedule: Full-time, with flexible hours to accommodate different time zones within Europe.
ASSUMPTION: Candidates should be comfortable working independently and managing their time effectively in a remote, global work environment.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team.
- Phone or video interview with the hiring manager.
- Case study or project assessment to evaluate problem-solving skills and marketing acumen.
- Final interview with the regional marketing manager and/or other stakeholders.
- Background check and offer extension.
Key Assessment Areas:
- Marketing expertise and understanding of B2B demand generation principles.
- Problem-solving skills and ability to think critically about market trends and opportunities.
- Communication and presentation skills, both written and verbal.
- Cultural fit and alignment with INFUSE's company values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Include specific examples of your achievements in demand generation, campaign management, and market research.
- Demonstrate your understanding of the European market and your ability to work effectively in a remote, global team.
ATS Keywords: Regional Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation, Data Analysis, B2B Marketing, Europe, Remote Work
ASSUMPTION: INFUSE's hiring process is designed to evaluate candidates' marketing expertise, problem-solving skills, and cultural fit, with a focus on finding the best fit for the regional marketing team.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Candidates should be comfortable using marketing automation and CRM tools, as well as other relevant software for project management, data analysis, and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: INFUSE prioritizes understanding and meeting the needs of its clients.
- Innovative: The company encourages creativity and continuous improvement in all aspects of its operations.
- Collaborative: INFUSE fosters a culture of teamwork and open communication across all departments and locations.
Work Style:
- INFUSE values proactive, independent team members who can take the initiative and manage multiple projects simultaneously.
- The company encourages a results-driven, data-informed approach to marketing and decision-making.
- INFUSE promotes a flexible, remote-friendly work environment that prioritizes work-life balance.
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working independently and managing your time effectively in a remote setting?
- Do you have a proactive, problem-solving mindset and a strong desire to learn about new markets and trends?
ASSUMPTION: INFUSE values candidates who are proactive, independent, and results-driven, with a strong desire to learn and grow in a global marketing environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, remote work environment.
- Adapting to different time zones and cultural contexts within Europe.
- Balancing the need for data-driven decision-making with the ability to act quickly and decisively in a dynamic market.
- Occasional travel requirements for industry events, trade shows, or client meetings.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, remote environment and able to manage multiple projects and priorities effectively.
📈 Similar Roles Comparison
- Regional Marketing Manager: This role focuses more on strategic planning and team leadership, while the Regional Marketing Specialist is more focused on day-to-day campaign execution and market research.
- Demand Generation Specialist: This role is more focused on lead generation and nurturing, while the Regional Marketing Specialist is responsible for a broader range of marketing activities, including event coordination and account-based marketing.
- Content Marketing Specialist: This role focuses primarily on content creation and distribution, while the Regional Marketing Specialist is responsible for a broader range of marketing activities, including campaign management and market research.
ASSUMPTION: The Regional Marketing Specialist role offers a unique blend of responsibilities, requiring a strong understanding of both strategic marketing principles and tactical campaign execution.
📝 Sample Projects
- Conducting market research to identify trends and opportunities in a specific European market and developing a targeted campaign to capitalize on those insights.
- Collaborating with sales and cross-functional teams to develop and execute an account-based marketing program for a key client, resulting in a significant increase in qualified leads and revenue growth.
- Creating and optimizing audience lists using database insights and segmentation techniques to improve campaign performance and ROI.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Regional Marketing Specialist role, from market research and campaign management to data analysis and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Regional Marketing Specialist at INFUSE?
- How does INFUSE support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a remote, global team, and how does INFUSE address those challenges?
- How does INFUSE measure the success of its regional marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for growth and advancement within the regional marketing team at INFUSE?
ASSUMPTION: Asking these questions will help you better understand the day-to-day responsibilities, work environment, and growth opportunities for the Regional Marketing Specialist role at INFUSE.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on demand generation, campaign management, and market research.
- Prepare for your interview by researching INFUSE's company values, specialties, and recent marketing campaigns.
- Follow up with INFUSE one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
