📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote (Europe)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports
ASSUMPTION: This role requires a high level of independence and proactivity, as the ideal candidate will be managing multiple projects simultaneously and driving marketing success in a fast-paced environment.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: The role may require occasional travel to attend events and meet with stakeholders, despite being primarily remote.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Proficiency in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
Preferred Skills:
- Fluency in multiple European languages
- Experience with ABM software and tools
ASSUMPTION: Fluency in multiple European languages would be an asset for this role, as it would enable better communication with local audiences and stakeholders.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on industry standards for a mid-level marketing role in Europe)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Europe. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and intent-driven marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in its industry.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client list indicate that the company offers ample opportunities for career growth and exposure to diverse markets.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional with 3-5 years of experience in B2B marketing.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate closely with sales and cross-functional teams.
Work Arrangement: This role is remote solely, with occasional travel required for events and stakeholder meetings.
Growth Opportunities:
- Advancement to a senior marketing role within the company
- Expansion into other regions or markets
- Potential to lead a team or manage a specific product line
ASSUMPTION: INFUSE's global presence and diverse client base provide numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is remote solely, with no requirement to work from an office.
Office Location(s): 2385 NW Executive Center Drive, Suite 100, Boca Raton, FL 33431, US; Salisbury House, 29 Finsbury Circus, London, EC2M 5SQ, GB
Geographic Context:
- The role is focused on the European market, with a particular emphasis on key regions and markets within Europe.
- INFUSE's global presence allows for collaboration with teams and clients across various time zones.
- The remote nature of the role enables flexibility in working hours and location.
Work Schedule: Full-time (40 hours per week), with flexibility for occasional remote work
ASSUMPTION: The remote nature of this role may require occasional adjustments to working hours to accommodate meetings and collaboration with teams and stakeholders in different time zones.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Phone or video interview with the hiring manager
- Skills assessment or case study presentation
- Final interview with the regional marketing manager and/or other stakeholders
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience and achievements in B2B marketing, demand generation, and campaign management
- Tailor your resume and cover letter to emphasize skills and experiences that match the job description
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research INFUSE's company culture and values to demonstrate your fit for the role
ATS Keywords: Regional Marketing, Campaign Management, Demand Generation, B2B Marketing, Market Research, Account-Based Marketing, CRM, Marketing Automation, Data Analysis, Communication, Presentation
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on INFUSE's internal systems and the candidate's prior experience.
👔 Cultural Fit Considerations
Company Values:
- Excellence: INFUSE strives for excellence in all aspects of its work
- Integrity: The company values honesty, transparency, and ethical behavior
- Innovation: INFUSE encourages creativity and continuous improvement
Work Style:
- Proactive and independent: Candidates should be self-motivated and able to manage multiple projects simultaneously
- Collaborative: INFUSE values teamwork and cross-functional collaboration
- Adaptable: The ideal candidate should be comfortable working in a dynamic, fast-paced environment and adjusting strategies as needed
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have experience collaborating with sales and cross-functional teams to drive marketing success?
ASSUMPTION: INFUSE's company culture values proactivity, collaboration, and adaptability, making it an ideal fit for candidates who thrive in dynamic, fast-paced environments.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Adapting to market trends and adjusting strategies as needed
- Occasional travel requirements for events and stakeholder meetings
- Working across different time zones and collaborating with global teams
ASSUMPTION: The remote nature of this role may present unique challenges, such as managing time zones and maintaining work-life balance.
📈 Similar Roles Comparison
- This role differs from other regional marketing positions in its focus on the European market and INFUSE's global presence
- INFUSE's industry-specific context and expertise in B2B demand generation set it apart from other marketing agencies and consultancies
- Career paths within INFUSE may include advancement to senior marketing roles, expansion into other regions or markets, or potential leadership opportunities
ASSUMPTION: INFUSE's unique focus on B2B demand generation and global presence provides candidates with a distinct set of opportunities and challenges compared to similar roles in the industry.
📝 Sample Projects
- Developing and executing a successful omnichannel campaign to engage a specific target audience in Europe
- Conducting market research to identify trends and opportunities in a key European market and translating findings into a regional annual marketing plan
- Collaborating with sales and cross-functional teams to build and execute a focused ABM program, tailoring outreach to prospective clients effectively
ASSUMPTION: These sample projects provide a sense of the day-to-day responsibilities and challenges faced by the Regional Marketing Specialist in this role.
❓ Key Questions to Ask During Interview
- Can you describe the regional marketing team's structure and how this role fits within it?
- How does INFUSE support the growth and development of its marketing professionals?
- Can you provide examples of successful marketing campaigns led by INFUSE's regional marketing teams?
- What are the key performance indicators (KPIs) used to measure the success of regional marketing campaigns?
- How does INFUSE approach work-life balance for its remote employees?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in B2B marketing, demand generation, and campaign management
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research INFUSE's company culture and values to demonstrate your fit for the role
- Follow up with INFUSE's HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
