📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote (Europe)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports
- Fostering strong relationships with sales teams and ensuring campaigns align with sales processes
ASSUMPTION: This role requires a proactive, independent mindset with the ability to manage multiple projects simultaneously while maintaining focus on high-priority objectives.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role may require occasional travel to attend events or meet with team members.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Proficiency in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset with the ability to manage multiple projects simultaneously
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Fluency in multiple European languages
- Experience with ABM software and tools
- Background in event planning and management
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Based on industry standards for a mid-level marketing role in Europe with 3-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Europe. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and account-based marketing.
Company Size: INFUSE has 1,001-5,000 employees, making it a mid-sized company with a significant global presence.
Founded: INFUSE was founded in 2000 and has since grown into a leading provider of B2B marketing services.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and mid-sized structure allow for opportunities to work on diverse projects and collaborate with international teams while maintaining a relatively flat organizational hierarchy.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional with 3-5 years of experience in B2B marketing, seeking to advance their career in a global company.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams.
Work Arrangement: This role is remote and can be performed from any location in Europe, with flexible scheduling to accommodate different time zones.
Growth Opportunities:
- Advancement to a Senior Marketing Specialist or Marketing Manager role
- Expansion into other regions or markets
- Development of specialized skills in areas such as ABM, content marketing, or event planning
ASSUMPTION: INFUSE's focus on professional development and growth opportunities makes it an attractive choice for career-minded marketing professionals.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): INFUSE has offices in Boca Raton, FL, USA, and London, UK, but this role can be performed remotely from any location in Europe.
Geographic Context:
- Europe is a diverse region with varying markets, cultures, and consumer behaviors
- This role requires an understanding of European markets and the ability to adapt marketing strategies to local preferences and trends
- Remote work allows for a flexible work-life balance and the opportunity to work from various locations within Europe
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: The remote nature of this role may require occasional overlap with US-based team members to ensure effective collaboration and communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Video interview with the hiring manager
- Test or short project to assess skills and fit
- Final interview with the interview team
- Offer and onboarding
Key Assessment Areas:
- Marketing skills and experience
- Communication and presentation abilities
- Problem-solving and analytical thinking
- Adaptability and cultural fit
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of INFUSE's business and the role's requirements
- Prepare examples of successful marketing campaigns or projects you've worked on in the past
- Research INFUSE's company culture and values to ensure a good fit
ATS Keywords: Marketing, B2B, Demand Generation, Campaign Management, ABM, Europe, Remote, Marketing Automation, CRM, Communication, Presentation, Organization
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on INFUSE's internal systems and the candidate's prior experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Results-oriented
Work Style:
- Proactive and independent
- Adaptable and flexible
- Strong communication and collaboration skills
- Ability to manage multiple projects simultaneously
- Focus on high-priority objectives and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and collaborating with international teams?
- Do you have a proactive approach to problem-solving and continuous learning?
- Are you able to adapt your strategies based on market trends and feedback?
ASSUMPTION: INFUSE values a strong cultural fit and looks for candidates who align with their company values and work style preferences.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting marketing strategies to diverse European markets
- Occasional travel for events or team meetings
- Working across different time zones and collaborating with international teams
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on regional marketing and requires a deep understanding of European markets
- INFUSE's global presence and mid-sized structure offer opportunities for career growth and development not typically found in smaller organizations
- This role may have more responsibility and autonomy than similar roles in larger enterprises, allowing for greater impact on marketing strategies and outcomes
ASSUMPTION: INFUSE's unique position in the market and company structure make this role an attractive opportunity for mid-career marketing professionals seeking to advance their careers in a global setting.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive demand for a new product launch
- Conducting market research to identify trends and opportunities in a specific European market
- Creating and optimizing audience lists to target key personas and improve campaign performance
- Collaborating with sales teams to build and execute an ABM program tailored to prospective clients
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to tactical execution and analysis.
❓ Key Questions to Ask During Interview
- How does INFUSE support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does INFUSE approach collaboration and communication across different time zones and regions?
- What are the most challenging aspects of working in a remote, international team, and how does INFUSE address them?
- How does INFUSE measure the success of its marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: These questions demonstrate a candidate's interest in INFUSE's company culture, work environment, and performance expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter that demonstrates your understanding of INFUSE's business and the role's requirements
- Prepare examples of successful marketing campaigns or projects you've worked on in the past
- Follow up with INFUSE's hiring team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
