📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote (Europe)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Conducting market research to identify trends and opportunities in key European markets
- Developing and executing omnichannel campaigns to engage target audiences and generate demand
- Collaborating with sales and cross-functional teams to align marketing efforts with business objectives
- Building strong relationships with sales teams and ensuring campaigns meet strategic goals
- Attending and supporting trade shows, conferences, and smaller events
ASSUMPTION: This role requires a high level of independence, proactivity, and adaptability to thrive in a fast-paced, results-oriented environment.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role involves a significant amount of project management, stakeholder communication, and data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Fluency in multiple European languages
- Experience working with remote teams across different time zones
ASSUMPTION: Candidates with experience in B2B marketing, demand generation, and account-based marketing will be strongly considered for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
- Company-sponsored events and team-building activities
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Specialist role with similar experience requirements in Europe.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: INFUSE was founded in 2005, with over 15 years of experience in the marketing industry.
Company Description:
- INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest
- The company offers omnichannel outreach and exclusive marketing programs to identify and engage prospective buying groups throughout their journey
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's extensive experience and global presence provide a strong foundation for applicants to build their careers in the marketing industry.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals seeking to advance their skills in regional marketing, demand generation, and account-based marketing.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate closely with sales and cross-functional teams.
Work Arrangement: This role is remote and requires flexibility to work with teams across different time zones in Europe.
Growth Opportunities:
- Advancement to a Senior Regional Marketing Specialist or Marketing Manager role
- Expansion into other regions or markets
- Development of specialized skills in areas such as account-based marketing, data analysis, or campaign strategy
ASSUMPTION: This role offers significant opportunities for professional growth and development within INFUSE's global organization.
🌍 Location & Work Environment
Office Type: Remote (work from home or co-working spaces)
Office Location(s): Remote (Europe)
Geographic Context:
- INFUSE's remote work environment allows for flexibility and work-life balance
- Applicants should be comfortable working independently and managing their time effectively
- The role requires occasional travel for trade shows, conferences, and events
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones
ASSUMPTION: Applicants should be comfortable working remotely and have a reliable internet connection and workspace at home.
💼 Interview & Application Insights
Typical Process:
- Initial video interview with the hiring manager
- Test or short project to assess skills and fit
- Final interview with the interview team
- Offer and onboarding
Key Assessment Areas:
- Marketing skills and experience
- Data analysis and project management abilities
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on demand generation, account-based marketing, and market research
- Tailor your cover letter to demonstrate your understanding of INFUSE's business and your fit for the role
- Prepare examples of successful marketing campaigns you've executed and the results they achieved
ATS Keywords: Regional Marketing, Demand Generation, Account-Based Marketing, Market Research, Campaign Development, Omnichannel Marketing, Sales Collaboration, Data Analysis, Segmentation Techniques, Event Coordination, Trade Shows, Communication Skills, Organizational Skills, Proactive Mindset, Adaptability, Innovation
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Applicants should have experience with marketing automation software, CRM tools, and data analysis tools to be successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and results-driven approach
Work Style:
- Proactive and independent
- Adaptable and flexible
- Data-driven and analytical
- Strong communication and collaboration skills
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions?
- How do you approach building and maintaining strong relationships with sales teams?
ASSUMPTION: INFUSE values candidates who align with their company values and demonstrate a strong work ethic, adaptability, and a customer-centric mindset.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changing market conditions and pivoting strategies as needed
- Collaborating effectively with remote teams across different time zones
- Occasional travel for trade shows, conferences, and events
ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to succeed in this role.
📈 Similar Roles Comparison
- Regional Marketing Manager: Responsible for leading a team of marketing specialists and developing regional marketing strategies
- Demand Generation Specialist: Focuses on creating and executing campaigns to drive demand for sales teams
- Account-Based Marketing Specialist: Specializes in developing and executing targeted marketing campaigns for specific accounts
ASSUMPTION: These roles share similarities with the Regional Marketing Specialist position but have distinct focuses and responsibilities.
📝 Sample Projects
- Developing and executing a regional marketing plan for a new product launch
- Creating and optimizing audience lists for targeted email campaigns
- Collaborating with sales teams to develop and execute an Account-Based Marketing program for a key account
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Regional Marketing Specialist may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does INFUSE support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does INFUSE measure the success of its marketing campaigns, and what KPIs are most important?
- What is the company culture like, and how does it support INFUSE's mission and values?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture at INFUSE.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role, focusing on demand generation, account-based marketing, and market research
- Write a cover letter that demonstrates your understanding of INFUSE's business and your fit for the role, addressing how your skills and experience make you a strong candidate
- Prepare examples of successful marketing campaigns you've executed and the results they achieved, ready to discuss during the interview process
- Follow up with INFUSE one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
