📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
- Analyzing data and making informed decisions to optimize marketing efforts and drive results.
- Fostering strong relationships with sales teams and ensuring campaigns align with sales processes.
ASSUMPTION: This role requires a proactive, independent mindset with the ability to manage multiple projects simultaneously while maintaining focus on high-priority objectives.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role may require occasional travel to attend events or meet with team members, despite being primarily remote.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
Preferred Skills:
- Fluency in multiple European languages.
- Experience working in a remote, global team.
ASSUMPTION: While not explicitly stated, proficiency in relevant marketing software and tools (e.g., Marketo, Salesforce, etc.) is likely expected.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for mid-level marketing roles in the US, adjusted for remote work and global market)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate global team members
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and intent-driven marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: INFUSE was founded in 2000, with over two decades of experience in the marketing industry.
Company Description:
- INFUSE is powered by a demand engine that uses data, including first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights, to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and experience in the marketing industry make it an attractive employer for candidates seeking international opportunities and career growth.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams.
Work Arrangement: Remote (Solely), with flexible scheduling to accommodate global team members and occasional travel for events.
Growth Opportunities:
- Expanding responsibilities within the regional marketing team.
- Advancement to a senior-level marketing role or management position.
- Potential to work on global marketing campaigns and gain international experience.
ASSUMPTION: The remote work arrangement and global team provide opportunities for candidates to develop their skills and advance their careers within the company.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): INFUSE has offices in Boca Raton, FL, and London, UK, but this role can be performed remotely from anywhere.
Geographic Context:
- INFUSE's global presence allows for remote collaboration with team members and clients worldwide.
- The company's headquarters in Boca Raton, FL, provides a sunny, coastal work environment, while the London office offers a vibrant, multicultural setting.
- The remote work arrangement allows candidates to work from their preferred location, with the flexibility to travel occasionally for events.
Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate global team members
ASSUMPTION: The remote work arrangement and global team provide opportunities for candidates to balance their work-life responsibilities and enjoy a flexible work environment.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team.
- Video interview with the hiring manager or interview team.
- Project or test to assess the candidate's skills and fit for the role.
- Final interview with the regional marketing manager and potential team members.
- Offer and onboarding for successful candidates.
Key Assessment Areas:
- Marketing skills and experience, with a focus on demand generation and campaign management.
- Communication and presentation skills, both written and verbal.
- Problem-solving and analytical thinking abilities.
- Cultural fit and alignment with INFUSE's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on demand generation and campaign management.
- Demonstrate your understanding of the role and INFUSE's company culture in your application materials.
- Prepare for behavioral interview questions that assess your problem-solving, communication, and teamwork skills.
ATS Keywords: Marketing automation, CRM, demand generation, campaign management, market research, ABM, omnichannel, data analysis, communication, presentation, organizational skills, project management, collaboration, adaptability, innovation, problem-solving
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management software (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: INFUSE uses industry-standard marketing and project management tools to streamline workflows and facilitate collaboration among team members.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Results-oriented
Work Style:
- Proactive and independent
- Adaptable and flexible
- Strong communication and collaboration skills
- Analytical and problem-solving mindset
- Results-driven and focused on high-priority objectives
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and collaborating with global teams?
- Can you manage multiple projects simultaneously while maintaining focus on high-priority objectives?
- Do you have a proactive, independent mindset and the ability to take initiative?
- Are you adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table?
ASSUMPTION: INFUSE values candidates who are proactive, independent, and adaptable, with strong communication and collaboration skills, and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and maintaining focus on high-priority objectives in a fast-paced, remote work environment.
- Adapting to new markets and refining strategies based on market trends and competitive positioning.
- Occasional travel for events and meetings, despite the primarily remote work arrangement.
- Balancing work-life responsibilities in a flexible, remote work environment.
ASSUMPTION: The remote work arrangement and global team provide opportunities for candidates to develop their skills and advance their careers within the company, but also present unique challenges that require strong time management and communication skills.
📈 Similar Roles Comparison
- Compared to other regional marketing roles, this position places a stronger emphasis on market research, data analysis, and campaign management, with a focus on demand generation and ABM strategies.
- INFUSE's global presence and experience in the marketing industry provide candidates with opportunities for international exposure and career growth.
- This role may offer more flexibility and remote work opportunities compared to traditional, on-site marketing positions.
ASSUMPTION: INFUSE's global presence, experience, and focus on demand generation and ABM strategies make this role an attractive opportunity for candidates seeking international exposure and career growth in the marketing industry.
📝 Sample Projects
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams, with a focus on demand generation and ABM strategies.
- Collaborating with sales and cross-functional teams to build and execute a focused ABM program, tailoring outreach to prospective clients effectively.
ASSUMPTION: These sample projects highlight the key responsibilities and required skills for the Regional Marketing Specialist role at INFUSE.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role and how they align with INFUSE's marketing strategies?
- How does INFUSE support the professional development and growth of its marketing team members?
- Can you provide an example of a successful regional marketing campaign at INFUSE and the strategies used to achieve its goals?
- How does INFUSE measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the company culture like at INFUSE, and how does this role contribute to the overall success of the marketing team?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, INFUSE's marketing strategies, and the company culture, as well as their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on demand generation and campaign management.
- Prepare for behavioral interview questions that assess your problem-solving, communication, and teamwork skills.
- If selected for an interview, be prepared to discuss your approach to market research, data analysis, and campaign management, with a focus on demand generation and ABM strategies.
- Follow up with the INFUSE HR team one week after submitting your application to confirm receipt and inquire about the next steps in the hiring process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
